Paula's Choice

Seattle, United States Founded: 1995 • Age: 31 yrs Acquired By Unilever
Skincare and cosmetics are distributed globally by Seattle-based Paulas Choice.
Annual revenue $96,379 Latest available
Total funding - 1 rounds
Employees 216 Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Paula's Choice

Paula's Choice is a company based in Seattle (United States) founded in 1995 was acquired by Unilever in June 2021. The company has 216 employees as of December 31, 2021. Paula's Choice operates in a competitive market with competitors including NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others.

  • Headquarter Seattle, United States
  • Employees 216 as on 31 Dec, 2021
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $96.38 K (USD)
    -2
    as on Dec 31, 2022
  • Net Profit
    -$20.02 K (USD)
    -20105
    as on Dec 31, 2022
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    Unilever

    & 2 more

  • Employee Count
    216

    as on Dec 31, 2021

  • Acquired by
    Unilever

    & 1 more

    (Jun 14, 2021)

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People of Paula's Choice

Headcount 200-500
Employee Profiles 58
Employee Profiles
People
Queenie Chen
Assistant Marcom Manager
People
Tina Pozzi
Chief Marketing Officer
People
Jeff Ignacio
Senior Marketing Operations Manager
People
Sarah Ingalsbe
Influencer Marketing Specialist

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Funding Insights of Paula's Choice

Investors in Paula's Choice

Paula's Choice has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, Bertram Capital and TA Associates.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Bertram Capital is focused on private equity investments in lower middle-market companies.
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Multiple sectors are invested in by private equity firm TA.
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A global consumer goods business with diverse product offerings.
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Investor details for Paulas Choice

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Paula's Choice

Investments
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Investment portfolio details for Paulas Choice

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Financial Statements - Paulas Choice

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Detailed financials for Paulas Choice

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  • Profit trends
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Paula's Choice Comparisons

Paula's Choice Primary company
Description
Skincare and cosmetics are distributed globally by Seattle-b...
Location
Seattle, United States
Founded Year
1995
Annual Revenue
$96.38 K (USD)
Net Profit
-$20.02 K (USD)
EBITDA
Not available
Employees
216
As of 2021
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Peer comparison for Paulas Choice

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Paula's Choice

Paula's Choice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others.

Company Name Domain Founded year HQ Location Description
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Manufacturer of anti-aging products
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Skin care products are developed and distributed by Obagi Cosmeceuticals.
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Sunscreen and skin care products are provided by Banana Boat.
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Subscription-based skincare products are offered online by ZitSticka.
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Hemp-based skincare and pet care products are offered.
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Detailed competitors of Paulas Choice

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Latest news on Paula's Choice

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Complete news archive for Paulas Choice

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Frequently Asked Questions about Paula's Choice

Paula's Choice was founded in 1995 and raised its 1st funding round 17 years after it was founded.

Paula's Choice is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

As of Dec 31, 2021, the latest employee count at Paula's Choice is 216.

Annual revenue of Paula's Choice is $96.38K as on Dec 31, 2022.

Paulas Choice was founded in 1995 in Seattle, United States, within the skincare and cosmetics sector. Operations encompass a content-driven eCommerce platform where proprietary products are sold, alongside skin care research and reviews of more than 45,000 items from other brands. Distribution reaches 50 countries. Certification as a Leaping Bunny Program member is maintained, with no animal testing performed on products.

Paula's Choice's top competitors include NU Skin, Obagi Cosmeceuticals and Banana Boat.

Paula's Choice has 3 investors. Key investors include Unilever, Bertram Capital, and TA Associates.

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