About Paula's Choice
Paula's Choice is a company based in Seattle (United States) founded in 1995 was acquired by Unilever in June 2021.. The company has 216 employees as of December 31, 2021. Paula's Choice operates in a competitive market with competitors including NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others.
- Headquarter Seattle, United States
- Employees 216 as on 31 Dec, 2021
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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Funding Insights of Paula's Choice
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2012 | Amount | Private Equity Round - Paula's Choice | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Paula's Choice
Paula's Choice has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, Bertram Capital and TA Associates. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Bertram Capital is focused on private equity investments in lower middle-market companies.
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by private equity firm TA.
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Founded Year | Domain | Location | |
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A global consumer goods business with diverse product offerings.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Paula's Choice
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Paulas Choice
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Paula's Choice Comparisons
Competitors of Paula's Choice
Paula's Choice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Manufacturer of anti-aging products
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| domain | founded_year | HQ Location |
Skin care products are developed and distributed by Obagi Cosmeceuticals.
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| domain | founded_year | HQ Location |
Sunscreen and skin care products are provided by Banana Boat.
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| domain | founded_year | HQ Location |
Subscription-based skincare products are offered online by ZitSticka.
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| domain | founded_year | HQ Location |
Hemp-based skincare and pet care products are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Paula's Choice
Frequently Asked Questions about Paula's Choice
When was Paula's Choice founded?
Paula's Choice was founded in 1995 and raised its 1st funding round 17 years after it was founded.
Where is Paula's Choice located?
Paula's Choice is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
How many employees does Paula's Choice have?
As of Dec 31, 2021, the latest employee count at Paula's Choice is 216.
What is the annual revenue of Paula's Choice?
Annual revenue of Paula's Choice is $96.38K as on Dec 31, 2022.
What does Paula's Choice do?
Paulas Choice was founded in 1995 in Seattle, United States, within the skincare and cosmetics sector. Operations encompass a content-driven eCommerce platform where proprietary products are sold, alongside skin care research and reviews of more than 45,000 items from other brands. Distribution reaches 50 countries. Certification as a Leaping Bunny Program member is maintained, with no animal testing performed on products.
Who are the top competitors of Paula's Choice?
Paula's Choice's top competitors include NU Skin, Obagi Cosmeceuticals and Banana Boat.
Who are Paula's Choice's investors?
Paula's Choice has 3 investors. Key investors include Unilever, Bertram Capital, and TA Associates.
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