ATTITUDE

Montreal, Canada Founded: 2005 • Age: 21 yrs
Offers eco-friendly beauty, skincare, haircare, and home products through online sales.

About ATTITUDE

ATTITUDE is a company based in Montreal (Canada) founded in 2005. It operates as a D2C, and Subscription-based. ATTITUDE offers products and services including Super leaves™ Liquid Hand Soap, Sunly™ Plastic-free Mineral Sunscreen, Super leaves™ Shower Gel, and Nature + Technology™ Laundry Detergent. ATTITUDE operates in a competitive market with competitors including L'Oréal, Estee Lauder, L'Occitane, Groupe Marcelle and Kose Corporation, among others.

  • Headquarter Montreal, Canada
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Beauty, Personal & Household Care
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of ATTITUDE

ATTITUDE offers a comprehensive portfolio of products and services, including Super leaves™ Liquid Hand Soap, Sunly™ Plastic-free Mineral Sunscreen, Super leaves™ Shower Gel, and Nature + Technology™ Laundry Detergent. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Eco-friendly soap for daily hand hygiene and gentle cleaning.

Natural sunscreen stick for broad-spectrum skin protection against UV rays.

Cleansing gel made with clean ingredients for everyday shower routines.

Eco-detergent for effective, sustainable fabric cleaning and stain removal.

People of ATTITUDE
Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Amanda Ponzo
Amazon Account Manager
People
Lilian Medrano
Coordonatrice Aux Opérations
People
Benoit Lord
Co-founder
People
Jean-Francois Bernier
Co-founder & CEO

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Funding Insights of ATTITUDE

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by ATTITUDE

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - ATTITUDE

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Attitude Comparisons

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Competitors of ATTITUDE

ATTITUDE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, Estee Lauder, L'Occitane, Groupe Marcelle and Kose Corporation, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand of skin & hair care, and makeup products for men and women
domain founded_year HQ Location
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
domain founded_year HQ Location
Beauty and personal care products are sold by L'Occitane globally.
domain founded_year HQ Location
Cosmetics manufacturer
domain founded_year HQ Location
Cosmetics and beauty products are developed and sold across Asia.
domain founded_year HQ Location
Multi-category beauty products are retailed through an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Attitude

Frequently Asked Questions about ATTITUDE

When was ATTITUDE founded?

ATTITUDE was founded in 2005.

Where is ATTITUDE located?

ATTITUDE is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.

What does ATTITUDE do?

ATTITUDE focuses on developing high-performance, clean-ingredient beauty and personal care items, including skincare, hair products, and household essentials. They prioritize vegan, cruelty-free options and reduce plastic use through eco-refills and subscriptions. The company sells directly online, targeting environmentally conscious consumers with a commitment to sustainability and quality. Activities include product bundles and fast shipping for global reach.

Who are the top competitors of ATTITUDE?

ATTITUDE's top competitors include L'Oréal, Estee Lauder and L'Occitane.

What products or services does ATTITUDE offer?

ATTITUDE offers Super leaves™ Liquid Hand Soap, Sunly™ Plastic-free Mineral Sunscreen, Super leaves™ Shower Gel, and Nature + Technology™ Laundry Detergent.

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