SRDS

New York, United States Founded: 1919 • Age: 107 yrs Acquired By Adwanted
Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.
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About SRDS

SRDS is a company based in New York (United States) founded in 1919 was acquired by Adwanted in April 2020.. SRDS offers products and services including Media Buying Solutions, Media Selling Solutions, and SRDS Academy. SRDS operates in a competitive market with competitors including Mediatool, Advvy, Audimark, Media Disco and Niit solutions, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Srds, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Adwanted

    (Apr 01, 2020)

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Products & Services of SRDS

SRDS offers a comprehensive portfolio of products and services, including Media Buying Solutions, Media Selling Solutions, and SRDS Academy. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tools for planning and executing media buys efficiently.

Services to enhance profiles and visibility for media sellers.

Online courses for media planning and certification training.

People of SRDS
Headcount 50-200
Employee Profiles 9
Employee Profiles
People
Susan Batterham
Operations Administrator
People
Kim Bromund
Manager of Client Services & Office Services
People
Trish Delaurier
Vice President Sales & Client Services SRDS - Kantar Media
People
Heather Petaccio
CEO Adwanted US

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Funding Insights of SRDS

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SRDS

SRDS has secured backing from 1 investor. Prominent investors backing the company include Adwanted. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Traditional ad spaces are matched and auctioned via online marketplace.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SRDS

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SRDS

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Srds Comparisons

Employees
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Competitors of SRDS

SRDS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mediatool, Advvy, Audimark, Media Disco and Niit solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Media planning software is provided for advertisers and agencies.
domain founded_year HQ Location
Workflow and productivity software is supplied to media agencies.
domain founded_year HQ Location
Web radio advertising platform
domain founded_year HQ Location
Media and budget planning platform for enterprises
domain founded_year HQ Location
Project planning and finance management tool for advertising industry professionals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Srds

Frequently Asked Questions about SRDS

When was SRDS founded?

SRDS was founded in 1919.

Where is SRDS located?

SRDS is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of SRDS?

Christopher Lehman is the current CEO of SRDS.

What does SRDS do?

Founded in 1919 and based in New York, United States, SRDS operates in the media sector. Access to a database of media properties is offered to support planning and buying processes for agencies and brands. Consulting services are provided to assist in developing media strategies across traditional and digital channels. Data is sourced from media brands for accuracy, and educational resources are available to build expertise in media navigation.

Who are the top competitors of SRDS?

SRDS's top competitors include Mediatool, Advvy and Audimark.

What products or services does SRDS offer?

SRDS offers Media Buying Solutions, Media Selling Solutions, and SRDS Academy.

Who are SRDS's investors?

SRDS has 1 investor. Key investors include Adwanted.

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