About Greenies
Greenies is a Consumer company based in Franklin (United States) founded in 1996 by Judy Roetheli and Joe Roetheli. It operates as a natural pet food is manufactured by Greenies. Its website greenies.com draws about 174 thousand monthly visits. Greenies offers products and services including Dental Treats, Pill Pockets, Daily Treats, Dry Dog Food, and Wet Topper. Its focus areas include Consumer Goods, Pet Care Products, Food_OLD and Natural.
Company details
Greenies was founded in 1996 by co-founders Judy Roetheli and Joe Roetheli in Franklin, United States. Operations are centered on the production of natural pet food within the consumer goods sector. Manufacturing processes emphasize natural ingredients for various pet types. The company maintains its domain at greenies.com and serves the pet nutrition market primarily in the United States.
- Headquarters Franklin, United States
- Founders Judy Roetheli, Joe Roetheli
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Website greenies.com
- Social X Facebook Instagram YouTube
- Latest Funding Round$20K (USD), Grant
Jan 2022
- Investors
Products & Services of Greenies
Greenies offers a comprehensive portfolio of products and services, including Dental Treats, Pill Pockets, Daily Treats, Dry Dog Food, and Wet Topper.
Treats for cleaning teeth and promoting oral health in dogs and cats
Conceals pills in treats for easy pet medication
Supports daily wellness and immune health for pets
High-protein food for dogs' balanced diet and skin health
Mix-ins to improve dog meals with added flavors and nutrients
Apps and channels of Greenies
its YouTube channel GREENIES has 5.18K subscribers and 30 videos.
Videos from Greenies
The most watched videos on Greenies's YouTube channel, GREENIES (5.18K subscribers). Click a video to play it here.
More on GREENIES.
Funding Insights of Greenies
- Total Rounds 1
- Last Round Grant — $20,000
- First Round $20,000
(Jan 2022)
- Investors Count 1
All 1 funding rounds of Greenies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $20,000 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Greenies
Greenies has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include United States Department of Agriculture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov | - |
Investor details for Greenies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Greenies
2 people are tracked at Greenies (2 in leadership).
| Name | Role | Group |
|---|---|---|
Judy Roetheli | Co-Founder | Leadership |
Joe Roetheli | Co-Founder | Leadership |
Complete people profiles for Greenies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Greenies
2 dated milestones of Greenies across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Greenies is founded.
- Funding First funding round of $20K.
Web traffic of Greenies
The website of Greenies (greenies.com) receives about 174K visits a month and ranks #393,265 among all websites worldwide, #2,974 in Pet Food and Supplies.
- Monthly visits174K
▲ 76.4% vs previous month
- Unique visitors65.2K
per month
- Global rank#393,265
among all websites
- Category rank#2,974
Pets and Animals · Pet Food and Supplies
- Bounce rate65%
- Pages per visit1.9
- Average visit33 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Greenies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zukes.com | 100% | 27.2K | #1,147,281 | View details | |
| nylabone.com | 89% | 124.4K | #389,219 | View details | |
| petco.com | 82% | 14.5M | #3,200 | View details | |
| nutro.com | 82% | 17.1K | #1,421,772 | View details | |
| naturalbalanceinc.com | 82% | 42.2K | #883,381 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Greenies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet Care Products & Services
10 companies that operate in the same segment as Greenies (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 4,195 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Related news about Greenies
Complete news archive for Greenies
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Frequently Asked Questions about Greenies
Greenies was founded in 1996 and raised its 1st funding round 26 years after it was founded.
Greenies is headquartered in Franklin, United States.
Greenies was founded in 1996 by co-founders Judy Roetheli and Joe Roetheli in Franklin, United States. Operations are centered on the production of natural pet food within the consumer goods sector. Manufacturing processes emphasize natural ingredients for various pet types. The company maintains its domain at greenies.com and serves the pet nutrition market primarily in the United States.
Greenies offers Dental Treats, Pill Pockets, Daily Treats, Dry Dog Food, and Wet Topper.
Greenies has 1 investor. Key investors include United States Department of Agriculture.
The website of Greenies receives about 174 thousand visits a month and ranks #393,265 among all websites worldwide.