About Gray Line
Gray Line is a Travel & Hospitality company based in Denver (United States) founded in 1910, and was acquired by Red Clay Capital in June 2009. Local sightseeing tours, activities, and travel packages are booked worldwide. It operates on a On-Demand Services and Commission-Based model. Its website grayline.com draws about 122 thousand monthly visits. Gray Line offers products and services including Sightseeing Tours, Day Trips, Hop-On Hop-Off Tours, and Airport Transfers. Its focus areas include Consumer Services, Travel & Tourism and Sightseeing & Guided Tours. Its legal entity is Gray Line Corporation. Its competitors include Viator, Sosh SF and WeTravel; 3 of its 3 listed competitors have raised funding.
Company details
Gray Line is recognized as a leading provider of sightseeing tours, day trips, and local travel experiences across over 150 destinations worldwide. Services are offered in various formats, including hop-on hop-off bus tours, guided walking tours, and airport transfers. The company operates through a network of local experts in sectors like travel and tourism, ensuring authentic and memorable experiences. Solutions are tailored to diverse traveler needs, covering iconic landmarks and hidden gems in urban and rural settings.
- Headquarters Denver, United States
- Stage Acquired
- SectorsTravel & Hospitality
- Phoneβ’β’β’β’ β’β’β’β’
- Website grayline.com
- Social LinkedIn X Facebook Instagram
- Acquired by Red Clay Capital (Jun 2009)
- Legal Name Gray Line Corporation
- Investors
- Acquired byRed Clay Capital
(Jun 2009)
Products & Services of Gray Line
Gray Line offers a comprehensive portfolio of products and services, including Sightseeing Tours, Day Trips, Hop-On Hop-Off Tours, and Airport Transfers.
Guided tours are offered in multiple global destinations.
Day trips are organized to iconic nearby locations.
Flexible bus tours are provided in major cities.
Transportation services are arranged for airport pickups/drop-offs.
Investors in Gray Line
Gray Line has secured backing from 1 investor. Prominent investors backing the company include Red Clay Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| redclaycapital.com |
Investor details for Gray Line
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People of Gray Line
13 people are tracked at Gray Line (10 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Sara Jenkins | President | Leadership |
Tarja Toivonen | President | Leadership |
Andrea Šutalo | Chief Operations Officer | Leadership |
Henrik Bendix | Co-founder & Partner Gray Line Seattle | Leadership |
Brian Zorn | President | Leadership |
Cody Chamberlain | President | Leadership |
Dale Berridge | President | Leadership |
Emilie Schlafly | President | Leadership |
Gudrun Thorisdottir | President | Leadership |
Ömer Öztürk | Director Of Operations | Leadership |
Cristiane Rodrigues | Tour Guide | Team |
Gail Hester | Tour Guide | Team |
Robert Threeland Travel D.b.a Gray Line Vietnam | Operation Department | Team |
Complete people profiles for Gray Line
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Timeline of Gray Line
2 dated milestones of Gray Line across 99 years, from founding to its latest funding, stage changes and deals.
- Founded Gray Line is founded.
- Exit Acquired by Red Clay Capital.
Competitors of Gray Line
Gray Line has 3 listed competitors in our database, 3 of them funded. They include Viator, Sosh SF and WeTravel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| viator.com | 1995 | San Francisco, United States | $17.6M | Tours and activities are discovered and booked online. | ||
| sosh.com | 2010 | San Francisco, United States | $12.25M | Local activities and tours are booked via an app-based platform. | ||
| wetravel.com | 2014 | San Francisco, United States | $123.06M | Group trips are created and managed through an online platform. |
Detailed competitors of Gray Line
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Web traffic of Gray Line
The website of Gray Line (grayline.com) receives about 121.6K visits a month.
- Monthly visits121.6K
▲ 20% vs previous month
Websites whose visitors overlap most with Gray Line. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newyorksightseeing.com | newyorksightseeing.com | 100% | #1,939,829 | β | |
| greyhound.com | 85% | 3.7M | #11,407 | View details | |
| intrepidtravel.com | 84% | 2.4M | #29,448 | View details | |
| tripadvisor.com | 80% | 97.7M | #493 | View details | |
graylinelasvegas.com | graylinelasvegas.com | 78% | #2,022,040 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Gray Line
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Online Travel
3 companies that operate in the same segment as Gray Line (Online Travel) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 | ||
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | 5,191 |
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Related news about Gray Line
Complete news archive for Gray Line
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Frequently Asked Questions about Gray Line
Gray Line was founded in 1910.
Gray Line is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Gray Line is recognized as a leading provider of sightseeing tours, day trips, and local travel experiences across over 150 destinations worldwide. Services are offered in various formats, including hop-on hop-off bus tours, guided walking tours, and airport transfers. The company operates through a network of local experts in sectors like travel and tourism, ensuring authentic and memorable experiences. Solutions are tailored to diverse traveler needs, covering iconic landmarks and hidden gems in urban and rural settings.
Gray Line offers Sightseeing Tours, Day Trips, Hop-On Hop-Off Tours, and Airport Transfers.
Gray Line has 1 investor. Key investors include Red Clay Capital.
Gray Line operates through Gray Line Corporation.
Yes. Gray Line was acquired by Red Clay Capital in June 2009.
The website of Gray Line receives about 122 thousand visits a month.

