SRDS

New York, United States Founded: 1919 • Age: 107 yrs Acquired By Adwanted
Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.

About SRDS

SRDS is a Media & Entertainment company based in New York (United States) founded in 1919, and was acquired by Adwanted in April 2020. Its chief executive, as recorded, is Christopher Lehman. SRDS offers products and services including Media Buying Solutions, Media Selling Solutions, and SRDS Academy. Its focus areas include Enterprise Applications, AdTech and Media Planning. Its legal entity is SRDS, Inc.

Company details

Founded in 1919 and based in New York, United States, SRDS operates in the media sector. Access to a database of media properties is offered to support planning and buying processes for agencies and brands. Consulting services are provided to assist in developing media strategies across traditional and digital channels. Data is sourced from media brands for accuracy, and educational resources are available to build expertise in media navigation.

  • Headquarters New York, United States
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Website category Business and Consumer Services · Marketing and Advertising
  • Email
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  • Phone
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  • Website srds.com
  • Social LinkedIn Facebook Instagram YouTube
  • Acquired by Adwanted (Apr 2020)
  • Legal Name Srds, Inc
Key Metrics

Products & Services of SRDS

SRDS offers a comprehensive portfolio of products and services, including Media Buying Solutions, Media Selling Solutions, and SRDS Academy.

Media Buying Solutions
Media Platform

Tools for planning and executing media buys efficiently.

Media Selling Solutions
Media Tools

Services to enhance profiles and visibility for media sellers.

SRDS Academy
Training Program

Online courses for media planning and certification training.

Apps and channels of SRDS

its YouTube channel Adwanted USA has 2 subscribers and 3 videos.

Adwanted USA
YouTube 2 subscribers 3 videos Science & Technology
Open channel

Videos from SRDS

The most watched videos on SRDS's YouTube channel, Adwanted USA (2 subscribers). Click a video to play it here.

Adwanted USA: SRDS Local Market Profiles
42 views
SRDS | Adwanted USA
34 views
Adwanted Group Brand Book 2025
25 views

More on Adwanted USA.

Investors in SRDS

SRDS has secured backing from 1 investor. Prominent investors backing the company include Adwanted.

All
InvestorDescriptionFounded YearDomainLocation
Traditional ad spaces are matched and auctioned via online marketplace.
2012adwanted.comLille, France
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Investor details for SRDS

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People of SRDS

10 people are tracked at SRDS (5 in leadership, 5 in team).

NameRoleGroup
Christopher Lehman
CEOLeadership
Trish Delaurier
Vice President Sales & Client Services SRDS - Kantar MediaLeadership
Heather Petaccio
CEO Adwanted USLeadership
Dave Kostolansky
Chief Operating OfficerLeadership
mark ward
VP OperationsLeadership
Susan Batterham
Operations AdministratorTeam
Kim Bromund
Manager of Client Services & Office ServicesTeam
Ryan McKenna
Senior Sales ExecutiveTeam
Tina Stevens
Client TrainerTeam
Kathy Barrett-Smith
Advertising Client Service RepTeam
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Complete people profiles for SRDS

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Timeline of SRDS

2 dated milestones of SRDS across 101 years, from founding to its latest funding, stage changes and deals.

  1. Founded SRDS is founded.
  2. Exit Acquired by Adwanted.

Web traffic of SRDS

The website of SRDS (srds.com) receives about 9.7K visits a month and ranks #2,316,210 among all websites worldwide, #10,195 in Marketing and Advertising.

  • Monthly visits
    9.7K

    ▼ 6.1% vs previous month

  • Unique visitors
    4.3K

    per month

  • Global rank
    #2,316,210

    among all websites

  • Category rank
    #10,195

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with SRDS. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
mediafinder.com
mediafinder.com
100%
–
accessabc.com
accessabc.com
99%
–
cpmcalculator.com
cpmcalculator.com
85%
#2,002,558–
adage.com
72%
#100,285View details
kantar.com
71%
844.7K#75,565View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 19 similar websites and full traffic analytics for SRDS

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  • 19 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

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Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as SRDS (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Related news about Srds

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Complete news archive for SRDS

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about SRDS

SRDS was founded in 1919.

SRDS is headquartered in New York, United States. It is registered at New York, New York, United States.

Christopher Lehman is the CEO of SRDS, as recorded in our data.

Founded in 1919 and based in New York, United States, SRDS operates in the media sector. Access to a database of media properties is offered to support planning and buying processes for agencies and brands. Consulting services are provided to assist in developing media strategies across traditional and digital channels. Data is sourced from media brands for accuracy, and educational resources are available to build expertise in media navigation.

SRDS offers Media Buying Solutions, Media Selling Solutions, and SRDS Academy.

SRDS has 1 investor. Key investors include Adwanted.

SRDS operates through Srds, Inc.

Yes. SRDS was acquired by Adwanted in April 2020.

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