About HeyBrolly
HeyBrolly is a company based in London (United Kingdom) founded in 2015 was acquired by Direct Line Insurance Group in July 2020. HeyBrolly has raised $1.44 million across 1 funding round from investors including Valar Ventures, Entrepreneur First and Pi Labs. HeyBrolly offers products and services including Slot Game Blog and Loyalty Program Guides. HeyBrolly operates in a competitive market with competitors including Bupa Global, MoneySuperMarket, Rnwl, GoCompare and Jove, among others.
- Headquarter London, United Kingdom
- SectorsFinancial Services
- Website heybrolly.com
- Social LinkedIn X Facebook
- Acquired by Direct Line Insurance Group (Jul 2020)
- Legal Name Brolly Uk Technology Limited
- Date of Incorporation 19 Apr, 2016
- Jurisdiction BROMLEY, KENT, ENGLAND
- Total Equity Funding$1.44M (USD)
in 1 rounds
- Latest Funding Round$1.44M (USD), Seed
Jul 2017
- InvestorsValar Ventures
& 3 more
- Acquired byDirect Line Insurance Group
(Jul 2020)
Products & Services of HeyBrolly
HeyBrolly offers a comprehensive portfolio of products and services, including Slot Game Blog and Loyalty Program Guides.
Blog providing tips and guides for online slot games
Resources on slot loyalty rewards and strategies
Funding Insights of HeyBrolly
HeyBrolly has successfully raised a total of $1.44M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.44 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.44M
- Total Rounds 1
- Last Round Seed — $1.44M
- First Round $1.44M
(Jul 2017)
- Investors Count 3
All 1 funding rounds of HeyBrolly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $1.44M | Seed | – | Valar Ventures |
4 investors in total: 4 institutional.
Investors in HeyBrolly
HeyBrolly has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Valar Ventures, Entrepreneur First and Pi Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in tech sectors are conducted by Valar Ventures. | – | valar.com | New York, United States | |
Provider of a program turning individuals into funded technology company founders | – | joinef.com | London, United Kingdom | |
Early-stage venture capital investments are made in proptech startups. | 2015 | pilabs.vc | London, United Kingdom | |
Direct Line Group is engaged in providing insurance and related services in the UK. | – | directlinegroup.com | Bromley, United Kingdom |
Investor details for HeyBrolly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of HeyBrolly
3 dated milestones of HeyBrolly across 5 years, from founding to its latest funding, stage changes and deals.
- Founded HeyBrolly is founded.
- Funding First funding round of $1.4M.
- Exit Acquired by Direct Line Insurance Group.
Competitors of HeyBrolly
HeyBrolly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bupa Global, MoneySuperMarket, Rnwl, GoCompare and Jove, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bupaglobal.com | 1971 | Wilmslow, United Kingdom | – | 3,385 | Comparison platform for health and travel insurance | |
| moneysupermarket.com | 1993 | Ewloe, United Kingdom | – | 751 | Developer of an online comparison platform for life and non-life insurance and loans | |
| rnwl.co | 2019 | Cambridge, United Kingdom | $908,925 | 6 | App-based car insurance comparison and renewal for individuals is facilitated. | |
| gocompare.com | 2006 | United Kingdom | – | 124 | Online financial services are compared for individuals. | |
| jove.co | 2019 | London, United Kingdom | $4.56M | 5 | Online comparison of health and self-employed insurance is facilitated. | |
| moneyexpert.com | 2003 | Godalming, United Kingdom | – | 88 | Financial Product Comparison Site | |
| policemutual.co.uk | 1922 | Lichfield, United Kingdom | – | 5,389 | Offers insurance, healthcare, mortgages, and savings services for police families. |
Detailed competitors of HeyBrolly
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Heybrolly
Complete news archive for HeyBrolly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to HeyBrolly
10 companies that operate in the same segment as HeyBrolly (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about HeyBrolly
HeyBrolly was founded in 2015 and raised its 1st funding round 2 years after it was founded.
HeyBrolly is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
HeyBrolly is a funded company, having raised a total of $1.44M across 1 funding round to date. The company's 1st funding round was a Seed of $1.44M, raised on Jul 2017.
Brolly is a personal insurance concierge that helps user to understand about their insurance coverage (whether they are over or under insurance). It also lets user to manage their insurance policies. They uses artificial intelligence to facilitate the services. They plan to launch in 2016 and are currently in testing stage. (as of June-2016).
HeyBrolly's top competitors include Bupa Global, MoneySuperMarket and GoCompare.
HeyBrolly offers Slot Game Blog and Loyalty Program Guides.
HeyBrolly has 4 investors. Key investors include Valar Ventures, Entrepreneur First, Pi Labs, and Direct Line Group.
HeyBrolly operates through Brolly Uk Technology Limited.
Yes. HeyBrolly was acquired by Direct Line Insurance Group in July 2020.