About Adwanted
Adwanted is a company based in Lille (France) founded in 2012.. Adwanted has raised $20.79 million across 4 funding rounds from investors including Financiere Arbevel and SWEN Capital Partners. Adwanted has completed 2 acquisitions, including Adwanted Connected and SRDS. Adwanted offers products and services including AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising. Adwanted operates in a competitive market with competitors including Frankly Media, Perion, Digital Generation, Radiate Media and Godengo, among others.
- Headquarter Lille, France
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20.79 M (USD)
in 4 rounds
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Latest Funding Round
$17.65 M (USD), Series B
Apr 03, 2021
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Investors
Financiere Arbevel
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Adwanted Connected
& 1 more
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Products & Services of Adwanted
Adwanted offers a comprehensive portfolio of products and services, including AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tracks and monitors advertising expenses for businesses.
Facilitates media planning and campaign management tools.
Organizes publishing and events for industry networking.
Manages audio advertising distribution services.
Handles radio and TV ad campaign software.
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Funding Insights of Adwanted
Adwanted has successfully raised a total of $20.79M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $17.65 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $17.7M
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First Round
First Round
(01 Jun 2012)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2021 | Amount | Series B - Adwanted | Valuation | SWEN Capital Partners , Financiere Arbevel |
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| Jan, 2017 | Amount | Series A - Adwanted | Valuation |
investors |
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| Dec, 2012 | Amount | Angel Round - Adwanted | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adwanted
Adwanted has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Financiere Arbevel and SWEN Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Investment management services are provided for clients in Paris.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adwanted
Adwanted has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adwanted Connected and SRDS. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Media research and planning tools are offered by Adwanted.
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1981 | ||||
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Provider of media planning and buying data and consulting services. It offers access to a database of media properties, facilitating efficient media planning and buying for agencies and brands. The company also provides consulting services to help clients develop and implement effective media strategies. Its services encompass both traditional and digital media, assisting clients in navigating the complexities of the media landscape. Data is sourced directly from media brands, ensuring accuracy and reliability for informed decision-making. Additionally, educational resources are available to enhance media planning expertise.
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1919 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Adwanted
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adwanted Comparisons
Competitors of Adwanted
Adwanted operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Frankly Media, Perion, Digital Generation, Radiate Media and Godengo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform offering multi channel ad network software
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| domain | founded_year | HQ Location |
AI powered ad network platform
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| domain | founded_year | HQ Location |
The ad management and distribution platform across TV and online media
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| domain | founded_year | HQ Location |
Platform offering ad network solution
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| domain | founded_year | HQ Location |
Web solutions for magazine publishers are delivered through interactive applications.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adwanted
Frequently Asked Questions about Adwanted
When was Adwanted founded?
Adwanted was founded in 2012.
Where is Adwanted located?
Adwanted is headquartered in Lille, France. It is registered at Lille, Hauts-de-france, France.
Is Adwanted a funded company?
Adwanted is a funded company, having raised a total of $20.79M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $242K, raised on Jun 01, 2012.
What does Adwanted do?
Adwanted was founded in 2012 in Lille, France, as an online platform in the advertising sector. Automated matching and distribution of spaces in traditional media, including TV, radio, newspapers, and billboards, are facilitated between advertisers and agencies. A search engine is offered for comparing options, negotiating terms, and completing online purchases. Premium advertising spaces are auctioned weekly on Thursdays.
Who are the top competitors of Adwanted?
Adwanted's top competitors include Perion, Frankly Media and Crossvertise.
What products or services does Adwanted offer?
Adwanted offers AdMonitor, Adwanted Connected, Adwanted Events, AudioTrack, and CTS Advertising.
How many acquisitions has Adwanted made?
Adwanted has made 2 acquisitions, including Adwanted Connected, and SRDS.
Who are Adwanted's investors?
Adwanted has 2 investors. Key investors include Financiere Arbevel, and SWEN Capital Partners.