About Hello Products
Hello Products is a company based in Montclair (United States) founded in 2012 was acquired by Colgate Palmolive in January 2020. Hello Products has raised $6.4 million across 1 funding round from investors including Colgate Palmolive, WME and Harmony Partners. The company has 26 employees. Hello Products offers products and services including Toothpaste, Toothbrushes, Mouthwash, Floss, and Deodorant. Hello Products operates in a competitive market with competitors including Sheffield Pharmaceuticals, Olas Oral Care, SprinJene and Wildist, among others.
- Headquarter Montclair, United States
- Employees 26
- SectorsConsumer
- Email••••••••
- Website hello-products.com
- Social LinkedIn X Facebook Instagram
- Acquired by Colgate Palmolive (Jan 2020)
- Legal Name Hello Products Llc
- Total Equity Funding$6.4M (USD)
in 1 rounds
- Latest Funding Round$6.4M (USD), Series A
Aug 2012
- InvestorsColgate Palmolive
& 3 more
- Employee Count26
- Acquired byColgate Palmolive
(Jan 2020)
Products & Services of Hello Products
Hello Products offers a comprehensive portfolio of products and services, including Toothpaste, Toothbrushes, Mouthwash, Floss, and Deodorant.
Vegan fluoride toothpaste for daily oral cleaning.
Eco-friendly brushes for effective teeth cleaning.
Alcohol-free solution for freshening breath.
Durable floss for interdental cleaning.
Aluminum-free option for odor control.
Funding Insights of Hello Products
Hello Products has successfully raised a total of $6.4M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.4 million completed in August 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.4M
- Total Rounds 1
- Last Round Series A — $6.4M
- First Round $6.4M
(Aug 2012)
- Investors Count 3
All 1 funding rounds of Hello Products with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $6.4M | Series A | – | Tenth Avenue Holdings |
4 investors in total: 4 institutional.
Investors in Hello Products
Hello Products has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Colgate Palmolive, WME and Harmony Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to expansion-stage software and tech firms. | – | harmonyvp.com | New York, United States | |
A diversified holding company, investments are made in various businesses. | – | tenave.com | New York, United States | |
WME is recognized as a leading talent agency for artists. | – | wmeentertainment.com | Beverly Hills, USA | |
Manufacturer of personal care, home care and pet nutrition products | 1806 | colgatepalmolive.com | New York, United States |
Investor details for Hello Products
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Hello Products
3 dated milestones of Hello Products across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Hello Products is founded.
- Funding First funding round of $6.4M.
- Exit Acquired by Colgate Palmolive.
Competitors of Hello Products
Hello Products operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sheffield Pharmaceuticals, Olas Oral Care, SprinJene and Wildist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drsheffieldsnaturals.com | 1850 | New London, United States | – | – | Produces and sells natural toothpastes with various flavors and whitening options. | |
| olaswellness.com | 2014 | New York, United States | – | – | Offers a direct-to-consumer brand of organic oral care products for natural health. | |
| sprinjene.com | 2012 | Piscataway, United States | – | – | SprinJene is a brand of natural toothpaste products focused on health and wellness. | |
| wildist.co | 2018 | Whitefish, United States | – | – | Online photography courses are provided via a digital platform. |
Detailed competitors of Hello Products
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Hello Products
The website of Hello Products (hello-products.com) receives about 94.4K visits a month.
- Monthly visits94.4K
▲ 4% vs previous month
Websites whose visitors overlap most with Hello Products. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
madebyradius.com | madebyradius.com | 100% | – | #875,486 | – |
| desertessence.com | 96% | 57.9K | #571,589 | View details | |
| cleure.com | 96% | – | #1,171,790 | View details | |
| boka.com | 95% | 175K | #235,004 | View details | |
| attitudeliving.com | 95% | 337.4K | #112,603 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Hello Products
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Hello Products
Complete news archive for Hello Products
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hello Products
10 companies that operate in the same segment as Hello Products (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Hello Products
Hello Products was founded in 2012.
Hello Products is headquartered in Montclair, United States. It is registered at Montclair, New Jersey, United States.
Hello Products is a funded company, having raised a total of $6.4M across 1 funding round to date. The company's 1st funding round was a Series A of $6.4M, raised on Aug 2012.
Hello Products has 26 employees.
Hello Products was founded in 2012 in Montclair, United States, and operates within the oral healthcare sector. Toothpaste, breath sprays, and toothbrushes are produced using natural ingredients such as non-GMO xylitol, erythritol, and sustainably farmed stevia, with packaging featuring BPA-free tubes and recyclable paper. Products are distributed through major retailers like Amazon, Walmart, and Target. Design partnerships, including with BMW Group DesignworksUSA, have been established for product development.
Hello Products's top competitors include Wildist, Sheffield Pharmaceuticals and Olas Oral Care.
Hello Products offers Toothpaste, Toothbrushes, Mouthwash, Floss, and Deodorant.
Hello Products has 4 investors. Key investors include Colgate Palmolive, WME, Harmony Partners, and Tenth Avenue Holdings.
Hello Products operates through Hello Products Llc.
Yes. Hello Products was acquired by Colgate Palmolive in January 2020.