About Greats
Greats is a company based in New York (United States) founded in 2013 was acquired by Unified Commerce Group in August 2024. Greats has raised $15.49 million across 5 funding rounds from investors including Steve Madden, JH Partners and Eric Zinterhofer. Greats offers products and services including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories. Greats operates in a competitive market with competitors including Koio, Kizik, Atoms, MSCHF and Gales, among others.
- Headquarter New York, United States
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Sectors
Retail
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Phone
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Website
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Social
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- Legal Name Greats Brand Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$15.49 M (USD)
in 5 rounds
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Latest Funding Round
$10 M (USD), Series B
May 04, 2017
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Investors
Steve Madden
& 6 more
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Employee Count
Not available
- Acquired by
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Products & Services of Greats
Greats offers a comprehensive portfolio of products and services, including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories.
Premium sneakers designed for comfort and style in everyday wear.
High-quality sneakers suitable for men with durable materials.
Versatile sneakers offering a blend of fashion and functionality.
Complementary items for footwear to enhance user experience.
People of Greats
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Funding Insights of Greats
Greats has successfully raised a total of $15.49M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Greats
Greats has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Steve Madden, JH Partners and Eric Zinterhofer.
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Investor details for Greats
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Investments & Acquisitions by Greats
Investment portfolio details for Greats
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Financial Statements - Greats
Detailed financials for Greats
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Greats Comparisons
Peer comparison for Greats
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- Named peers
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Competitors of Greats
Greats operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Koio, Kizik, Atoms, MSCHF and Gales, among others.
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Handcrafted Italian leather sneakers are manufactured by Koio.
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Internet first brand offering performance footwear for men and women
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Internet first brand selling unisex shoes
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Sneakers are offered by an internet-first brand established in 2016.
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Eco-friendly nursing footwear is provided by an internet-first brand.
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Detailed competitors of Greats
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Greats
Complete news archive for Greats
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Frequently Asked Questions about Greats
Greats was founded in 2013.
Greats is headquartered in New York, United States. It is registered at New York, New York, United States.
Greats is a funded company, having raised a total of $15.49M across 5 funding rounds to date.
Greats was founded in 2013 in New York, United States, as a direct-to-consumer brand in the mens footwear sector. Classically designed sneakers made with premium materials are offered starting at 59, with operations streamlined through flat-rate shipping and free returns. The product line is being expanded to include socks, accessories, brogues, boat shoes, and boots, maintaining a focus on quality and accessibility in the industry.
Greats offers Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories.
Greats has 7 investors. Key investors include Steve Madden, JH Partners, Eric Zinterhofer, Adrian Wilson, and Resolute Ventures.