About Blueland
Blueland is a Retail company based in New York (United States) founded in 2014 by Sarah Paiji Yoo. Eco-friendly cleaning products are offered for sustainable home use. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Retail and Consumer sectors. Blueland has raised $23 million across 2 funding rounds from investors including Prelude Growth Partners, Global Founders Capital and Comcast Ventures. Its chief executive, as recorded, is Sarah Paiji Yoo. Its website blueland.com draws about 693 thousand monthly visits. Its Indian entity And Data India Private Limited reported revenue of ₹2.02 Cr. Blueland offers products and services including Dishwasher Detergent Tablets, Hand Soap, and Laundry Detergent. Its focus areas include Consumer Goods, Household Products and Cleaning Products. Its competitors include Cleancult, DAZZ and ALLAVARE; 1 of its 3 listed competitors has raised funding.
Company details
Blueland is focused on providing eco-friendly cleaning solutions for households. Products such as dishwasher detergent tablets, hand soaps, and laundry detergents are developed with a commitment to microplastic-free and sustainable formulas. The company operates in the consumer goods sector, emphasizing plastic-free packaging and safe ingredients for family and environmental health. Cleaning essentials are designed to be powerful, cost-effective, and space-saving, catering to a growing demand for sustainable home care solutions across multiple regions including Canada, the UK, Australia, and New Zealand.
- Headquarters New York, United States
- Founders Sarah Paiji Yoo
- SectorsRetailConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Website blueland.com
- Social LinkedIn Facebook Instagram
- Legal Name And Data India Private Limited
- Date of Incorporation 26 Nov, 1998
- Jurisdiction Pune, Maharashtra, India
- Indian entity revenue₹2.02 Cr
FY 2019 · -60% YoY
- Indian entity net loss-₹72.4 Lakh
FY 2019 · -36% margin
- Indian entity EBITDA-₹8.5 Lakh
FY 2019 · -4% margin
- Total Equity Funding$23M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Series B
Feb 2022
- InvestorsPrelude Growth Partners
& 5 more
Associated legal entities of Blueland
Blueland operates through And Data India Private Limited (dissolved (liquidated)). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2019) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| And Data India Private Limited CIN U72200PN1998PTC016655 | Dissolved (Liquidated) | 26 Nov 1998 | Pune, Maharashtra | ₹2.0 Cr | 30 | 2 | View details |
Products & Services of Blueland
Blueland offers a comprehensive portfolio of products and services, including Dishwasher Detergent Tablets, Hand Soap, and Laundry Detergent.
Tablets are used for effective dishwasher cleaning daily.
Soap is provided for sustainable hand washing needs.
Detergent is offered for eco-friendly laundry cleaning solutions.
Funding Insights of Blueland
Blueland has successfully raised a total of $23M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23M
- Total Rounds 2
- Last Round Series B — $20M
- First Round $3M
(Apr 2019)
- Investors Count 6
All 2 funding rounds of Blueland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $20M | Series B | – | Prelude Growth Partners | – |
| Apr 2019 | $3M | Series A | – | Global Founders Capital, Comcast Ventures |
6 investors in total: 5 institutional and 1 angel.
Investors in Blueland
Blueland has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Prelude Growth Partners, Global Founders Capital and Comcast Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to category-disrupting consumer brands. | preludegrowth.com | New York, United States | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
A seed-stage venture capital firm | macventurecapital.com | Los Angeles, United States | ||
Investments in US tech companies are made by BAM Ventures. | bam.vc | Los Angeles, United States | ||
JT Justin Timberlake | unknown_8add06ad1f9f408e8 |
Investor details for Blueland
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Board of directors of And Data India Private Limited (Blueland)
And Data India Private Limited is the primary company behind Blueland. The board of And Data India Private Limited currently have 2 directors; the longest-serving is Vishwas Bowasaheb Sarnobat, appointed in 2000. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vishwas Bowasaheb Sarnobat DIN 00516915 | Director | 09 May 2000 | 26 yrs 6 mo | And Data India Private Limited |
| Thierry Philippe Jaccoud DIN 08583001 | Director | 11 Oct 2019 | 7 yrs 1 mo | And Data India Private Limited |
People of Blueland
25 people are tracked at Blueland (15 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Sarah Paiji Yoo | Co-Founder & CEO | Leadership |
Jeremy Bruno | CHIEF OPERATIONS OFFICER | Leadership |
Meredith Scavuzzo | Director Of Creative Operations | Leadership |
John A. Mascari | Co-founder & President | Leadership |
Josh Knopman | Vice President of Growth & Digital Product | Leadership |
Lauren Kim | VP Of Finance | Leadership |
Christian Knight | Senior Director, Chief Of Staff | Leadership |
Alison Moran | Director Of Sales & Sales Planning | Leadership |
Madelena Vidi | Associate Director Of Retention Marketing | Leadership |
Syed Naqvi | Founding Member / Chief Innovation Officer | Leadership |
Robert Nick Cash | Director Of Procurement And Technical Services | Leadership |
Marc L. | Director, Strategic Finance | Leadership |
Amy Kemp | Director, Customer Experience | Leadership |
Madeline Eiler | Director Of Digital Product | Leadership |
Paul Kim | Sr Director Of Third Party E-commerce | Leadership |
Tim Ahmed | Office Operations Manager | Team |
Jordan Sanders | Senior Lifecycle Marketing Associate | Team |
Marifer Reyes | Growth Lead | Team |
Christina Hudson, CPA | Senior Controller | Team |
Kate Walker | Designer | Team |
5 more people are available in the full profile.
