About Mediatool
Mediatool is a Media & Entertainment company based in Stockholm (Sweden) founded in 2012 by Alexander Hogman, Joakim Landberg, Magnus Ohlin, and Ludwig Magnusson. Media planning software is provided for advertisers and agencies. Mediatool has raised $11.39 million across 3 funding rounds from investors including Fairpoint Capital, eEquity and Newion. Its chief executive, as recorded, is Alexander Hogman. Mediatool offers products and services including Mediatool Platform, Campaign Tracking, and Reporting Dashboard. Its focus areas include Enterprise Applications, AdTech and Media Planning. Its legal entity is Mediatool World W AB.
Company details
Mediatool was founded in 2012 in Stockholm, Sweden, within the advertising technology sector. Media planning and marketing tools are supplied to advertisers and agencies, enabling team collaboration on media-related tasks. Cloud-based scheduling software and project management features are included for the media agency industry. Operations focus on streamlining workflows for international clients in media activities.
- Headquarters Stockholm, Sweden
- Founders Alexander Hogman, Joakim Landberg, Magnus Ohlin, Ludwig Magnusson
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website mediatool.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mediatool World W Ab
- Annual Revenue$4.08 M (USD)31as on Dec 31, 2023
- Net Profit-$836.65 K (USD)-60as on Dec 31, 2023
- EBITDA-$836.65 K (USD)-60as on Dec 31, 2023
- Total Equity Funding$11.39M (USD)
in 3 rounds
- Latest Funding Round$7.39M (USD), Series A
Oct 2023
- InvestorsFairpoint Capital
& 5 more
Products & Services of Mediatool
Mediatool offers a comprehensive portfolio of products and services, including Mediatool Platform, Campaign Tracking, and Reporting Dashboard.
Tool for centralizing media planning and performance tracking
Feature for monitoring and optimizing marketing campaign data
System for generating visual reports on media investments
Funding Insights of Mediatool
Mediatool has successfully raised a total of $11.39M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.39 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.39M
- Total Rounds 3
- Last Round Series A — $7.39M
- First Round $1.05M
(Jun 2016)
- Investors Count 6
All 3 funding rounds of Mediatool with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $7.39M | Series A | – | Fairpoint Capital, eEquity | – |
| Oct 2020 | $2.94M | Seed | – | Newion | |
| Jun 2016 | $1.05M | Angel Round | – | – | – |
6 investors in total: 6 institutional.
Investors in Mediatool
Mediatool has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Fairpoint Capital, eEquity and Newion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B tech sectors focused early & growth stage VC fund | fairpoint.se | Stockholm, Sweden | ||
Tech sectors are invested in by eEquity venture capital firm. | eequity.se | Stockholm, Sweden | ||
B2B sector focused early & expansion stage VC firm investing in Benelux | newion.com | Amsterdam, Netherlands | ||
| twig.se | ||||
Multiple sectors are invested in by corporate-backed Almi Invest. | almi.se/Almi-Invest/ | Lund, Sweden | ||
| j12.vc |
Investor details for Mediatool
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Mediatool
25 people are tracked at Mediatool (9 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Alexander Hogman | Co-Founder & CEO | Leadership |
Joakim Landberg | Co-Founder & CSO | Leadership |
Magnus Ohlin | Co-Founder & CPO | Leadership |
Ludwig Magnusson | Co-Founder & CTO | Leadership |
Johan Holmström | Head Of Marketing | Leadership |
Alexander Högman | CEO & Founder | Leadership |
Fredrik Holmgren | Chief Operating Officer | Leadership |
Ilija Bojchovik | Head Of UX | Leadership |
Orestis Rodriguez | Head Of Engineering | Leadership |
Tom Lee | Revenue & Sales Operations Manager | Team |
Danielle Sichuk | Sales Account Executive | Team |
Phil Nott | UK Country Sales Manager, Mediatool | Team |
Aydin Ismailov | Solution Engineer | Team |
Jayd Rhodes | Customer Success Manager | Team |
Constantine Sidorenko | Regional Account Executive | Team |
Charlotte Fabricius | Lead Generation Specialist | Team |
Baykal Yurtsever | Customer Success Manager | Team |
Jocelyne Naidoo | Customer Success Manager | Team |
Göran Fasth | Sales development Manager | Team |
Magnus Nilsson | Senior Advisor | Team |
5 more people are available in the full profile.
Complete people profiles for Mediatool
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Mediatool
3 dated milestones of Mediatool across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Mediatool is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series A, of $7.4M.
Web traffic of Mediatool
The website of Mediatool (mediatool.com) receives about 5.8K visits a month.
- Monthly visits5.8K
▼ 6.3% vs previous month
Websites whose visitors overlap most with Mediatool. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mergeworld.com | 100% | 29K | #1,084,770 | View details | |
| talkwalker.com | 91% | 407K | #79,354 | View details | |
| onclusive.com | 85% | 208.6K | #229,628 | View details | |
| sociallypowerful.com | 82% | 54.7K | #589,698 | View details | |
| atomic212.com.au | 82% | 3.9K | #4,931,125 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mediatool
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Mediatool
Complete news archive for Mediatool
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Frequently Asked Questions about Mediatool
Mediatool was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Mediatool is headquartered in Stockholm, Sweden.
Alexander Hogman is the CEO of Mediatool, as recorded in our data. They have also founded this company.
Mediatool is a funded company, having raised a total of $11.39M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $1.05M, raised on Jun 2016.
Annual revenue of Mediatool is $4.08M as on Dec 31, 2023.
Mediatool was founded in 2012 in Stockholm, Sweden, within the advertising technology sector. Media planning and marketing tools are supplied to advertisers and agencies, enabling team collaboration on media-related tasks. Cloud-based scheduling software and project management features are included for the media agency industry. Operations focus on streamlining workflows for international clients in media activities.
Mediatool offers Mediatool Platform, Campaign Tracking, and Reporting Dashboard.
Mediatool has 6 investors. Key investors include Fairpoint Capital, eEquity, Newion, Twig Ventures, and Almi Invest.
Mediatool operates through Mediatool World W Ab.