About Mediatool
Mediatool is a company based in Stockholm (Sweden) founded in 2012 by Alexander Hogman, Joakim Landberg, Magnus Ohlin, and Ludwig Magnusson. Mediatool has raised $11.39 million across 3 funding rounds from investors including Fairpoint Capital, eEquity and Newion. Mediatool offers products and services including Mediatool Platform, Campaign Tracking, and Reporting Dashboard. Mediatool operates in a competitive market with competitors including Advvy, Audimark, Media Disco, SRDS and Niit solutions, among others.
- Headquarter Stockholm, Sweden
- Founders Alexander Hogman, Joakim Landberg, Magnus Ohlin, Ludwig Magnusson
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Mediatool World W Ab
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Annual Revenue
$4.08 M (USD)31as on Dec 31, 2023
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Net Profit
-$836.65 K (USD)-60as on Dec 31, 2023
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EBITDA
-$836.65 K (USD)-60as on Dec 31, 2023
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Total Equity Funding
$11.39 M (USD)
in 3 rounds
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Latest Funding Round
$7.39 M (USD), Series A
Oct 19, 2023
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Investors
Fairpoint Capital
& 5 more
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Employee Count
Not available
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Products & Services of Mediatool
Mediatool offers a comprehensive portfolio of products and services, including Mediatool Platform, Campaign Tracking, and Reporting Dashboard.
Tool for centralizing media planning and performance tracking
Feature for monitoring and optimizing marketing campaign data
System for generating visual reports on media investments
People of Mediatool
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Funding Insights of Mediatool
Mediatool has successfully raised a total of $11.39M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.39 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Mediatool
Mediatool has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Fairpoint Capital, eEquity and Newion.
| Investor | Description | Founded Year | Domain | Location |
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B2B tech sectors focused early & growth stage VC fund
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Tech sectors are invested in by eEquity venture capital firm.
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B2B sector focused early & expansion stage VC firm investing in Benelux
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Investor details for Mediatool
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Investments & Acquisitions by Mediatool
Investment portfolio details for Mediatool
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
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- Transaction dates
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Financial Statements - Mediatool
Detailed financials for Mediatool
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Mediatool Comparisons
Peer comparison for Mediatool
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Competitors of Mediatool
Mediatool operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Advvy, Audimark, Media Disco, SRDS and Niit solutions, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Workflow and productivity software is supplied to media agencies.
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Web radio advertising platform
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Media and budget planning platform for enterprises
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Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.
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Project planning and finance management tool for advertising industry professionals.
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Detailed competitors of Mediatool
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Latest news on Mediatool
Complete news archive for Mediatool
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- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Mediatool
Mediatool was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Mediatool is headquartered in Stockholm, Sweden.
Alexander Hogman is the current CEO of Mediatool. They have also founded this company.
Mediatool is a funded company, having raised a total of $11.39M across 3 funding rounds to date.
Annual revenue of Mediatool is $4.08M as on Dec 31, 2023.
Mediatool was founded in 2012 in Stockholm, Sweden, within the advertising technology sector. Media planning and marketing tools are supplied to advertisers and agencies, enabling team collaboration on media-related tasks. Cloud-based scheduling software and project management features are included for the media agency industry. Operations focus on streamlining workflows for international clients in media activities.
Mediatool offers Mediatool Platform, Campaign Tracking, and Reporting Dashboard.
Mediatool has 6 investors. Key investors include Fairpoint Capital, eEquity, Newion, Twig Ventures, and Almi Invest.