About Heidi
Heidi is a Travel & Hospitality company based in Neuchatel (Switzerland) founded in 2004 by Willy Fantin. Internet first brand of casual and formal apparel wear for men and women. Heidi has raised $7.09 million across 1 funding round from investors including Mercia and Active Partners. Its chief executive, as recorded, is Severine Meier. Its website heidi.com draws about 748 thousand monthly visits. Its focus areas include Consumer, Online Travel, Tours & Activities and Online Agency. Its competitors include Diviac, Skioo and Snow Republic; 1 of its 3 listed competitors has raised funding.
Company details
Heidi was founded in 2004 in Neuchatel, Switzerland, as an apparel brand focused on casual and formal wear. Products such as t-shirts, pullovers, sweaters, jackets, shirts, and accessories are provided for men, women, and kids. Operations include sales through the companys website, physical stores, and third-party retailers, establishing a presence in the fashion sector.
- Total Equity Funding$7.09M (USD)
in 1 rounds
- Latest Funding Round$7.09M (USD), Series A
Jun 2024
- InvestorsMercia
& 1 more
Funding Insights of Heidi
Heidi has successfully raised a total of $7.09M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.09 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.09M
- Total Rounds 1
- Last Round Series A — $7.09M
- First Round $7.09M
(Jun 2024)
- Investors Count 2
All 1 funding rounds of Heidi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $7.09M | Series A | – | Mercia, Active Partners | – |
2 investors in total: 2 institutional.
Investors in Heidi
Heidi has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Mercia and Active Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | active.partners | London, United Kingdom | ||
Investment management services are provided by Mercia to various clients. | 1982 | mercia.co.uk |
Investor details for Heidi
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People of Heidi
9 people are tracked at Heidi (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Willy Fantin | Founder & CMO | Leadership |
Severine Meier | CEO | Leadership |
Kerry Lale | Head Of People | Leadership |
Sarah Cramer | Brand Marketing Director | Leadership |
Luke Watts | Talent Acquisition Lead | Team |
Barry Lynch | IT Manager | Team |
Rachel Rogers | Finance Manager | Team |
Rachel Follett | Public Relations Consultant | Team |
Harry Bedford | Full Stack Engineer | Team |
Complete people profiles for Heidi
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Timeline of Heidi
2 dated milestones of Heidi across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Heidi is founded.
- Funding First funding round of $7.1M.
Competitors of Heidi
Heidi has 3 listed competitors in our database, 1 of them funded. They include Diviac, Skioo and Snow Republic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| diviac.com | 2013 | Zurich, Switzerland | Online booking platform for scuba diving packages | |||
| skioo.com | 2012 | Lausanne, Switzerland | $7.66M | Ski-lift passes are booked online for Swiss and Norwegian resorts. | ||
| snow-republic.ch | 2011 | Saviese, Switzerland | Operates a digital platform for booking ski packages. |
Detailed competitors of Heidi
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Web traffic of Heidi
The website of Heidi (heidi.com) receives about 747.5K visits a month and ranks #78,940 among all websites worldwide, #3,923 in Fashion and Apparel.
- Monthly visits747.5K
▲ 49.5% vs previous month
- Unique visitors145.6K
per month
- Global rank#78,940
among all websites
- Category rank#3,923
Lifestyle · Fashion and Apparel
- Bounce rate32%
- Pages per visit5.8
- Average visit4 min 00 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Heidi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hellyhansen.com | 100% | 4M | #10,039 | View details | |
vinted.co.uk | vinted.co.uk | 86% | #792 | – | |
| crystalski.co.uk | 84% | #41,413 | View details | ||
houseoffraser.ie | houseoffraser.ie | 78% | #139,870 | – | |
| swatch.com | 76% | #12,448 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Heidi
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- 15 similar websites
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Related news about Heidi
Complete news archive for Heidi
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Frequently Asked Questions about Heidi
Heidi was founded in 2004 and raised its 1st funding round 20 years after it was founded.
Heidi is headquartered in Neuchatel, Switzerland.
Severine Meier is the CEO of Heidi, as recorded in our data.
Heidi is a funded company, having raised a total of $7.09M across 1 funding round to date. The company's 1st funding round was a Series A of $7.09M, raised on Jun 2024.
Heidi was founded in 2004 in Neuchatel, Switzerland, as an apparel brand focused on casual and formal wear. Products such as t-shirts, pullovers, sweaters, jackets, shirts, and accessories are provided for men, women, and kids. Operations include sales through the companys website, physical stores, and third-party retailers, establishing a presence in the fashion sector.
Heidi's top competitors include Skioo, Diviac and Snow Republic.
Heidi has 2 investors. Key investors include Mercia, and Active Partners.
The website of Heidi receives about 748 thousand visits a month and ranks #78,940 among all websites worldwide.