About Happy Viking
Happy Viking is a company based in New York (United States) founded in 2020 by Neel Premkumar. Happy Viking has raised $2 million across 1 funding round from investors including Serena Williams, Kevin Durant and 35V. Happy Viking offers products and services including Plant Protein & Superfoods and Single-Serve Sachets. Happy Viking operates in a competitive market with competitors including NotCo, Stonewall Kitchen, Farmer's Fridge, Bolthouse Farms and Haldiram, among others.
- Headquarter New York, United States
- Founders Neel Premkumar
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website drinkhappyviking.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Aug 2022
- Investors35V
& 13 more
Products & Services of Happy Viking
Happy Viking offers a comprehensive portfolio of products and services, including Plant Protein & Superfoods and Single-Serve Sachets.
Provides 20g plant protein and 60 superfoods for health and energy support.
Offers portable protein packs with superfoods for on-the-go nutrition.
Funding Insights of Happy Viking
Happy Viking has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Aug 2022)
- Investors Count 14
All 1 funding rounds of Happy Viking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $2M | Seed | – | Serena Williams, Kevin Durant |
14 investors in total: 4 institutional and 10 angel.
Investors in Happy Viking
Happy Viking has secured backing from 14 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Serena Williams, Kevin Durant and 35V.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Parallel is engaged in wellness content creation and investment. | – | parallel.la | - | |
A family office for investments and media initiatives is managed. | – | 35v.tv | - | |
- | – | matesbrands.com | - | |
Helps entrepreneurs innovate, build value, and form partnerships in various sectors. | 2019 | tr.ventures | New York, United States | |
SW Serena Williams | - | – | unknown_e380af1813604fe29 | - |
KD Kevin Durant | NBA star, investor via Thirty Five Ventures, active in Indian startups | – | unknown_43bef36321274c33a | - |
VW Venus Williams | Tennis legend, entrepreneur, and angel investor in health and tech startups. | – | unknown_65fafa8f58d24b599 | - |
MW Michelle Wie West | - | – | unknown_64d11352197e4046b | - |
MR Megan Rapinoe | - | – | unknown_5ad36df7e26f48dcb | - |
RA Robin Arzón | - | – | unknown_d1a50e06be7b46e0b | - |
Investor details for Happy Viking
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Happy Viking
2 people are tracked at Happy Viking (2 in leadership).
| Name | Role | Group |
|---|---|---|
Neel Premkumar | Co-Founder | Leadership |
Venus Williams | Founder | Leadership |
Complete people profiles for Happy Viking
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Happy Viking
2 dated milestones of Happy Viking across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Happy Viking is founded.
- Funding First funding round of $2.0M.
Competitors of Happy Viking
Happy Viking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NotCo, Stonewall Kitchen, Farmer's Fridge, Bolthouse Farms and Haldiram, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| notco.com | 2016 | Santiago, Chile | $466.39M | – | AI-powered technology is developed for food product innovation and development. | |
| stonewallkitchen.com | 1991 | Stonewall, United States | – | 495 | Gourmet food and kitchen accessories | |
| farmersfridge.com | 2013 | Chicago, United States | $82.62M | 212 | Automated vending machines for fresh meals and snacks are operated. | |
| bolthouse.com | 1915 | Bakersfield, United States | – | 2,311 | Internet first brand offering multi-category organic grocery products | |
| haldiram.com | 1937 | Delhi, India | – | 10,302 | Vegetarian snacks, sweets, beverages, and ready-to-eat meals are offered online. | |
| pillsbury.com | 1869 | Englewood, United States | – | – | Pillsbury is recognized for producing a variety of baked goods and recipe solutions. | |
| farmerbros.com | 1912 | Missoula, United States | – | 1,075 | Private label coffee is roasted, ground, and supplied to businesses. | |
| organicindia.com | 1997 | Delhi, India | – | 342 | Organic tea and herbal supplements are produced and marketed globally. | |
| oceanshalo.com | 2011 | San Francisco, United States | $26.5M | 18 | Seaweed-based chips and snacks are produced sustainably by Ocean’s Halo. | |
| equii.com | 2021 | San Francisco, United States | $8.02M | 4 | Brand of protein bread |
Detailed competitors of Happy Viking
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Happy Viking
The website of Happy Viking (drinkhappyviking.com) receives about 20.2K visits a month.
- Monthly visits20.2K
▲ 47.8% vs previous month
Websites whose visitors overlap most with Happy Viking. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ilikechike.com | ilikechike.com | 100% | – | #315,978 | – |
affjumbo.com | affjumbo.com | 65% | – | #5,100,407 | – |
truheightvitamins.com | truheightvitamins.com | 65% | – | #251,263 | – |
happyviking.net | happyviking.net | 34% | – | #3,125,528 | – |
Latest news on Happy Viking
Complete news archive for Happy Viking
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Happy Viking
10 companies that operate in the same segment as Happy Viking (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Happy Viking
Happy Viking was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Happy Viking is headquartered in New York, United States. It is registered at New York, New York, United States.
Happy Viking is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Aug 2022.
Happy Viking was established in 2020 in New York, United States, as an internet-first brand within the nutrition sector. Plant-based superfoods and nutritional food items are developed and distributed primarily through online channels. Operations focus on direct-to-consumer sales via the domain drinkhappyviking.com. The company is led by co-founder Neel Premkumar, with activities centered in the United States market.
Happy Viking's top competitors include NotCo, Farmer's Fridge and Stonewall Kitchen.
Happy Viking offers Plant Protein & Superfoods and Single-Serve Sachets.
Happy Viking has 14 investors. Key investors include Serena Williams, Kevin Durant, 35V, Venus Williams, and Michelle Wie West.