About Greats
Greats is a Retail company based in New York (United States) founded in 2013, and was acquired by Unified Commerce Group in August 2024. Mens sneakers with luxury materials are sold directly by Greats. Greats has raised $15.49 million across 5 funding rounds from investors including Steve Madden, JH Partners and Eric Zinterhofer. Its website greats.com draws about 91 thousand monthly visits. Greats offers products and services including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its legal entity is GREATS BRAND INC. Its competitors include Koio, Kizik and Atoms; 3 of its 3 listed competitors have raised funding.
Company details
Greats was founded in 2013 in New York, United States, as a direct-to-consumer brand in the mens footwear sector. Classically designed sneakers made with premium materials are offered starting at 59, with operations streamlined through flat-rate shipping and free returns. The product line is being expanded to include socks, accessories, brogues, boat shoes, and boots, maintaining a focus on quality and accessibility in the industry.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website greats.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Steven Madden (Aug 2019)
- Legal Name Greats Brand Inc.
- Total Equity Funding$15.49M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Series B
May 2017
- InvestorsSteve Madden
& 6 more
- Acquired by
Products & Services of Greats
Greats offers a comprehensive portfolio of products and services, including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories.
Premium sneakers designed for comfort and style in everyday wear.
High-quality sneakers suitable for men with durable materials.
Versatile sneakers offering a blend of fashion and functionality.
Complementary items for footwear to enhance user experience.
Apps and channels of Greats
its YouTube channel Greats has 393 subscribers and 18 videos.
Videos from Greats
The most watched videos on Greats's YouTube channel, Greats (393 subscribers). Click a video to play it here.
More on Greats.
Funding Insights of Greats
Greats has successfully raised a total of $15.49M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.49M
- Total Rounds 5
- Last Round Series B — $10M
- First Round $500,000
(Jun 2013)
- Investors Count 5
All 5 funding rounds of Greats with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $10M | Series B | – | JH Partners | |
| Jan 2015 | $1.5M | Seed | – | – | – |
| May 2014 | $1.99M | Seed | – | Resolute Ventures | – |
| Mar 2014 | $1.5M | Seed | – | – | |
| Jun 2013 | $500,000 | Angel Round | – | – | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Greats
Greats has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Steve Madden, JH Partners and Eric Zinterhofer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| jhpartners.com | ||||
Early-stage venture capital funding is provided to founders. | resolute.vc | San Francisco, United States | ||
| highpeaks.vc | ||||
EZ Eric Zinterhofer | American investor, co-founder of Searchlight Capital, active in Indian market | unknown_da153c85ae35449d8 | ||
AW Adrian Wilson | Angel investor focusing on Indian startups, background in tech and finance. | unknown_baa987723aba43e3b | ||
Designer footwear and accessories are designed and marketed worldwide. | 1990 | stevemadden.com | New York, United States | |
Tech-enabled platform accelerating growth for direct-to-consumer fashion brands. | 2020 | unifiedcommercegroup.com | New York, United States |
Investor details for Greats
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of Greats
2 people are tracked at Greats (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Marc Scepi | VP of Design | Leadership |
Ariana Zarrillo | Senior Footwear Designer | Team |
Complete people profiles for Greats
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Greats
5 dated milestones of Greats across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Greats is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $10.0M.
- Exit Acquired by Steven Madden.
- Exit Acquired by Unified Commerce Group.
Competitors of Greats
Greats has 3 listed competitors in our database, 3 of them funded. They include Koio, Kizik and Atoms.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| koio.co | 2014 | New York, United States | $11.61M | Handcrafted Italian leather sneakers are manufactured by Koio. | ||
| kizik.com | 2017 | Lindon, United States | $20M | Internet first brand offering performance footwear for men and women | ||
| atoms.com | 2019 | Brooklyn, United States | $8.66M | Internet first brand selling unisex shoes |
Detailed competitors of Greats
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Greats
The website of Greats (greats.com) receives about 91K visits a month.
- Monthly visits91K
▼ 2.1% vs previous month
Websites whose visitors overlap most with Greats. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
greatsbrand.com | greatsbrand.com | 100% | – | ||
| koio.co | 95% | 207.9K | #146,946 | View details | |
| thursdayboots.com | 90% | 4.2M | #10,806 | View details | |
| nordstrom.com | 89% | 43.9M | #577 | View details | |
| adidas.com | 87% | 24.8M | #1,306 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Greats
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Greats (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Greats
Complete news archive for Greats
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Frequently Asked Questions about Greats
Greats was founded in 2013.
Greats is headquartered in New York, United States. It is registered at New York, New York, United States.
Greats is a funded company, having raised a total of $15.49M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Jun 2013.
Greats was founded in 2013 in New York, United States, as a direct-to-consumer brand in the mens footwear sector. Classically designed sneakers made with premium materials are offered starting at 59, with operations streamlined through flat-rate shipping and free returns. The product line is being expanded to include socks, accessories, brogues, boat shoes, and boots, maintaining a focus on quality and accessibility in the industry.
Greats offers Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories.
Greats has 7 investors. Key investors include Steve Madden, JH Partners, Eric Zinterhofer, Adrian Wilson, and Resolute Ventures.
Greats operates through Greats Brand Inc..
Yes. Greats was acquired by Steven Madden in August 2019.