Branded E-Commerce Holding

Berlin, Germany Founded: 2020 • Age: 6 yrs
Amazon brands are scaled through acquisitions, investments, and optimizations.
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About Branded E-Commerce Holding

Branded E-Commerce Holding is a company based in Berlin (Germany) founded in 2020 by Pierre Poignant and Ben Kaminski.. Branded E-Commerce Holding has raised $150 million across 1 funding round from investors including Kreos Capital, Target Global and Declaration Partners. Branded E-Commerce Holding has completed 2 acquisitions, including Heyday and Puracy. Branded E-Commerce Holding offers products and services including Branding Services, Global Expansion Services, and Brand Awareness Building. Branded E-Commerce Holding operates in a competitive market with competitors including TechStyle, Thrasio, THG, Perch and SellerX, among others.

  • Headquarter Berlin, Germany
  • Founders Pierre Poignant, Ben Kaminski
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Branded E-Commerce Holding Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $150 M (USD)

    in 1 rounds

  • Latest Funding Round
    $150 M (USD), Series D

    Feb 09, 2021

  • Investors
    Kreos Capital

    & 10 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Heyday

    & 1 more

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Products & Services of Branded E-Commerce Holding

Branded E-Commerce Holding offers a comprehensive portfolio of products and services, including Branding Services, Global Expansion Services, and Brand Awareness Building. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers rebranding and scaling for online businesses globally.

Supports international growth for e-commerce brands.

Enhances visibility for Amazon and DTC brands.

People of Branded E-Commerce Holding
Headcount 50-200
Employee Profiles 36
Employee Profiles
People
Carolina Santos
International Brand Manager
People
Cédric Varin
Vice President Sales & Operations
People
Benjamin Decrock
Brand Manager
People
Delphine Bernard
Chief Financial Officer

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Funding Insights of Branded E-Commerce Holding

Branded E-Commerce Holding has successfully raised a total of $150M through 1 strategic funding round. The most recent funding activity was a Series D round of $150 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series D — $150.0M
  • First Round

    (09 Feb 2021)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Series D - Branded E-Commerce Holding Valuation Target Global , Tiger Global Management
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Branded E-Commerce Holding

Branded E-Commerce Holding has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Kreos Capital, Target Global and Declaration Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm
Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
Founded Year Domain Location
Venture debt is provided to growth-stage companies across multiple sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Branded E-Commerce Holding

Branded E-Commerce Holding has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Heyday and Puracy. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Digital brands and e-commerce businesses are acquired and incubated.
2020
Natural home and personal care products are provided by Puracy.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Branded E-Commerce Holding

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Branded E-Commerce Holding Comparisons

Employees
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Competitors of Branded E-Commerce Holding

Branded E-Commerce Holding operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, Thrasio, THG, Perch and SellerX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Membership commerce solutions for fashion businesses are provided.
domain founded_year HQ Location
Platform acquiring Amazon FBA brands
domain founded_year HQ Location
Digital consumer brands are acquired and enabled by technology platform.
domain founded_year HQ Location
Customer-centric e-commerce and product development services are provided globally.
domain founded_year HQ Location
Brands are acquired and managed for Amazon-based retailers.
domain founded_year HQ Location
Platform acquiring eCommerce businesses
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Branded E-Commerce Holding

Frequently Asked Questions about Branded E-Commerce Holding

When was Branded E-Commerce Holding founded?

Branded E-Commerce Holding was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Branded E-Commerce Holding located?

Branded E-Commerce Holding is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Who is the current CEO of Branded E-Commerce Holding?

Pierre Poignant is the current CEO of Branded E-Commerce Holding. They have also founded this company.

Is Branded E-Commerce Holding a funded company?

Branded E-Commerce Holding is a funded company, having raised a total of $150M across 1 funding round to date. The company's 1st funding round was a Series D of $150M, raised on Feb 09, 2021.

What does Branded E-Commerce Holding do?

Founded in 2020 and based in Berlin, Germany, the company operates in the e-commerce sector. Brands on Amazon and other marketplaces are assisted in achieving global scale via acquisitions, investments, enhanced operations, sourcing, and marketing. Digital sales, supply chain management, merchandising, and product development are optimized across these brands. Business submissions from owners are evaluated with a proprietary scorecard delivered within 48 hours.

Who are the top competitors of Branded E-Commerce Holding?

Branded E-Commerce Holding's top competitors include Mensa Brands, Thrasio and THG.

What products or services does Branded E-Commerce Holding offer?

Branded E-Commerce Holding offers Branding Services, Global Expansion Services, and Brand Awareness Building.

How many acquisitions has Branded E-Commerce Holding made?

Branded E-Commerce Holding has made 2 acquisitions, including Heyday, and Puracy.

Who are Branded E-Commerce Holding's investors?

Branded E-Commerce Holding has 11 investors. Key investors include Kreos Capital, Target Global, Declaration Partners, Tiger Global, and Lurra Capital.

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