About GURU Beverage
GURU Beverage is a publicly listed company based in San Francisco (United States) founded in 1999. Energy drinks are manufactured and branded by GURU Energy Drink. It operates on a Direct-to-Consumer (D2C) and B2B2C model. GURU Beverage has raised $34.5 million across 1 funding round. The company has 35 employees. Its website guruenergy.com draws about 33 thousand monthly visits. GURU Beverage offers products and services including Island Breeze Punch, Original Lite, and Variety Pack Zero Sugar. Its focus areas include Food & Beverage, Beverages and Functional Drinks. Its competitors include Body Armor, Celsius Holdings and Monster Beverage Corporation; 1 of its 3 listed competitors has raised funding.
Company details
GURU Beverage is involved in the production and distribution of natural energy drinks and waters. The company operates within the functional beverage sector, offering a range of products aimed at providing energy, focus, and metabolism boosts. Solutions include various flavors and variety packs, with an emphasis on natural ingredients and sustainability. Markets served include Canada and the United States, with a mission to clean up the energy drink industry.
- Headquarters San Francisco, United States
- Employees 35
- Stage Public
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website guruenergy.com/en-us
- Social LinkedIn X Facebook Instagram
- Legal Name Guru Organic Energy Corp
- Annual Revenue$24.77 M (USD)14.9as on Oct 31, 2025
- Net Profit-$983.8 K (USD)85.36as on Oct 31, 2025
- EBITDA-$841.22 K (USD)87.72as on Oct 31, 2025
- Total Equity Funding$34.5M (USD)
in 1 rounds
- Latest Funding Round$34.5M (USD), Series C
Sep 2020
- Employee Count35
Products & Services of GURU Beverage
GURU Beverage offers a comprehensive portfolio of products and services, including Island Breeze Punch, Original Lite, and Variety Pack Zero Sugar.
Tropical energy drink with pineapple and guava flavors.
Light energy drink with natural lasting energy boost.
Assorted energy drinks with zero sugar content included.
Funding Insights of GURU Beverage
GURU Beverage has successfully raised a total of $34.5M through 1 strategic funding round. The most recent funding activity was a Series C round of $34.5 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.5M
- Total Rounds 1
- Last Round Series C — $34.5M
- First Round $34.5M
(Sep 2020)
All 1 funding rounds of GURU Beverage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $34.5M | Series C | – | – | – |
People of GURU Beverage
24 people are tracked at GURU Beverage (10 in leadership, 4 in board & advisors, 10 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Alexis Giguère | VP of Sales, Canada | Leadership |
Ingy Sarraf | CFO & Corporate Secretary | Leadership |
Luc Martin-Privat | VP, R&D & Innovation | Leadership |
Megan Dee Sabado | Creative Director | Leadership |
Carl Goyette | President & CEO | Leadership |
Shingly L. | VP Of Marketing | Leadership |
Pamela Saad | Head Of Talent & Culture | Leadership |
Justin Dallegret | Brand & Creative Director | Leadership |
Philippe Plamondon | National Retail Sales Director | Leadership |
Yanik Brunelle | Director Of IT | Leadership |
Philippe Meunier | Board Member | Board & advisors |
Alain Miquelon | Board Member | Board & advisors |
Joe Zakher | Founder & Executive Chair | Board & advisors |
Éric Graveline | Board Member | Board & advisors |
Tania Antonas | National Account Manager | Team |
Céleste Wloka | Brand Activation And Sponsorship Specialist | Team |
Mariah Craig | Senior Manager - Social Media, Community And Influencers | Team |
Karine Ouellette | Généraliste Talent & Culture | Team |
Pooja Kanakia | Influencer And Community Specialist | Team |
Alex Ramirez | National Sales Manager - US | Team |
4 more people are available in the full profile.
