About Habit
Habit is a Healthcare company based in Emeryville (United States) founded in 2015, and was acquired by Viome in February 2019. Personalized nutrition is delivered via DNA testing and meal services. It operates on a Subscription Services model in Healthcare and Consumer sectors. Habit has raised $32 million across 1 funding round from investors including Viome and Campbells. Habit offers products and services including Personalized Nutrition Plans and Lifestyle Recommendations. Its focus areas include Health & Wellness, Nutrition and Personalized Nutrition. Its legal entity is Habit LLC. Its competitors include Noom, Green Chef and Calibrate; 3 of its 3 listed competitors have raised funding.
Company details
Habit is engaged in providing personalized nutrition plans and lifestyle recommendations to promote healthy eating habits. Services are tailored to individual and family needs, covering areas such as biology-based test results, digital meal plans, recipes, and community support. The company operates in the health and wellness sector, emphasizing comprehensive approaches to wellness and weight management through digital tools and educational content.
Products & Services of Habit
Habit offers a comprehensive portfolio of products and services, including Personalized Nutrition Plans and Lifestyle Recommendations.
Personalized nutrition plans are offered for healthy eating habits.
Lifestyle recommendations are provided to support overall family wellness.
Funding Insights of Habit
Habit has successfully raised a total of $32M through 1 strategic funding round. The most recent funding activity was a Series A round of $32 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32M
- Total Rounds 1
- Last Round Series A — $32M
- First Round $32M
(Oct 2016)
- Investors Count 1
All 1 funding rounds of Habit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $32M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Habit
Habit has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Viome and Campbells.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food and beverage company | 1869 | campbells.com | Camden, United States | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | viome.com | Los Alamos, United States |
Investor details for Habit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Habit
3 dated milestones of Habit across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Habit is founded.
- Funding First funding round of $32.0M.
- Exit Acquired by Viome.
Competitors of Habit
Habit has 3 listed competitors in our database, 3 of them funded. They include Noom, Green Chef and Calibrate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| noom.com | 2008 | New York, United States | $623.85M | 793 | Provider of a digital platform for weight loss management and behavior change | |
| greenchef.com | 2014 | Boulder, United States | $15.5M | Organic meal kits are delivered through subscription service. | ||
| joincalibrate.com | 2019 | New York, United States | $127.6M | An online personalized weight loss program is offered by Calibrate. |
Detailed competitors of Habit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Habit
The website of Habit (habit.com) receives about 2.9K visits a month and ranks #4,334,131 among all websites worldwide, #9,671 in Nutrition Diets and Fitness.
- Monthly visits2.9K
▼ 35.3% vs previous month
- Unique visitors2.2K
per month
- Global rank#4,334,131
among all websites
- Category rank#9,671
Health · Nutrition Diets and Fitness
- Bounce rate71%
- Pages per visit1.4
- Average visit19 sec
- DevicesDesktop 28% · Mobile 72%
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Habit (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Related news about Habit
Complete news archive for Habit
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Frequently Asked Questions about Habit
Habit was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Habit is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Habit is a funded company, having raised a total of $32M across 1 funding round to date. The company's 1st funding round was a Series A of $32M, raised on Oct 2016.
Habit is engaged in providing personalized nutrition plans and lifestyle recommendations to promote healthy eating habits. Services are tailored to individual and family needs, covering areas such as biology-based test results, digital meal plans, recipes, and community support. The company operates in the health and wellness sector, emphasizing comprehensive approaches to wellness and weight management through digital tools and educational content.
Habit's top competitors include Calibrate, Noom and Green Chef.
Habit offers Personalized Nutrition Plans and Lifestyle Recommendations.
Habit operates through Habit Llc.
Yes. Habit was acquired by Viome in February 2019.