About Mediatool
Mediatool is a company based in Stockholm (Sweden) founded in 2012 by Alexander Hogman, Joakim Landberg, Magnus Ohlin, and Ludwig Magnusson.. Mediatool has raised $11.39 million across 3 funding rounds from investors including Fairpoint Capital, eEquity and Newion. Mediatool offers products and services including Mediatool Platform, Campaign Tracking, and Reporting Dashboard. Mediatool operates in a competitive market with competitors including Advvy, Audimark, Media Disco, SRDS and Niit solutions, among others.
- Headquarter Stockholm, Sweden
- Founders Alexander Hogman, Joakim Landberg, Magnus Ohlin, Ludwig Magnusson
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mediatool World W Ab
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Annual Revenue
$4.08 M (USD)31as on Dec 31, 2023
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Net Profit
$-836.65 K (USD)-60as on Dec 31, 2023
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EBITDA
$-836.65 K (USD)-60as on Dec 31, 2023
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Total Equity Funding
$11.39 M (USD)
in 3 rounds
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Latest Funding Round
$7.39 M (USD), Series A
Oct 19, 2023
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Investors
Fairpoint Capital
& 5 more
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Employee Count
Employee Count
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Products & Services of Mediatool
Mediatool offers a comprehensive portfolio of products and services, including Mediatool Platform, Campaign Tracking, and Reporting Dashboard. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for centralizing media planning and performance tracking
Feature for monitoring and optimizing marketing campaign data
System for generating visual reports on media investments
Unlock access to complete
Funding Insights of Mediatool
Mediatool has successfully raised a total of $11.39M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.39 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $7.4M
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First Round
First Round
(01 Jun 2016)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Series A - Mediatool | Valuation | Fairpoint Capital , eEquity |
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| Oct, 2020 | Amount | Seed - Mediatool | Valuation | Newion | |
| Jun, 2016 | Amount | Angel Round - Mediatool | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mediatool
Mediatool has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Fairpoint Capital, eEquity and Newion. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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B2B tech sectors focused early & growth stage VC fund
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Founded Year | Domain | Location | |
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Tech sectors are invested in by eEquity venture capital firm.
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Founded Year | Domain | Location | |
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B2B sector focused early & expansion stage VC firm investing in Benelux
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mediatool
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mediatool
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mediatool Comparisons
Competitors of Mediatool
Mediatool operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Advvy, Audimark, Media Disco, SRDS and Niit solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Workflow and productivity software is supplied to media agencies.
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| domain | founded_year | HQ Location |
Web radio advertising platform
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| domain | founded_year | HQ Location |
Media and budget planning platform for enterprises
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| domain | founded_year | HQ Location |
Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.
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| domain | founded_year | HQ Location |
Project planning and finance management tool for advertising industry professionals.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mediatool
Frequently Asked Questions about Mediatool
When was Mediatool founded?
Mediatool was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Where is Mediatool located?
Mediatool is headquartered in Stockholm, Sweden.
Who is the current CEO of Mediatool?
Alexander Hogman is the current CEO of Mediatool. They have also founded this company.
Is Mediatool a funded company?
Mediatool is a funded company, having raised a total of $11.39M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $1.05M, raised on Jun 01, 2016.
What is the annual revenue of Mediatool?
Annual revenue of Mediatool is $4.08M as on Dec 31, 2023.
What does Mediatool do?
Mediatool was founded in 2012 in Stockholm, Sweden, within the advertising technology sector. Media planning and marketing tools are supplied to advertisers and agencies, enabling team collaboration on media-related tasks. Cloud-based scheduling software and project management features are included for the media agency industry. Operations focus on streamlining workflows for international clients in media activities.
Who are the top competitors of Mediatool?
What products or services does Mediatool offer?
Mediatool offers Mediatool Platform, Campaign Tracking, and Reporting Dashboard.
Who are Mediatool's investors?
Mediatool has 6 investors. Key investors include Fairpoint Capital, eEquity, Newion, Twig Ventures, and Almi Invest.