Guideline

New York, United States Founded: 2020 • Age: 6 yrs
Media planning tools are provided for brands and agencies.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors - Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Guideline

Guideline is a company based in New York (United States) founded in 2020 by Scott Knollenberg and David Hahn. It operates as a Data-as-a-Service and SaaS (Software-as-a-Service). Guideline offers products and services including Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing. Guideline operates in a competitive market with competitors including Mediatool, Dreamwell, OutPoint, Opal and Advvy, among others.

  • Headquarter New York, United States
  • Founders Scott Knollenberg, David Hahn
  • Sectors
    Media & Entertainment
  • Phone
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  • Website
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  • Legal Name Guideline, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
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  • Investors
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  • Employee Count
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Products & Services of Guideline

Guideline offers a comprehensive portfolio of products and services, including Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing.

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Primary

Media planning is enhanced with real-time data insights.

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Data precision is provided for navigating media landscapes.

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Cost data is delivered for optimizing ad spend.

People of Guideline

Headcount 50-200
Employee Profiles 57
Board Members and Advisors 1
Employee Profiles
People
Kelly Sweeney
Vice President Of Customer Success
People
Amanda Sass
Sales Manager
People
Michael Iantosca
Co-founder And Chief Revenue Officer
People
Chris Gregory
Senior Product Manager, Mediatools

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Board Members and Advisors
people
Scott Knoll
Executive Chairman

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Funding Insights of Guideline

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Detailed funding history for Guideline

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Guideline

Investments
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Investment portfolio details for Guideline

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Guideline

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Detailed financials for Guideline

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Guideline Comparisons

Guideline Primary company
Description
Media planning tools are provided for brands and agencies.
Location
New York, United States
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Guideline

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Guideline

Guideline operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mediatool, Dreamwell, OutPoint, Opal and Advvy, among others.

Company Name Domain Founded year HQ Location Description
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Media planning software is provided for advertisers and agencies.
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AI platform enables influencer discovery and campaign automation for brands.
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Media planning solutions provider
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Opal is recognized for providing ad-spend credit cards and agency automation tools.
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Workflow and productivity software is supplied to media agencies.
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Detailed competitors of Guideline

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Guideline

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Complete news archive for Guideline

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Guideline

Guideline was founded in 2020.

Guideline is headquartered in New York, United States. It is registered at New York, New York, United States.

Scott Knollenberg is the current CEO of Guideline. They have also founded this company.

Guideline is recognized for delivering a tech-driven media platform that enhances precision and efficiency in media buying and selling. Solutions are provided for media planning with real-time data insights and seamless collaboration. The company is engaged in aggregating comprehensive billing data from major agencies to offer market intelligence. Sectors served include advertising, media strategy, and financial analysis. Advanced tools are developed to address challenges like outdated data and siloed systems, ensuring businesses stay ahead in a dynamic media landscape.

Guideline's top competitors include Mediatool, OutPoint and Opal.

Guideline offers Guideline Planning Platform, Guideline Data Platform, and Ad Format Pricing.

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