About Paula's Choice
Paula's Choice is a company based in Seattle (United States) founded in 1995 was acquired by Unilever in June 2021. The company has 216 employees. Paula's Choice operates in a competitive market with competitors including NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others.
- Headquarter Seattle, United States
- Employees 216
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website paulaschoice.com
- Social LinkedIn X Facebook
- Acquired by Unilever (Jun 2021)
Funding Insights of Paula's Choice
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Paulas Choice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | – | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Paula's Choice
Paula's Choice has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Unilever, Bertram Capital and TA Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Bertram Capital is focused on private equity investments in lower middle-market companies. | 2006 | bcap.com | Foster City, United States | |
Multiple sectors are invested in by private equity firm TA. | – | ta.com | Boston, United States | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Paulas Choice
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People of Paula's Choice
58 people are tracked at Paula's Choice (11 in leadership, 47 in team); the tracked headcount is 216.
| Name | Role | Group |
|---|---|---|
Tina Pozzi | Chief Marketing Officer | Leadership |
Paula Begoun | Founder | Leadership |
Frances Lowne | Director, Brand Engagement | Leadership |
Chris K. | Director Global Fulfillment | Leadership |
Mario Chen | Operations Director | Leadership |
Bryan Barron | Content & Research Director | Leadership |
Shana Storozhev | Director Global Growth Operations | Leadership |
Brett Aaron Marlow | Global Copy Director | Leadership |
Eleonora Tagino | Brand & Product Marketing Director Europe | Leadership |
Chantal Duchene | Country Director UK & Business Development Middle East | Leadership |
Daniël Heijnen | Director Digital Marketing, DTC And Marketplaces EMEA | Leadership |
Queenie Chen | Assistant Marcom Manager | Team |
Jeff Ignacio | Senior Marketing Operations Manager | Team |
Juliane Wilson | Associate Marketing Manager, Wholesale | Team |
Katelyn K. | Graphic Designer | Team |
Sarah Ingalsbe | Influencer Marketing Specialist | Team |
Brittany P. | Senior Manager, Affiliate And Influencer Marketing | Team |
Allie Porwoll | Social Media Content Manager | Team |
Jessica Redmond | Email Campaign Manager | Team |
Lauretta Ezema | Social Media Manager | Team |
38 more people are available in the full profile.
Complete people profiles for Paula's Choice
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Competitors of Paula's Choice
Paula's Choice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NU Skin, Obagi Cosmeceuticals, Banana Boat, ZitSticka and Canbiola, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nuskin.com | 1984 | Provo, United States | $800,000 | 3,100 | Manufacturer of anti-aging products | |
| obagi.com | 1988 | Long Beach, United States | – | 206 | Skin care products are developed and distributed by Obagi Cosmeceuticals. | |
| bananaboat.com | 1992 | Chesterfield, United States | – | 2,046 | Sunscreen and skin care products are provided by Banana Boat. | |
| zitsticka.com | 2017 | New York, United States | $5M | – | Subscription-based skincare products are offered online by ZitSticka. | |
| canbiola.com | 2005 | Hicksville, United States | – | 20 | Hemp-based skincare and pet care products are offered. | |
| peaceoutskincare.com | 2017 | San Francisco, United States | $20M | – | Brand of facial care products | |
| zoskinhealth.com | 2008 | Orange, United States | $6.31M | 223 | Skin care products are manufactured and distributed globally through partners. | |
| hydrafacial.com | 1997 | Long Beach, United States | – | – | Customized skincare solutions are offered via an online retail platform. |
Detailed competitors of Paulas Choice
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Paula's Choice
The website of Paula's Choice (paulaschoice.com) receives about 1.8M visits a month and ranks #30,997 among all websites worldwide, #1,474 in Beauty and Cosmetics.
- Monthly visits1.8M
▲ 9% vs previous month
- Unique visitors762.4K
per month
- Global rank#30,997
among all websites
- Category rank#1,474
Lifestyle · Beauty and Cosmetics
- Bounce rate47%
- Pages per visit3.8
- Average visit2 min 15 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Paula's Choice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| dermstore.com | 92% | 3.5M | #17,364 | View details | |
paulaschoice-eu.com | paulaschoice-eu.com | 84% | – | #280,343 | – |
| incidecoder.com | 77% | – | #19,268 | View details | |
laroche-posay.us | laroche-posay.us | 77% | – | #37,640 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Paula's Choice
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Paula's Choice
Complete news archive for Paulas Choice
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Paula's Choice
10 companies that operate in the same segment as Paula's Choice (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Paula's Choice
Paula's Choice was founded in 1995 and raised its 1st funding round 17 years after it was founded.
Paula's Choice is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Paula's Choice has 216 employees.
Annual revenue of Paula's Choice is $96.38K as on Dec 31, 2022.
Paulas Choice was founded in 1995 in Seattle, United States, within the skincare and cosmetics sector. Operations encompass a content-driven eCommerce platform where proprietary products are sold, alongside skin care research and reviews of more than 45,000 items from other brands. Distribution reaches 50 countries. Certification as a Leaping Bunny Program member is maintained, with no animal testing performed on products.
Paula's Choice's top competitors include NU Skin, Obagi Cosmeceuticals and Banana Boat.
Paula's Choice has 3 investors. Key investors include Unilever, Bertram Capital, and TA Associates.
Yes. Paula's Choice was acquired by Unilever in June 2021.
The website of Paula's Choice receives about 1.8 million visits a month and ranks #30,997 among all websites worldwide.