About Habito
Habito is a Financial Services company based in London (United Kingdom) founded in 2015, and was acquired by Monzo in December 2025. Online mortgage broker digitizing application processes for borrowers. Habito has raised $92.08 million across 8 funding rounds from investors including Monzo, Atomico and Ribbit Capital. The company has 135 employees. Habito was last valued at $24.04 million in December 2016. Its website habito.com draws about 149 thousand monthly visits. Habito offers products and services including Mortgage Advice Service, Legal Work Service, and Protection Service. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its legal entity is HEY HABITO LTD. Its competitors include Islamic Finance Guru, RateSwitch and Alexander Hall; 2 of its 3 listed competitors have raised funding.
Company details
Habito was established in 2015 in London, United Kingdom, as an online mortgage broker in the fintech sector. The platform is utilized to access and analyze over 11,000 mortgage products from 70 lenders in real time. Borrowers are assisted in selecting suitable deals, while the application process is managed end-to-end. Compensation is received from lenders for processed applications, with future operations aimed at enabling real-time approvals.
- Headquarters London, United Kingdom
- Employees 135
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website habito.com
- Social LinkedIn X Facebook Instagram
- Acquired by Monzo (Dec 2025)
- Legal Name Hey Habito Ltd
- Date of Incorporation 12 Jan, 2015
- Jurisdiction READING, BERKSHIRE
Products & Services of Habito
Habito offers a comprehensive portfolio of products and services, including Mortgage Advice Service, Legal Work Service, and Protection Service.
Provides unbiased guidance for mortgage applications
Assists with legal aspects of home buying and mortgages
Offers protection options for mortgage holders
Funding Insights of Habito
Habito has successfully raised a total of $92.08M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $92.08M
- Total Rounds 8
- First Round $2.19M
(Apr 2016)
- Investors Count 13
All 8 funding rounds of Habito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | Series D | – | Volution | ||
| Sep 2022 | $5.7M | Series D | – | Augmentum Fintech, SBI Investment | – |
| Feb 2021 | Debt – Conventional | – | – | ||
| Aug 2020 | $45.78M | Series C | – | Augmentum Fintech, Mojo.capital | |
| Aug 2019 | $6.06M | Series B | – | Augmentum Fintech | – |
| Sep 2017 | $23.95M | Series B | – | Atomico | |
| Dec 2016 | $8.4M | Series A | $24.04M | Ribbit Capital | |
| Apr 2016 | $2.19M | Seed | – | Mosaic Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2016 | $24.04M | •••••••• |
Last known valuation $24.04M (Dec 2016). 14 investors in total: 11 institutional and 3 angel.
Investors in Habito
Habito has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Monzo, Atomico and Ribbit Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in fintech startups | 2009 | augmentum.vc | London, United Kingdom | |
Volution is engaged in funding Fintech and SaaS scale-ups. | volution.vc | London, United Kingdom | ||
Venture debt financing is provided to private companies in Europe. | bootstrap-europe.com | Zurich, Switzerland | ||
Venture capital funds are managed to support unlisted companies' growth. | sbinvestment.co.jp | Minato City, Japan | ||
Private equity investments are directed toward European IT startups. | mojo.capital | Luxembourg, Luxembourg | ||
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Early-stage investments in European sectors are managed by Mosaic Ventures. | mosaicventures.com | London, United Kingdom | ||
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
| buildcapital.com.au |
Investor details for Habito
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Habito
38 people are tracked at Habito (10 in leadership, 28 in team); the tracked headcount is 135.
| Name | Role | Group |
|---|---|---|
Neil M. | VP Of Engineering | Leadership |
Tuki Sande | Head Of Plus | Leadership |
Ying Tan | CEO | Leadership |
Tessa Hillier | VP Of Finance | Leadership |
Ellie Collins | VP People | Leadership |
Cheryl-Ann Bushell-Chapman | Head Of Compliance | Leadership |
Will Rhind | VP Of Advice & Growth | Leadership |
Penny Desborough | VP Customer, Compliance & Culture | Leadership |
Tuki Isiguzo | Head Of Plus | Leadership |
Mei Ramilo | Executive Assistant To Chief Executive Officer | Leadership |
Richard O'Reilly | Mortgage Expert | Team |
Peter Trško | Senior Software Developer | Team |
Katie Pisanu | Protection Advice Manager | Team |
Matthew Willis CeMAP CRER | Financial Crime Investigator | Team |
Liam Goodacre | Senior Software Engineer & Crew Lead | Team |
Richard Fernandes | Mortgage Advice Manager | Team |
Rosie Fish | Mortgage Advice Manager | Team |
Darren D’Costa | Mortgage Expert | Team |
Ahmet Basman | Senior Mortgage Expert Buy-to-let | Team |
Antra Ektermane | Senior Mortgage Expert | Team |
18 more people are available in the full profile.
Complete people profiles for Habito
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Habito
5 dated milestones of Habito across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Habito is founded.
- Funding First funding round of $2.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series D,.
- Exit Acquired by Monzo.
Competitors of Habito
Habito has 3 listed competitors in our database, 2 of them funded. They include Islamic Finance Guru, RateSwitch and Alexander Hall.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| islamicfinanceguru.com | 2014 | London, United Kingdom | $4.13M | 12 | Shariah-compliant will management and halal investment guidance are offered. | |
| rateswitch.uk | 2016 | Cardiff, United Kingdom | $261,865 | 2 | Mortgage rate-switching platform | |
| alexanderhall.co.uk | 1999 | London, United Kingdom | 76 | Offers mortgage brokerage for residential, buy-to-let, and remortgaging needs in the UK. |
Detailed competitors of Habito
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Habito
The website of Habito (habito.com) receives about 148.8K visits a month and ranks #334,875 among all websites worldwide, #4,344 in Financial Planning and Management.
- Monthly visits148.8K
▲ 48.5% vs previous month
- Unique visitors41.4K
per month
- Global rank#334,875
among all websites
- Category rank#4,344
Finance · Financial Planning and Management
- Bounce rate50%
- Pages per visit3.6
- Average visit2 min 03 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Habito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mojomortgages.com | 100% | 311.7K | #118,218 | View details | |
| moneysavingexpert.com | 99% | 20.7M | #3,243 | View details | |
| better.co.uk | 94% | 44.4K | #510,393 | View details | |
| tembomoney.com | 92% | 575.8K | #90,155 | View details | |
unbiased.co.uk | unbiased.co.uk | 86% | #104,742 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Habito
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
2 companies that operate in the same segment as Habito (Alternative Lending) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M |
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Related news about Habito
Complete news archive for Habito
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Frequently Asked Questions about Habito
Habito was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Habito is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Habito is a funded company, having raised a total of $92.08M across 8 funding rounds to date. The company's 1st funding round was a Seed of $2.19M, raised on Apr 2016.
Habito has 135 employees.
Habito was established in 2015 in London, United Kingdom, as an online mortgage broker in the fintech sector. The platform is utilized to access and analyze over 11,000 mortgage products from 70 lenders in real time. Borrowers are assisted in selecting suitable deals, while the application process is managed end-to-end. Compensation is received from lenders for processed applications, with future operations aimed at enabling real-time approvals.
Habito's top competitors include Islamic Finance Guru, RateSwitch and Alexander Hall.
Habito offers Mortgage Advice Service, Legal Work Service, and Protection Service.
Habito has 14 investors. Key investors include Monzo, Atomico, Ribbit Capital, Augmentum Fintech, and Volution.
The valuation of Habito is $24.04M as of Dec 2016.
Habito operates through Hey Habito Ltd.
Yes. Habito was acquired by Monzo in December 2025.
The website of Habito receives about 149 thousand visits a month and ranks #334,875 among all websites worldwide.