Complete people profiles for Blueland
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Financials of Blueland
Figures of And Data India Private Limited, the primary company behind Blueland, for FY 2019. Revenue was ₹2.02 Cr (-60% year on year). Net loss was -₹72.4 Lakh (-36% margin). EBITDA was -₹8.5 Lakh (-4% margin). Revenue has grown at a compounded annual rate of -27% over three years and -13% over five years.
- ₹2.02 CrRevenue · FY 2019 · -60% YoY
- -₹72.4 LakhNet loss · -36% margin
- -₹8.5 LakhEBITDA · -4% margin
- ₹3.48 CrPaid-up capital
- 30Employees (provident fund records)
- -27%Revenue CAGR, 3 years
- -13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of And Data India Private Limited are on its company page.
Detailed financial statements for Blueland
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Timeline of Blueland
3 dated milestones of Blueland across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Blueland is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $20.0M.
Competitors of Blueland
Blueland has 3 listed competitors in our database, 1 of them funded. They include Cleancult, DAZZ and ALLAVARE.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cleancult.com | 2016 | Wellesley, United States | $36.83M | Refillable household cleaners are offered in paper-based packaging. | ||
| dazzcleaner.com | 2012 | Broomfield, United States | Provider of refillable cleaning tablets and reusable spray bottles | |||
| allavare.co.uk | 1920 | Wales, United States | ALLAVARE is a direct-to-consumer brand offering refillable home care products. |
Detailed competitors of Blueland
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Web traffic of Blueland
The website of Blueland (blueland.com) receives about 693.5K visits a month and ranks #71,646 among all websites worldwide, #2,126 in Groceries.
- Monthly visits693.5K
▲ 17.8% vs previous month
- Unique visitors319.4K
per month
- Global rank#71,646
among all websites
- Category rank#2,126
Food and Drink · Groceries
- Bounce rate46%
- Pages per visit4.2
- Average visit1 min 49 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Blueland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trulyfreehome.com | 100% | 680.7K | #88,807 | View details | |
thereducereport.com | thereducereport.com | 93% | #1,857,409 | – | |
| sheetslaundryclub.com | 91% | 23K | #774,412 | View details | |
| meliorameansbetter.com | 90% | #975,054 | View details | ||
friendsheepwool.com | friendsheepwool.com | 89% | #1,013,558 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Blueland
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Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Blueland (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Blueland
Complete news archive for Blueland
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Frequently Asked Questions about Blueland
Blueland was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Blueland is headquartered in New York, United States. It is registered at New York, New York, United States.
Sarah Paiji Yoo is the CEO of Blueland, as recorded in our data. They have also founded this company.
Blueland is a funded company, having raised a total of $23M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Apr 2019.
The primary company behind Blueland, And Data India Private Limited, reported revenue of ₹2.02 Cr for FY 2019, down 60% year on year.
Blueland is focused on providing eco-friendly cleaning solutions for households. Products such as dishwasher detergent tablets, hand soaps, and laundry detergents are developed with a commitment to microplastic-free and sustainable formulas. The company operates in the consumer goods sector, emphasizing plastic-free packaging and safe ingredients for family and environmental health. Cleaning essentials are designed to be powerful, cost-effective, and space-saving, catering to a growing demand for sustainable home care solutions across multiple regions including Canada, the UK, Australia, and New Zealand.
Blueland offers Dishwasher Detergent Tablets, Hand Soap, and Laundry Detergent.
Blueland has 6 investors. Key investors include Prelude Growth Partners, Global Founders Capital, Comcast Ventures, MaC Venture Capital, and BAM Ventures.
Blueland operates through And Data India Private Limited.
The legal entities of Blueland currently have 2 directors, including Thierry Philippe Jaccoud, Vishwas Bowasaheb Sarnobat.
The website of Blueland receives about 693 thousand visits a month and ranks #71,646 among all websites worldwide.