About GroGuru
GroGuru is a Technology company based in San Diego (United States) founded in 2014. Cloud-based soil moisture monitoring systems are provided for farms. It operates in the Technology and Agriculture sectors. GroGuru has raised $5.77 million across 10 funding rounds from investors including United States Department of Agriculture, University of San Diego and The Yield Lab. GroGuru offers products and services including Continuous Root Zone Monitoring (CRM) and Wireless Underground System (WUGS). Its focus areas include Semiconductors, Sensors, Industry Applications and Soil Moisture. Its legal entity is GroGuru, Inc. Its competitors include Arable, Yard Stick and AquaSpy; 3 of its 3 listed competitors have raised funding.
Company details
GroGuru was founded in 2014 in San Diego, United States, within the agriculture technology sector. Wireless soil sensor systems are designed and developed to measure moisture, salinity, and temperature in agricultural settings. Data is recorded automatically and transmitted in real-time through a mobile application, allowing farmers to adjust water, pesticide, and fertilizer applications. Alarm features are included for notifications based on set thresholds.
- Headquarters San Diego, United States
- SectorsTechnologyAgriculture
- Email••••••••
- Website groguru.com
- Social LinkedIn X Facebook Instagram
- Legal Name Groguru, Inc.
- Annual Revenue$838.53 K (USD)36as on Dec 31, 2021
- Net Profit-$1.46 M (USD)50as on Dec 31, 2021
- Total Equity Funding$5.77M (USD)
in 10 rounds
- Latest Funding Round$2.25M (USD), Seed
Jul 2023
- InvestorsUnited States Department of Agriculture
& 12 more
Products & Services of GroGuru
GroGuru offers a comprehensive portfolio of products and services, including Continuous Root Zone Monitoring (CRM) and Wireless Underground System (WUGS).
AI-based tool for tracking crop root zones and optimizing irrigation decisions
Permanent wireless sensors for soil data collection and sustainable water management
Funding Insights of GroGuru
GroGuru has successfully raised a total of $5.77M across 10 strategic funding rounds. The most recent funding activity was a Seed round of $2.25 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.77M
- Total Rounds 10
- Last Round Seed — $2.25M
- Investors Count 13
All 10 funding rounds of GroGuru with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $2.25M | Seed | – | Cove Fund, Impact Venture Capital | |
| May 2023 | $525,000 | Seed | – | – | – |
| Dec 2022 | $70,000 | Seed | – | – | – |
| Sep 2021 | $25,000 | Seed | – | – | – |
| Sep 2020 | $106,492 | Grant | – | – | |
| Jul 2020 | Grant | – | – | ||
| Feb 2020 | Seed | – | THRIVE | – | |
| Sep 2019 | $2.9M | Seed | – | The Yield Lab, Longley Capital | |
| Nov 2016 | Seed | – | EvoNexus | – | |
| Jun 2016 | Seed | – | – |
13 investors in total: 13 institutional.
Investors in GroGuru
GroGuru has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include United States Department of Agriculture, University of San Diego and The Yield Lab.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage venture capital funding is provided by Cove Fund. | 2021 | covefund.com | Irvine, United States | |
Impact Venture Capital is engaged in funding innovative startups. | impactvc.com | El Dorado Hills, United States | ||
Growth stage tech & life sciences focused VC firm funding companies in the US | icp.com | Menlo Park, United States | ||
| comeback.vc | ||||
Pre-seed stage Micro VC firm investing in the US and Canada | rightsidecapital.com | San Francisco, United States | ||
Venture capital firm & accelerator focused on early-stage companies | 2014 | theyieldlab.com | St. Louis, United States | |
Investment in transformational companies is facilitated by Longley Capital. | longleycapital.com | San Diego, United States | ||
Seed stage venture funding is provided to startups by Mentors Fund. | 2017 | mentors.fund | ||
12-18 month incubation programs are provided for startups in California. | evonexus.org | San Diego, United States | ||
Food and agtech startups are accelerated by THRIVE programs. | thriveagrifood.com | Los Gatos, United States |
Investor details for GroGuru
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of GroGuru
3 people are tracked at GroGuru (1 in leadership, 1 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Jeff Campbell | CTO | Leadership |
Rory Moore | Independent Director | Board & advisors |
Brenden Tockey | Southwest Tech Lead | Team |
Complete people profiles for GroGuru
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of GroGuru
3 dated milestones of GroGuru across 9 years, from founding to its latest funding, stage changes and deals.
- Founded GroGuru is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.3M.
Competitors of GroGuru
GroGuru has 3 listed competitors in our database, 3 of them funded. They include Arable, Yard Stick and AquaSpy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| arable.com | 2014 | Princeton, United States | $67.4M | IoT-based farm monitoring and crop management solutions are provided. | ||
| useyardstick.com | 2021 | Oakland, United States | $16.15M | Platform offering solution to measures soil carbon | ||
| aquaspy.com | 1998 | San Diego, United States | $15M | Soil moisture monitoring systems are supplied for precision agriculture. |
Detailed competitors of GroGuru
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of GroGuru
The website of GroGuru (groguru.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 13.5% vs previous month
Top companies in Sensors & Smart Devices
3 companies that operate in the same segment as GroGuru (Sensors & Smart Devices) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | |||
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 |
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Related news about Groguru
Complete news archive for GroGuru
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Frequently Asked Questions about GroGuru
GroGuru was founded in 2014 and raised its 1st funding round 2 years after it was founded.
GroGuru is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
GroGuru is a funded company, having raised a total of $5.77M across 10 funding rounds to date.
Annual revenue of GroGuru is $838.53K as on Dec 31, 2021.
GroGuru was founded in 2014 in San Diego, United States, within the agriculture technology sector. Wireless soil sensor systems are designed and developed to measure moisture, salinity, and temperature in agricultural settings. Data is recorded automatically and transmitted in real-time through a mobile application, allowing farmers to adjust water, pesticide, and fertilizer applications. Alarm features are included for notifications based on set thresholds.
GroGuru's top competitors include Arable, Yard Stick and AquaSpy.
GroGuru offers Continuous Root Zone Monitoring (CRM) and Wireless Underground System (WUGS).
GroGuru has 13 investors. Key investors include United States Department of Agriculture, University of San Diego, The Yield Lab, Cove Fund, and Impact Venture Capital.
GroGuru operates through Groguru, Inc..