About Puracy
Puracy is a company based in Austin (United States) founded in 2013 was acquired by Branded E-Commerce Holding in October 2021.. Puracy offers products and services including Laundry Detergent, Gel Hand Soap, Dishwasher Detergent Pods, Body Wash, and Baby Shampoo. Puracy operates in a competitive market with competitors including Function of Beauty, Blueland, Arbonne International, Cleancult and Mielle Organics, among others.
- Headquarter Austin, United States
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Sectors
Consumer
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Annual Revenue
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Acquired by
Branded E-Commerce Holding
(Oct 06, 2021)
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Products & Services of Puracy
Puracy offers a comprehensive portfolio of products and services, including Laundry Detergent, Gel Hand Soap, Dishwasher Detergent Pods, Body Wash, and Baby Shampoo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Concentrated, sulfate-free detergent for effective laundry cleaning
Natural soap for daily hand washing and germ removal
Pods for efficient dishwashing with natural ingredients
Plant-based wash for gentle body cleansing and moisture
Natural shampoo for safe infant hair and body cleaning
Funding Insights of Puracy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Puracy
Puracy has secured backing from 1 investor. Prominent investors backing the company include Branded E-Commerce Holding. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Amazon brands are scaled through acquisitions, investments, and optimizations.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Puracy
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Puracy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Puracy Comparisons
Competitors of Puracy
Puracy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Blueland, Arbonne International, Cleancult and Mielle Organics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Customized skin and hair care products are provided online.
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Eco-friendly cleaning products are offered for sustainable home use.
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Natural personal care and beauty products are manufactured privately.
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Refillable household cleaners are offered in paper-based packaging.
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brand of natural beauty & personal care products
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Brand of body care products
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Puracy
Frequently Asked Questions about Puracy
When was Puracy founded?
Puracy was founded in 2013.
Where is Puracy located?
Puracy is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
What does Puracy do?
Puracy was founded in 2013 and is headquartered in Austin, United States. Operations focus on the natural consumer goods sector, with products categorized into skin care, hair care, baby care, fabric care, and surface care. Distribution occurs through an online store and partnered retailers within the US market.
Who are the top competitors of Puracy?
Puracy's top competitors include Blueland, Sol de Janeiro and Cleancult.
What products or services does Puracy offer?
Puracy offers Laundry Detergent, Gel Hand Soap, Dishwasher Detergent Pods, Body Wash, and Baby Shampoo.
Who are Puracy's investors?
Puracy has 1 investor. Key investors include Branded E-Commerce Holding.