Heidi

Neuchatel, Switzerland Founded: 2004 • Age: 22 yrs
Internet first brand of casual and formal apparel wear for men and women

About Heidi

Heidi is a company based in Neuchatel (Switzerland) founded in 2004 by Willy Fantin.. Heidi has raised $7.09 million across 1 funding round from investors including Mercia and Active Partners. Heidi operates in a competitive market with competitors including GetYourGuide, Diviac, Skioo, Snow Republic and Hyll, among others.

  • Headquarter Neuchatel, Switzerland
  • Founders Willy Fantin
  • Sectors
    Travel & Hospitality
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Travel & Hospitality → Hospitality & Travel Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.09 M (USD)

    in 1 rounds

  • Latest Funding Round
    $7.09 M (USD), Series A

    Jun 27, 2024

  • Investors
    Mercia

    & 1 more

  • Employee Count
    Employee Count
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People of Heidi
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Barry Lynch
IT Manager
People
Rachel Rogers
Finance Manager
People
Kerry Lale
Head Of People
People
Sarah Cramer
Brand Marketing Director

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Funding Insights of Heidi

Heidi has successfully raised a total of $7.09M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.09 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $7.1M
  • First Round

    (27 Jun 2024)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2024 Amount Series A - Heidi Valuation Mercia , Active Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Heidi

Heidi has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Mercia and Active Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Active Partners is engaged in consumer-focused brand investments.
Founded Year Domain Location
Investment management services are provided by Mercia to various clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Heidi

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Heidi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Heidi Comparisons

Employees
+
Add Comparison
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Competitors of Heidi

Heidi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GetYourGuide, Diviac, Skioo, Snow Republic and Hyll, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Outdoor tours and activities are booked via an app-based platform.
domain founded_year HQ Location
Online booking platform for scuba diving packages
domain founded_year HQ Location
Ski-lift passes are booked online for Swiss and Norwegian resorts.
domain founded_year HQ Location
Operates a digital platform for booking ski packages.
domain founded_year HQ Location
App-based skiing gear rental platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Heidi

Frequently Asked Questions about Heidi

When was Heidi founded?

Heidi was founded in 2004 and raised its 1st funding round 20 years after it was founded.

Where is Heidi located?

Heidi is headquartered in Neuchatel, Switzerland.

Who is the current CEO of Heidi?

Severine Meier is the current CEO of Heidi.

Is Heidi a funded company?

Heidi is a funded company, having raised a total of $7.09M across 1 funding round to date. The company's 1st funding round was a Series A of $7.09M, raised on Jun 27, 2024.

What does Heidi do?

Heidi was founded in 2004 in Neuchatel, Switzerland, as an apparel brand focused on casual and formal wear. Products such as t-shirts, pullovers, sweaters, jackets, shirts, and accessories are provided for men, women, and kids. Operations include sales through the companys website, physical stores, and third-party retailers, establishing a presence in the fashion sector.

Who are the top competitors of Heidi?

Heidi's top competitors include GetYourGuide, Skioo and Diviac.

Who are Heidi's investors?

Heidi has 2 investors. Key investors include Mercia, and Active Partners.

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