About Greats
Greats is a company based in New York (United States) founded in 2013 was acquired by Unified Commerce Group in August 2024.. Greats has raised $15.49 million across 5 funding rounds from investors including Steve Madden, JH Partners and Eric Zinterhofer. Greats offers products and services including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories. Greats operates in a competitive market with competitors including Koio, Kizik, Atoms, MSCHF and Gales, among others.
- Headquarter New York, United States
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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- Legal Name Greats Brand Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15.49 M (USD)
in 5 rounds
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Latest Funding Round
$10 M (USD), Series B
May 04, 2017
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Investors
Steve Madden
& 6 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Greats
Greats offers a comprehensive portfolio of products and services, including Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium sneakers designed for comfort and style in everyday wear.
High-quality sneakers suitable for men with durable materials.
Versatile sneakers offering a blend of fashion and functionality.
Complementary items for footwear to enhance user experience.
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Funding Insights of Greats
Greats has successfully raised a total of $15.49M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $10.0M
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First Round
First Round
(24 Jun 2013)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2017 | Amount | Series B - Greats | Valuation | JH Partners | |
| Jan, 2015 | Amount | Seed - Greats | Valuation |
investors |
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| May, 2014 | Amount | Seed - Greats | Valuation | Resolute Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Greats
Greats has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Steve Madden, JH Partners and Eric Zinterhofer. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Early-stage venture capital funding is provided to founders.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Greats
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Greats
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Greats Comparisons
Competitors of Greats
Greats operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Koio, Kizik, Atoms, MSCHF and Gales, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Handcrafted Italian leather sneakers are manufactured by Koio.
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| domain | founded_year | HQ Location |
Internet first brand offering performance footwear for men and women
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| domain | founded_year | HQ Location |
Internet first brand selling unisex shoes
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| domain | founded_year | HQ Location |
Sneakers are offered by an internet-first brand established in 2016.
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| domain | founded_year | HQ Location |
Eco-friendly nursing footwear is provided by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Greats
Frequently Asked Questions about Greats
When was Greats founded?
Greats was founded in 2013.
Where is Greats located?
Greats is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Greats a funded company?
Greats is a funded company, having raised a total of $15.49M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.99M, raised on Jun 24, 2013.
What does Greats do?
Greats was founded in 2013 in New York, United States, as a direct-to-consumer brand in the mens footwear sector. Classically designed sneakers made with premium materials are offered starting at 59, with operations streamlined through flat-rate shipping and free returns. The product line is being expanded to include socks, accessories, brogues, boat shoes, and boots, maintaining a focus on quality and accessibility in the industry.
What products or services does Greats offer?
Greats offers Royale 2.0 Sneakers, Reign Sneakers, Charlie Sneakers, and Laces and Accessories.
Who are Greats's investors?
Greats has 7 investors. Key investors include Steve Madden, JH Partners, Eric Zinterhofer, Adrian Wilson, and Resolute Ventures.