Complete people profiles for GURU Beverage
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IPO & Listings of GURU Beverage
GURU Beverage is a publicly listed company on the TSX with ticker symbol GURU in Canada, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date02 Nov 2020
- Listed onTSX: GURU
- Listed entityGURU Organic Energy Corp
- Exchange sectorConsumer non-durables
- ISINCA36260M1005
- Share price2.80 CAD (+1.45% on the day) · 2026-10-13
- Market capitalisation84,328,551.00 CAD
- EPS (diluted, trailing year)-0.03 CAD
- Volume (last session)1,570
Financials of GURU Beverage
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 34.8M CAD | -1.4M CAD | -1.2M CAD |
| 2024 | 30.2M CAD | -9.4M CAD | -9.6M CAD |
| 2023 | 29.3M CAD | -12.0M CAD | -12.5M CAD |
| 2022 | 29.1M CAD | -17.6M CAD | -17.6M CAD |
| 2021 | 30.2M CAD | -9.8M CAD | -9.2M CAD |
Detailed financial statements for GURU Beverage
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of GURU Beverage
3 dated milestones of GURU Beverage across 21 years, from founding to its latest funding, stage changes and deals.
- Founded GURU Beverage is founded.
- Funding First funding round of $34.5M.
- IPO Lists on the stock exchange (IPO).
Competitors of GURU Beverage
GURU Beverage has 3 listed competitors in our database, 1 of them funded. They include Body Armor, Celsius Holdings and Monster Beverage Corporation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkbodyarmor.com | 2011 | Beverly Hills, United States | $349.51M | 370 | Functional beverage company manufacturing sports drink products with coconut water base | |
| celsiusholdingsinc.com | 2004 | Boca Raton, United States | 765 | Gluten-free energy drinks without sugar are produced by Celsius Holdings. | ||
| monsterbevcorp.com | 2002 | Corona, United States | 6,558 | Energy drink holding company |
Detailed competitors of GURU Beverage
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Web traffic of GURU Beverage
The website of GURU Beverage (guruenergy.com) receives about 33.1K visits a month and ranks #750,039 among all websites worldwide, #1,819 in Beverages.
- Monthly visits33.1K
▲ 16.7% vs previous month
- Unique visitors13.1K
per month
- Global rank#750,039
among all websites
- Category rank#1,819
Food and Drink · Beverages
- Bounce rate38%
- Pages per visit4.2
- Average visit45 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with GURU Beverage. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
caffeineinformer.com | caffeineinformer.com | 100% | #208,856 | – | |
| steaz.com | 71% | View details | |||
| bevindustry.com | 70% | 92.3K | #632,891 | View details | |
| 5hourenergy.com | 70% | 162.7K | #243,842 | View details | |
| gatorade.com | 70% | 509.1K | #89,087 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for GURU Beverage
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- 10 similar websites
- Audience overlap
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as GURU Beverage (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Guru Beverage
Complete news archive for GURU Beverage
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Frequently Asked Questions about GURU Beverage
GURU Beverage was founded in 1999 and raised its 1st funding round 21 years after it was founded.
GURU Beverage is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
GURU Beverage is a funded company, having raised a total of $34.5M across 1 funding round to date. The company's 1st funding round was a Series C of $34.5M, raised on Sep 2020.
GURU Beverage has 35 employees.
Annual revenue of GURU Beverage is $24.77M as on Oct 31, 2025.
GURU Beverage is involved in the production and distribution of natural energy drinks and waters. The company operates within the functional beverage sector, offering a range of products aimed at providing energy, focus, and metabolism boosts. Solutions include various flavors and variety packs, with an emphasis on natural ingredients and sustainability. Markets served include Canada and the United States, with a mission to clean up the energy drink industry.
GURU Beverage's top competitors include Body Armor, Monster Beverage Corporation and Celsius Holdings.
GURU Beverage offers Island Breeze Punch, Original Lite, and Variety Pack Zero Sugar.
Yes, GURU Beverage is publicly traded on TSX under the ticker symbol GURU.