About Musto
Musto was founded in 1965 as a brand focused on technical outdoor gear. Apparel, footwear, and accessories are developed for activities including sailing, shooting, skiing, horse riding, and expeditions. Fabrics incorporating technologies such as Arctic Fabric and Clarino Synthetic Leather are employed. Products are distributed online and via 33 global partners, serving men and women in the outdoor sector.
- Headquarter Southend On Sea, United Kingdom
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website musto.com
- Social LinkedIn X Facebook
- Acquired by Helly Hansen (Oct 2017)
- InvestorsHelly Hansen
& 1 more
- Acquired by
Investors in Musto
Musto has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Helly Hansen and Phoenix Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are focused on UK companies. | 2001 | phoenix-equity.com | London, United Kingdom | |
High-performance outdoor apparel and footwear are designed and retailed. | 1877 | hellyhansen.com | Oslo, Norway |
Investor details for Musto
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- Complete investor list
- Round participation
- Investor portfolios
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People of Musto
18 people are tracked at Musto (6 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Nick Houchin | Marketing Director | Leadership |
Chris Holliman | Product Director | Leadership |
Emmie Brown | Head Of Marketing Communications | Leadership |
Jesper Herstrup Henriksen | Sales Director DK | Leadership |
David Oliver | CEO | Leadership |
James Brook | General Counsel And Corporate Operations Director | Leadership |
Annabelle Gray | Senior Digital Content Coordinator | Team |
Katie Kaye | Line Manager And Product Manger Of Accessories | Team |
Hayley Simon | Performance Marketing Specialist | Team |
Pete Garner | Corporate Sales Executive | Team |
Alistair Munro | Corporate Sales Manager | Team |
Sarajane Reynolds | International Marketing Manager | Team |
Madeleine Trembath | Social Media Manager | Team |
Ross Neilson | Sales Agent | Team |
Angela Fisher | Office Manager | Team |
Fergus Barnham | Product Manager | Team |
Johan Isaksson | Key Account Manager | Team |
Dan Taylor | Design Manager - Apparel Graphics, Print & Branding At Musto / Helly Hansen | Team |
Complete people profiles for Musto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Musto
3 dated milestones of Musto across 52 years, from founding to its latest funding, stage changes and deals.
- Founded Musto is founded.
- Exit Acquired by Phoenix Equity Partners.
- Exit Acquired by Helly Hansen.
Web traffic of Musto
The website of Musto (musto.com) receives about 215.5K visits a month and ranks #166,485 among all websites worldwide, #8,699 in Fashion and Apparel.
- Monthly visits215.5K
▼ 3.4% vs previous month
- Unique visitors93.9K
per month
- Global rank#166,485
among all websites
- Category rank#8,699
Lifestyle · Fashion and Apparel
- Bounce rate43%
- Pages per visit3.7
- Average visit1 min 21 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Musto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hellyhansen.com | 100% | 4M | #10,039 | View details | |
| henrilloyd.com | 100% | 100.2K | #366,671 | View details | |
lighthouseclothing.co.uk | lighthouseclothing.co.uk | 98% | – | #583,393 | – |
| slam.com | 97% | 121.9K | #286,817 | View details | |
cecil.nl | cecil.nl | 97% | – | #357,546 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Musto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Musto
10 companies that operate in the same segment as Musto (Sportswear), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Footwear, apparel, and accessories for multiple sports are provided globally. | 1949 | Chiba, Chiba, Japan | – | USD 66.94 M | – | |
Cycling apparel and accessories are offered for men and women. | 2004 | London, England, United Kingdom | – | – | – | |
Protective motorcycle apparel and gear are designed and manufactured. | 1972 | Vicenza, Veneto, Italy | – | – | – | |
Fishing apparel and equipment are manufactured for various angler needs. | 1980 | Bozeman, Montana, United States | USD 900 K | – | – | |
Online platform selling sportswear, fitness equipment, and accessories for workouts. | 2018 | Bengaluru, Karnataka, India | – | USD 30.04 M | 387 | |
Outdoor clothing and footwear are sold by Regatta. | 1981 | Manchester, Greater Manchester, United Kingdom | – | – | – | |
Cricket franchise operations, match engagements, and fan services in India. | 2008 | Mumbai, Maharashtra, India | – | USD 43.14 M | 7 | |
Online platform offering arena booking, player search and e-commerce | 2013 | Bengaluru, Karnataka, India | USD 8.16 M | USD 1.07 K | 1 | |
Manufacturer of backpacks, luggage, and outdoor apparel | 1979 | Haiku-pauwela, Hawaii, United States | – | – | – | |
Designer and retailer of outdoor sandals and related gear | 1989 | Rockford, Illinois, United States | – | – | – |
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Frequently Asked Questions about Musto
Musto was founded in 1965.
Musto is headquartered in Southend On Sea, United Kingdom. It is registered at Southend On Sea, Essex, United Kingdom.
Musto was founded in 1965 as a brand focused on technical outdoor gear. Apparel, footwear, and accessories are developed for activities including sailing, shooting, skiing, horse riding, and expeditions. Fabrics incorporating technologies such as Arctic Fabric and Clarino Synthetic Leather are employed. Products are distributed online and via 33 global partners, serving men and women in the outdoor sector.
Musto has 2 investors. Key investors include Helly Hansen, and Phoenix Equity Partners.
Yes. Musto was acquired by Helly Hansen in October 2017.
The website of Musto receives about 216 thousand visits a month and ranks #166,485 among all websites worldwide.