About Guideline
Guideline is a company based in New York (United States) founded in 2020 by Scott Knollenberg and David Hahn. It operates as a Data-as-a-Service, and SaaS (Software-as-a-Service). Guideline offers products and services including Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing. Guideline operates in a competitive market with competitors including Mediatool, Dreamwell, OutPoint, Opal and Advvy, among others.
- Headquarter New York, United States
- Founders Scott Knollenberg, David Hahn
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Guideline, Inc.
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Annual Revenue
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Products & Services of Guideline
Guideline offers a comprehensive portfolio of products and services, including Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Media planning is enhanced with real-time data insights.
Data precision is provided for navigating media landscapes.
Cost data is delivered for optimizing ad spend.
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Funding Insights of Guideline
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by Guideline
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Guideline
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Guideline Comparisons
Competitors of Guideline
Guideline operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mediatool, Dreamwell, OutPoint, Opal and Advvy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Media planning software is provided for advertisers and agencies.
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| domain | founded_year | HQ Location |
AI platform enables influencer discovery and campaign automation for brands.
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| domain | founded_year | HQ Location |
Media planning solutions provider
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| domain | founded_year | HQ Location |
Opal is recognized for providing ad-spend credit cards and agency automation tools.
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| domain | founded_year | HQ Location |
Workflow and productivity software is supplied to media agencies.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Guideline
When was Guideline founded?
Guideline was founded in 2020.
Where is Guideline located?
Guideline is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Guideline?
Scott Knollenberg is the current CEO of Guideline. They have also founded this company.
What does Guideline do?
Guideline is recognized for delivering a tech-driven media platform that enhances precision and efficiency in media buying and selling. Solutions are provided for media planning with real-time data insights and seamless collaboration. The company is engaged in aggregating comprehensive billing data from major agencies to offer market intelligence. Sectors served include advertising, media strategy, and financial analysis. Advanced tools are developed to address challenges like outdated data and siloed systems, ensuring businesses stay ahead in a dynamic media landscape.
Who are the top competitors of Guideline?
What products or services does Guideline offer?
Guideline offers Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing.