About Hammer
Hammer is a Consumer company based in Panipat (India) founded in 2018 by Rohit Nandwani. Wearable technology and audio products are manufactured by Hammer. It operates on a Direct-to-Consumer (D2C) model in Consumer and Retail sectors. Hammer has raised $268.65 thousand across 2 funding rounds from investors including Aman Gupta. Its website hammeronline.in draws about 312 thousand monthly visits. Its Indian entity Hammer Lifestyle Private Limited reported revenue of ₹38.84 Cr. Hammer offers products and services including Smartwatch, True Wireless Earbuds, Headphones, and Electric Toothbrush. Its focus areas include Technology, Consumer Electronics, Wearable Devices and Audio Equipment. Its competitors include boAt, Qubo and Portronics; 1 of its 3 listed competitors has raised funding.
Company details
Hammer is involved in the sale of consumer electronics such as smartwatches, wireless earbuds, and headphones. Personal care products like electric toothbrushes are also offered. The company operates in the technology and lifestyle sectors, providing solutions for fitness tracking, audio entertainment, and personal hygiene through a direct-to-consumer model.
- Headquarters Panipat, India
- Founders Rohit Nandwani
- SectorsConsumerRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Phone•••• ••••
- Website hammeronline.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Hammer Lifestyle Pvt Ltd
- Date of Incorporation 19 Feb, 2020
- Jurisdiction Panipat, Haryana, India
- Annual Revenue₹38.84 Cr
FY 2025 · +3% YoY
- Net Profit₹53.6 Lakh
FY 2025 · 1% margin
- EBITDA₹1.89 Cr
FY 2025 · 5% margin
- Total Equity Funding$268.65K (USD)
in 2 rounds
- Latest Funding Round$134.33K (USD), Angel Round
Jan 2022
Associated legal entities of Hammer
Hammer operates through Hammer Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Hammer Lifestyle Private Limited CIN U32304HR2020PTC085491 | Active | 19 Feb 2020 | Panipat, Haryana | ₹38.8 Cr | 24 | 2 | View details |
Products & Services of Hammer
Hammer offers a comprehensive portfolio of products and services, including Smartwatch, True Wireless Earbuds, Headphones, and Electric Toothbrush.
Bluetooth calling smartwatches are offered for fitness tracking.
Wireless earbuds are provided with noise cancellation features.
Headphones are designed for wired and wireless use.
Electric toothbrushes are built for deep cleaning efficiency.
Apps and channels of Hammer
its YouTube channel Hammer Lifestyle has 17.3K subscribers and 30 videos.
Videos from Hammer
The most watched videos on Hammer's YouTube channel, Hammer Lifestyle (17.3K subscribers). Click a video to play it here.
More on Hammer Lifestyle.
Funding Insights of Hammer
Hammer has successfully raised a total of $268.65K across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $134.33 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $268,654
- Total Rounds 2
- Last Round Angel Round — $134,327
- First Round $134,327
(Jan 2022)
- Investors Count 1
All 2 funding rounds of Hammer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $134,327 | Angel Round | – | Aman Gupta | – |
| Jan 2022 | $134,327 | Angel Round | – | – | – |
1 investors in total: 0 institutional and 1 angel.
Investors in Hammer
Hammer has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Aman Gupta.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | unknown_97b78783413d442d8 |
Investor details for Hammer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Hammer Lifestyle Private Limited (Hammer)
Hammer Lifestyle Private Limited is the primary company behind Hammer. The board of Hammer Lifestyle Private Limited currently have 2 directors; the longest-serving is Vikas Aggarwal, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vikas Aggarwal DIN 08705000 | Director | 19 Feb 2020 | 6 yrs 8 mo | Hammer Lifestyle Private Limited |
| Rohit Nandwani DIN 06802533 | Director | 19 Feb 2020 | 6 yrs 8 mo | Hammer Lifestyle Private Limited |
People of Hammer
12 people are tracked at Hammer (2 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Sonu | Stock & Packing Head | Leadership |
Ramesh | Packing Boy | Team |
Ranveer | Packing Boy | Team |
Pratham | E-Comm. Executive | Team |
Zaheer | Stock Incharge | Team |
Gazal Goyal | C.S Executive | Team |
Monu | Packing Boy | Team |
Sunny Kumar | Return Executive | Team |
Muskan | Digital Marketing Executive | Team |
Jahnvi Puri | Human Resources Executive | Team |
Jalaj Sharma | Website Associate | Team |
Complete people profiles for Hammer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Hammer
Figures of Hammer Lifestyle Private Limited, the primary company behind Hammer, for FY 2025. Revenue was ₹38.84 Cr (+3% year on year). Net profit was ₹53.6 Lakh (1% margin). EBITDA was ₹1.89 Cr (5% margin). Revenue has grown at a compounded annual rate of +128% over three years.
- ₹38.84 CrRevenue · FY 2025 · +3% YoY
- ₹53.6 LakhNet profit · 1% margin
- ₹1.89 CrEBITDA · 5% margin
- ₹1.79 CrPaid-up capital
- 24Employees (provident fund records)
- +128%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Hammer Lifestyle Private Limited are on its company page.
Detailed financial statements for Hammer
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Hammer
2 dated milestones of Hammer across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Hammer is founded.
- Funding First funding round of $134K.
Competitors of Hammer
Hammer has 3 listed competitors in our database, 1 of them funded. They include boAt, Qubo and Portronics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| quboworld.com | 2018 | Delhi, India | 165 | Online platform offering a wide range of consumer electronics | ||
| portronics.com | 2008 | Delhi, India | 128 | Sells electronic gadgets and accessories through online retail platforms. |
Detailed competitors of Hammer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Hammer
The website of Hammer (hammeronline.in) receives about 312.5K visits a month and ranks #168,547 among all websites worldwide, #1,490 in Consumer Electronics.
- Monthly visits312.5K
▲ 10.2% vs previous month
- Unique visitors138.8K
per month
- Global rank#168,547
among all websites
- Category rank#1,490
Computers Electronics and Technology · Consumer Electronics
- Bounce rate26%
- Pages per visit2.4
- Average visit1 min 05 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Hammer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blaupunktaudio.in | blaupunktaudio.in | 100% | #225,243 | – | |
| theaudiostore.in | 99% | #131,357 | View details | ||
shop.myxplora.com | shop.myxplora.com | 94% | #1,791,890 | – | |
istarmax.com | istarmax.com | 94% | #1,195,442 | – | |
banjaraelectronics.com | banjaraelectronics.com | 93% | #142,597 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hammer
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Hammer
Complete news archive for Hammer
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Frequently Asked Questions about Hammer
Hammer was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Hammer is headquartered in Panipat, India. It is registered at Panipat, Haryana, India.
Hammer is a funded company, having raised a total of $268.65K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $134.33K, raised on Jan 2022.
The primary company behind Hammer, Hammer Lifestyle Private Limited, reported revenue of ₹38.84 Cr for FY 2025, up 3% year on year.
Hammer is involved in the sale of consumer electronics such as smartwatches, wireless earbuds, and headphones. Personal care products like electric toothbrushes are also offered. The company operates in the technology and lifestyle sectors, providing solutions for fitness tracking, audio entertainment, and personal hygiene through a direct-to-consumer model.
Hammer's top competitors include boAt, Qubo and Portronics.
Hammer offers Smartwatch, True Wireless Earbuds, Headphones, and Electric Toothbrush.
Hammer has 1 investor. Key investors include Aman Gupta.
Hammer operates through Hammer Lifestyle Private Limited.
The legal entities of Hammer currently have 2 directors, including Vikas Aggarwal, Rohit Nandwani.
The website of Hammer receives about 312 thousand visits a month and ranks #168,547 among all websites worldwide.