About Heartland
Heartland is a Financial Services company based in Oklahoma City (United States) founded in 1997 by Bob Carr, and was acquired by Acrisure in May 2025. Payment processing solutions are offered to businesses nationwide. Heartland has raised $400 thousand across 1 funding round from investors including Acrisure. Its website heartland.us draws about 2.3 million monthly visits. Its focus areas include FinTech, Payments, Business Payments and Diversified. Its competitors include Square, Flutterwave and Modern Treasury; 3 of its 3 listed competitors have raised funding.
Company details
Heartland was founded in 1997 in Oklahoma City, United States, and operates in the financial services sector. Diversified solutions are provided for payment processing, including online transactions, credit card acceptance, surcharge management, billing, and invoicing. Additional services encompass point-of-sale systems, mobile commerce, e-commerce integration, marketing tools, and payroll management. These offerings are extended to businesses and educational institutions across the country.
- Headquarters Oklahoma City, United States
- Founders Bob Carr
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Phone•••• ••••
- Website heartland.us
- Social LinkedIn X Facebook
- Acquired by Acrisure (May 2025)
Funding Insights of Heartland
Heartland has successfully raised a total of $400K through 1 strategic funding round. The most recent funding activity was a Seed round of $400 thousand completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $400,000
- Total Rounds 1
- Last Round Seed — $400,000
- First Round $400,000
(Nov 2018)
All 1 funding rounds of Heartland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $400,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Heartland
Heartland has secured backing from 1 investor. Prominent investors backing the company include Acrisure.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance and business solutions are provided to individuals and enterprises. | 2005 | acrisure.com | Grand Rapids, United States |
Investor details for Heartland
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Heartland
698 people are tracked at Heartland (286 in leadership, 12 in board & advisors, 400 in team).
| Name | Role | Group |
|---|---|---|
Bob Carr | Founder | Leadership |
Ryan Loy | SEVP & Global Chief Information Officer | Leadership |
Reynaldo Mijares | Director, IT Service & Incident Management | Leadership |
Jaromír Friml | Senior Director Information Technology | Leadership |
Joel Chang | Director Of IT Technology | Leadership |
Gaylon Jowers | Senior EVP & President, TSYS Issuer Solutions | Leadership |
Karen Matterson | SVP, Chief People Officer | Leadership |
Nadine McCrory | Senior Human Resources Business Partner | Leadership |
Russell Everett | Director, International Developer Experience | Leadership |
Katie Studnicka | Consultant, Partner Account Manager | Leadership |
Bala Rajagopal | Director Of Salesforce Engineering & Architecture | Leadership |
Joanna Morgan | Head Of European Merchant Compliance | Leadership |
Randeep Valappil | Senior Director-tsys Issuing Core, Site Reliability Eng., Enterprise Common Services | Leadership |
Jan Hoffman | Senior Director, WW Ops Change Mgmt | Leadership |
Jade McCarthy | Head Of Client Services - Oceania | Leadership |
Petr Zídek | Procurement And Vendor Management Director | Leadership |
Brent Barg | Vice President Global Payments | Leadership |
Yamini Krishnan | Director Application Development | Leadership |
Donna Burns | Vp, Senior Client Executive Strategist | Leadership |
Joann S. | Sr. Director, Product & Sales Enablement | Leadership |
678 more people are available in the full profile.
Complete people profiles for Heartland
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Heartland
3 dated milestones of Heartland across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Heartland is founded.
- Funding First funding round of $400K.
- Exit Acquired by Acrisure.
Competitors of Heartland
Heartland has 3 listed competitors in our database, 3 of them funded. They include Square, Flutterwave and Modern Treasury.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| squareup.com | 2009 | San Francisco, United States | $519.75M | 11,372 | POS solutions are provided for retail businesses. | |
| flutterwave.com | 2016 | San Francisco, United States | $489.41M | Provider of payment processing solutions for businesses | ||
| moderntreasury.com | 2018 | San Francisco, United States | $183.15M | 77 | Payment processing and treasury management solutions are offered to businesses. |
Detailed competitors of Heartland
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Heartland
The website of Heartland (heartland.us) receives about 2.3M visits a month and ranks #20,401 among all websites worldwide, #1,307 in Financial Planning and Management.
- Monthly visits2.3M
- Unique visitors1.3M
per month
- Global rank#20,401
among all websites
- Category rank#1,307
Finance · Financial Planning and Management
- Bounce rate36%
- Pages per visit4.7
- Average visit4 min 50 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Heartland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
heartlandpayroll.com | heartlandpayroll.com | 100% | #156,125 | – | |
| adp.com | 77% | 99.2M | #460 | View details | |
| nmi.com | 76% | 424K | #90,112 | View details | |
toppaymentprocessing.com | toppaymentprocessing.com | 74% | #472,824 | – | |
| easypaydirect.com | 74% | 53K | #640,916 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Heartland
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Payments & Remittance Platforms
3 companies that operate in the same segment as Heartland (Payments & Remittance Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | 16,622 | ||
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 |
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Related news about Heartland
Complete news archive for Heartland
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Heartland
Heartland was founded in 1997 and raised its 1st funding round 21 years after it was founded.
Heartland is headquartered in Oklahoma City, United States. It is registered at Oklahoma City, Oklahoma, United States.
Heartland is a funded company, having raised a total of $400K across 1 funding round to date. The company's 1st funding round was a Seed of $400K, raised on Nov 2018.
Annual revenue of Heartland is $2.68B as on Dec 31, 2015.
Heartland was founded in 1997 in Oklahoma City, United States, and operates in the financial services sector. Diversified solutions are provided for payment processing, including online transactions, credit card acceptance, surcharge management, billing, and invoicing. Additional services encompass point-of-sale systems, mobile commerce, e-commerce integration, marketing tools, and payroll management. These offerings are extended to businesses and educational institutions across the country.
Heartland's top competitors include Flutterwave, Square and Modern Treasury.
Heartland has 1 investor. Key investors include Acrisure.
Yes. Heartland was acquired by Acrisure in May 2025.
The website of Heartland receives about 2.3 million visits a month and ranks #20,401 among all websites worldwide.