About Habit
Habit is a company based in Emeryville (United States) founded in 2015 was acquired by Viome in February 2019. It operates as a Subscription Services. Habit has raised $32 million across 1 funding round from investors including Viome and Campbells. Habit offers products and services including Personalized Nutrition Plans and Lifestyle Recommendations. Habit operates in a competitive market with competitors including Noom, Green Chef, Calibrate, Sakara Life and Feast & Fettle, among others.
- Headquarter Emeryville, United States
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Sectors
HealthcareConsumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Habit Llc
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Products & Services of Habit
Habit offers a comprehensive portfolio of products and services, including Personalized Nutrition Plans and Lifestyle Recommendations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personalized nutrition plans are offered for healthy eating habits.
Lifestyle recommendations are provided to support overall family wellness.
Funding Insights of Habit
Habit has successfully raised a total of $32M through 1 strategic funding round. The most recent funding activity was a Series A round of $32 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $32.0M
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First Round
First Round
(26 Oct 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2016 | Amount | Series A - Habit | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Habit
Habit has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Viome and Campbells. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category food and beverage company
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Founded Year | Domain | Location | |
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Machine learning-based bioinformatics solutions for health insights are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Habit
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Habit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Habit Comparisons
Competitors of Habit
Habit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Noom, Green Chef, Calibrate, Sakara Life and Feast & Fettle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of a digital platform for weight loss management and behavior change
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| domain | founded_year | HQ Location |
Organic meal kits are delivered through subscription service.
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| domain | founded_year | HQ Location |
An online personalized weight loss program is offered by Calibrate.
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| domain | founded_year | HQ Location |
Plant-based ready-to-eat meals are delivered online by Sakara Life.
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| domain | founded_year | HQ Location |
Chef-prepared meals are ordered online and delivered weekly.
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| domain | founded_year | HQ Location |
Provider of organic meal delivery services
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Habit
Frequently Asked Questions about Habit
When was Habit founded?
Habit was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is Habit located?
Habit is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Is Habit a funded company?
Habit is a funded company, having raised a total of $32M across 1 funding round to date. The company's 1st funding round was a Series A of $32M, raised on Oct 26, 2016.
What does Habit do?
Habit is engaged in providing personalized nutrition plans and lifestyle recommendations to promote healthy eating habits. Services are tailored to individual and family needs, covering areas such as biology-based test results, digital meal plans, recipes, and community support. The company operates in the health and wellness sector, emphasizing comprehensive approaches to wellness and weight management through digital tools and educational content.
What products or services does Habit offer?
Habit offers Personalized Nutrition Plans and Lifestyle Recommendations.
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