About Adwanted
Adwanted is a Media & Entertainment company based in Lille (France) founded in 2012. Traditional ad spaces are matched and auctioned via online marketplace. Adwanted has raised $20.79 million across 4 funding rounds from investors including Financiere Arbevel and SWEN Capital Partners. Adwanted has completed 2 acquisitions, including Adwanted Connected and SRDS. Adwanted offers products and services including AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Multi Channel and Ad Network.
Company details
Adwanted was founded in 2012 in Lille, France, as an online platform in the advertising sector. Automated matching and distribution of spaces in traditional media, including TV, radio, newspapers, and billboards, are facilitated between advertisers and agencies. A search engine is offered for comparing options, negotiating terms, and completing online purchases. Premium advertising spaces are auctioned weekly on Thursdays.
- Headquarters Lille, France
- SectorsMedia & Entertainment
- Email••••••••
- Website adwanted.com/en
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$20.79M (USD)
in 4 rounds
- Latest Funding Round$17.65M (USD), Series B
Apr 2021
- InvestorsFinanciere Arbevel
& 1 more
- Investments & AcquisitionsAdwanted Connected
& 1 more
Products & Services of Adwanted
Adwanted offers a comprehensive portfolio of products and services, including AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising.
Tracks and monitors advertising expenses for businesses.
Facilitates media planning and campaign management tools.
Organizes publishing and events for industry networking.
Manages audio advertising distribution services.
Handles radio and TV ad campaign software.
Apps and channels of Adwanted
its YouTube channel Adwanted Group has 57 subscribers and 9 videos.
Videos from Adwanted
The most watched videos on Adwanted's YouTube channel, Adwanted Group (57 subscribers). Click a video to play it here.
More on Adwanted Group.
Funding Insights of Adwanted
Adwanted has successfully raised a total of $20.79M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $17.65 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.79M
- Total Rounds 4
- Last Round Series B — $17.65M
- First Round $93,000
(Jun 2012)
- Investors Count 2
All 4 funding rounds of Adwanted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $17.65M | Series B | – | SWEN Capital Partners, Financiere Arbevel | – |
| Jan 2017 | $2.8M | Series A | – | – | – |
| Dec 2012 | $242,000 | Angel Round | – | – | – |
| Jun 2012 | $93,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Adwanted
Adwanted has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Financiere Arbevel and SWEN Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | swen-cp.fr | Paris, France | ||
Investment management services are provided for clients in Paris. | 1997 | arbevel.com | Paris, France |
Investor details for Adwanted
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Adwanted
27 people are tracked at Adwanted (10 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Nicola Mullett | Chief Operating Officer | Leadership |
Emmanuel Debuyck | CEO | Leadership |
Emmanuelle Debuyck | Assistant To The Chief Financial Officer | Leadership |
Guillaume Justin | Chief Technology Officer | Leadership |
CATHERINE SIBI | CFO France | Leadership |
Julie MacManus | Head of Transformation | Leadership |
Anne Tucker | Head Of Research | Leadership |
Peter Howe | CTO | Leadership |
Namketa Edith Savadogo | Executive assistant to CEO | Leadership |
Rob Laurence | Head Of Adwanted Connected | Leadership |
Lesley Simons | Data Team Manager | Team |
Susie Campbell | Senior Business Analyst | Team |
Ash O'Garro | J-ET Client Services Team Lead | Team |
Patrick Massaad | Software Engineer | Team |
Chan-Woo LEE | Développeur Full Stack | Team |
Sabrina Manneh-Velazquez | Senior SQL Developer and Data Analyst for Mediatel | Team |
Alice Seager (née Crocker) | Project Manager and Business Analyst | Team |
Alexandre Blieux | Développeur web | Team |
Gareth Coe | Client Services Manager - Adwanted Connected & BRAD | Team |
Ben Knowles | Product Manager & Business Analyst | Team |
7 more people are available in the full profile.
Complete people profiles for Adwanted
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Adwanted
Adwanted has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adwanted Connected and SRDS.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media research and planning tools are offered by Adwanted. | mediatel.co.uk | London, United Kingdom | 1981 | Mar 2021 | •••• | |
Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise. | srds.com | New York, United States | 1919 | Apr 2020 | •••• |
Complete acquisition details for Adwanted
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Adwanted
5 dated milestones of Adwanted across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Adwanted is founded.
- Funding First funding round of $93K.
- Acquisition Acquires SRDS.
- Acquisition Acquires Adwanted Connected.
- Funding Latest funding round, Series B, of $17.7M.
Web traffic of Adwanted
The website of Adwanted (adwanted.com) receives about 8.3K visits a month.
- Monthly visits8.3K
▼ 4% vs previous month
Websites whose visitors overlap most with Adwanted. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adwantedevents.com | adwantedevents.com | 100% | #1,854,605 | – | |
campaignlive.co.uk | campaignlive.co.uk | 86% | #114,656 | – | |
thedrum.com | thedrum.com | 82% | #129,129 | – | |
| warc.com | 82% | 216.3K | #245,284 | View details | |
offremedia.com | offremedia.com | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Adwanted
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Adwanted
Complete news archive for Adwanted
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Frequently Asked Questions about Adwanted
Adwanted was founded in 2012.
Adwanted is headquartered in Lille, France. It is registered at Lille, Hauts-de-france, France.
Adwanted is a funded company, having raised a total of $20.79M across 4 funding rounds to date. The company's 1st funding round was a Seed of $93K, raised on Jun 2012.
Adwanted was founded in 2012 in Lille, France, as an online platform in the advertising sector. Automated matching and distribution of spaces in traditional media, including TV, radio, newspapers, and billboards, are facilitated between advertisers and agencies. A search engine is offered for comparing options, negotiating terms, and completing online purchases. Premium advertising spaces are auctioned weekly on Thursdays.
Adwanted offers AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising.
Adwanted has made 2 acquisitions, including Adwanted Connected, and SRDS.
Adwanted has 2 investors. Key investors include Financiere Arbevel, and SWEN Capital Partners.