About Greenhouse
Greenhouse is a company based in Toronto (Canada) founded in 2014 by Hana James, Anthony Green, and Emma L Knight. Greenhouse has raised $9 million across 1 funding round from investors including FLUENT. The company has 97 employees. Greenhouse operates in a competitive market with competitors including Village Juicery, Glory Juice, Pommies Cider, Velish and Buda Juice, among others.
- Headquarter Toronto, Canada
- Employees 97
- Founders Hana James, Anthony Green, Emma L Knight
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website greenhouse.ca
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Series A
Jan 2019
- Investors
- Employee Count97
Funding Insights of Greenhouse
Greenhouse has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Series A round of $9 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Series A — $9M
- First Round $9M
(Jan 2019)
- Investors Count 1
All 1 funding rounds of Greenhouse with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $9M | Series A | – | RIV Capital | – |
1 investors in total: 1 institutional.
Investors in Greenhouse
Greenhouse has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include FLUENT.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
FLUENT Corp. is engaged in cannabis cultivation and distribution. | 2017 | rivcapital.com | Toronto, Canada |
Investor details for Greenhouse
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Greenhouse
16 people are tracked at Greenhouse (10 in leadership, 6 in team); the tracked headcount is 97.
| Name | Role | Group |
|---|---|---|
Hana James | Co-Founder | Leadership |
Anthony Green | Co-Founder | Leadership |
Emma L Knight | Co-Founder | Leadership |
Nicole Casciato | Director Sales Strategy | Leadership |
Chase Winters | CFO | Leadership |
Morgan Mantha | Chief Of Staff | Leadership |
Kevin Riggs | Vice President Of Sales | Leadership |
Emily Ahier | Director Of Finance | Leadership |
Greg Shannon | Vice President Operations | Leadership |
Andy Kim | Director Of Supply Chain | Leadership |
Alanna Schnarr | Finance Manager | Team |
Rebecca Smith | Manager | Customer Success | Team |
Aditya Vin | Planning Manager | Team |
Moataz H. | Plant Manager | Team |
Ankit Patel | Production Manager | Team |
Sarah Mohammed | Procurement Manager | Team |
Complete people profiles for Greenhouse
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Greenhouse
2 dated milestones of Greenhouse across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Greenhouse is founded.
- Funding First funding round of $9.0M.
Competitors of Greenhouse
Greenhouse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Village Juicery, Glory Juice, Pommies Cider, Velish and Buda Juice, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| villagejuicery.com | 2014 | Toronto, Canada | – | – | Offers fresh organic juices, meals, and cleanses for health-focused consumers. | |
| gloryjuiceco.com | 2013 | Vancouver, Canada | – | – | Organic cold-pressed juices and smoothies are sold in Canada. | |
| pommies.com | 2011 | Caledon, Canada | – | – | Brand of cold-pressed juice | |
| velish.com | 2014 | Montreal, Canada | – | – | Specializes in cold-pressed juice as a premium health-focused brand. | |
| budajuice.ca | 2016 | Toronto, Canada | – | – | Offers organic cold-pressed juices, remedy shots, cleanses, and subscriptions online and in stores. | |
| jusubar.com | 2014 | Victoria, Canada | – | – | Operates as a juice brand offering high-quality beverages. | |
| thrivejuiceco.com | 2013 | Saskatoon, Canada | – | – | Offers cold-pressed juices, nut mylks, wellness shots, and healthy food delivery services online. |
Detailed competitors of Greenhouse
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Greenhouse
The website of Greenhouse (greenhouse.ca) receives about 25K visits a month and ranks #980,692 among all websites worldwide, #6,285 in Groceries.
- Monthly visits25K
▲ 2.2% vs previous month
- Unique visitors11.2K
per month
- Global rank#980,692
among all websites
- Category rank#6,285
Food and Drink · Groceries
- Bounce rate61%
- Pages per visit3.2
- Average visit1 min 37 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Greenhouse. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
monicanedeff.com | monicanedeff.com | 100% | – | #974,094 | – |
freshkitchens.ca | freshkitchens.ca | 99% | – | #858,003 | – |
veggieworldrecipes.com | veggieworldrecipes.com | 88% | – | #754,741 | – |
panera.ca | panera.ca | 88% | – | #749,904 | – |
| bonpourtoi.ca | 71% | 1.2M | #56,030 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Greenhouse
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Greenhouse
Complete news archive for Greenhouse
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Greenhouse
10 companies that operate in the same segment as Greenhouse (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Greenhouse
Greenhouse was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Greenhouse is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Greenhouse is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Series A of $9M, raised on Jan 2019.
Greenhouse has 97 employees.
Greenhouse, backed by 9000000.0 from RIV Capital, focuses on food and agriculture, food beverage products, producing beverages, juices and dilutables, juices, and cold-pressed. Brand of cold-pressed juices. Driving innovation, growth, and excellence in its industry sectors. It continues to evolve, meeting industry challenges with strategic approaches.
Greenhouse's top competitors include Pommies Cider, Glory Juice and Village Juicery.
Greenhouse has 1 investor. Key investors include FLUENT.