About Helly Hansen
Helly Hansen is a company based in Oslo (Norway) founded in 1877 was acquired by Kontoor Brands in February 2025. Helly Hansen has completed 1 acquisition, including Musto. Helly Hansen offers products and services including Sailing Jackets, Hiking Shoes, Ski Jackets, Rain Trousers, and Base Layers. Helly Hansen operates in a competitive market with competitors including PUMA, Stormberg, Amundsen Sports and Valhalla Sport, among others.
- Headquarter Oslo, Norway
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website hellyhansen.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Kontoor Brands (Feb 2025)
- Latest Funding Round$283.08K (USD), Grant
Jan 2019
- InvestorsCanadian Tire
& 5 more
- Investments & Acquisitions
- Acquired by
Products & Services of Helly Hansen
Helly Hansen offers a comprehensive portfolio of products and services, including Sailing Jackets, Hiking Shoes, Ski Jackets, Rain Trousers, and Base Layers.
Jackets designed for sailing and water activities
Shoes for outdoor hiking and trail conditions
Jackets for skiing and winter sports
Trousers providing protection against rain
Layers for thermal insulation in outdoor settings
Apps and channels of Helly Hansen
its YouTube channel Helly Hansen has 1.65K subscribers and 30 videos.
Videos from Helly Hansen
The most watched videos on Helly Hansen's YouTube channel, Helly Hansen (1.65K subscribers). Click a video to play it here.
More on Helly Hansen.
Funding Insights of Helly Hansen
- Total Rounds 1
- Last Round Grant — $283,079
- First Round $283,079
(Jan 2019)
- Investors Count 1
All 1 funding rounds of Helly Hansen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $283,079 | Grant | – | – |
6 investors in total: 6 institutional.
Investors in Helly Hansen
Helly Hansen has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Canadian Tire, Kontoor Brands and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Altor is engaged in private equity investments across multiple sectors. | – | altor.com | Stockholm, Sweden | |
Private equity, real estate, and credit investments are managed globally. | – | investcorp.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Multi-category consumer products are retailed across various sectors. | 1922 | canadiantire.ca | Toronto, Canada | |
Pension funds focused on multiple sectors | 1990 | otpp.com | Toronto, Canada | |
Brand of casual apparel brand for men | 2006 | kontoorbrands.com | Greensboro, United States |
Investor details for Helly Hansen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
- Co-investor network
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People of Helly Hansen
148 people are tracked at Helly Hansen (34 in leadership, 114 in team).
| Name | Role | Group |
|---|---|---|
Camilla Bjornstad | CEO | Leadership |
Rama R. | Sr. Director Global Commerce | Leadership |
Rebecca Sjölander | Marketing Production Director | Leadership |
Thomas Kvamme | VP Global IT | Leadership |
Yngve Hummelsund | Data & Analytics Director | Leadership |
Cam Mahoney | Chief Sales Officer | Leadership |
Kathryn Holt McClenahan | NA Senior Director Of Ecommerce | Leadership |
Gabriella Rajna | Regional Sales Director Central & Eastern Europe | Leadership |
Michael Uhl | General Manager Germany, Austria & Switzerland // VP Brand Partnerships | Leadership |
Øyvind Vedvik | Vice President Ski, Sailing & R&d | Leadership |
Marion Thomas | Chief Of Staff | Leadership |
Eli Molteberg Ensrud | Chief Planning Officer | Leadership |
Tirill Klaveness Sund | Head Of Planning | Leadership |
Brady Barry | Senior Director Of Marketing - North America | Leadership |
Kristoffer Ulriksen | Vice President, Lifestyle And Collaborations | Leadership |
Nc N. | Chief Technology Officer | Leadership |
Deborah Beggan | VP Of U.s. Sales, Helly Hansen | Leadership |
Lauren Nelson | Director, Digital Strategy And Operations | Leadership |
Victoria W | Online Channel Marketing Manager - Digital Partner Commerce | Leadership |
Joumana Lovstad | Chief Marketing Officer | Leadership |
128 more people are available in the full profile.
Complete people profiles for Helly Hansen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Helly Hansen
Helly Hansen has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Musto.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Technical outdoor gear is provided for sailing and country sports. | musto.com | – | 1965 | Oct 2017 | •••• |
Complete acquisition details for Helly Hansen
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- Acquired stakes
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- Exports
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Timeline of Helly Hansen
8 dated milestones of Helly Hansen across 148 years, from founding to its latest funding, stage changes and deals.
- Founded Helly Hansen is founded.
- Exit Acquired by Investcorp.
- Exit Acquired by Altor Equity Partners.
- Exit Acquired by Ontario Teachers' Pension Plan.
- Acquisition Acquires Musto.
- Exit Acquired by Canadian Tire.
- Funding First funding round of $283K.
- Exit Acquired by Kontoor Brands.
Competitors of Helly Hansen
Helly Hansen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PUMA, Stormberg, Amundsen Sports and Valhalla Sport, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| puma.com | 1948 | Boston, United States | – | 21,164 | Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | |
| stormberg.com | 1998 | Kristiansand, Norway | – | – | Stormberg develops functional outdoor clothing and gear for family adventures at affordable prices. | |
| amundsensports.com | 2010 | Lysaker, Norway | – | 58 | Operates a direct-to-consumer brand offering sports wear and footwear for men and women. | |
| valhallasport.no | 2018 | Oslo, Norway | – | – | A leading brand specializing in high-performance active apparel for athletes. |
Detailed competitors of Helly Hansen
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Helly Hansen
The website of Helly Hansen (hellyhansen.com) receives about 4M visits a month and ranks #10,039 among all websites worldwide, #449 in Fashion and Apparel.
- Monthly visits4M
▼ 14.6% vs previous month
- Unique visitors2.3M
per month
- Global rank#10,039
among all websites
- Category rank#449
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit4.8
- Average visit2 min 30 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Helly Hansen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hhworkwear.com | hhworkwear.com | 100% | – | #135,548 | – |
| columbia.com | 90% | 7M | #3,512 | View details | |
| brunotti.com | 74% | 52.7K | #518,562 | View details | |
| nike.com | 69% | 114M | #247 | View details | |
| adidas.com | 67% | 24.8M | #1,306 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Helly Hansen
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Helly Hansen
Complete news archive for Helly Hansen
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Helly Hansen
10 companies that operate in the same segment as Helly Hansen (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Helly Hansen
Helly Hansen was founded in 1877 and raised its 1st funding round 142 years after it was founded.
Helly Hansen is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
Camilla Bjornstad is the current CEO of Helly Hansen.
Helly Hansen was founded in 1877 in Oslo, Norway, within the outdoor apparel sector. High-performance clothing and footwear are designed for activities including sailing, skiing, and hiking, encompassing jackets, pants, tops, base layers, and accessories. Proprietary technologies are incorporated in technical outerwear to ensure weather protection and breathability. Operations include retail through an online store and other channels.
Helly Hansen's top competitors include PUMA, Stormberg and Amundsen Sports.
Helly Hansen offers Sailing Jackets, Hiking Shoes, Ski Jackets, Rain Trousers, and Base Layers.
Helly Hansen has made 1 acquisition, including Musto.
Helly Hansen has 6 investors. Key investors include Canadian Tire, Kontoor Brands, European Union, Ontario Teachers' Pension Plan, and Altor.
Yes. Helly Hansen was acquired by Kontoor Brands in February 2025.
The website of Helly Hansen receives about 4 million visits a month and ranks #10,039 among all websites worldwide.