About High Ground
High Ground is a company based in Chicago (United States) founded in 2012 was acquired by Kazoo in July 2018.. High Ground has raised $19.26 million across 5 funding rounds from investors including Kazoo, Columbus Nova Technology Partners and Lightbank. High Ground has completed 1 acquisition, including Yoi. High Ground offers products and services including Employee Experience Platform, Recognition & Rewards, and Surveys & Insights. High Ground operates in a competitive market with competitors including Workday Adaptive Planning, BetterWorks, 15Five, Lattice and Reflektive, among others.
- Headquarter Chicago, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Highground Trading, Llc
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Products & Services of High Ground
High Ground offers a comprehensive portfolio of products and services, including Employee Experience Platform, Recognition & Rewards, and Surveys & Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Comprehensive platform for employee engagement and culture management.
Tools for automating rewards and recognizing employee achievements.
Software for conducting and analyzing employee surveys.
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Funding Insights of High Ground
High Ground has successfully raised a total of $19.26M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $7.6 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $7.6M
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First Round
First Round
(01 Dec 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2016 | Amount | Series A - High Ground | Valuation | KDWC Ventures | |
| Aug, 2014 | Amount | Series A - High Ground | Valuation |
investors |
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| Oct, 2013 | Amount | Seed - High Ground | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in High Ground
High Ground has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Kazoo, Columbus Nova Technology Partners and Lightbank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stage-agnostic tech-focused VC firm investing in geographies such as the US
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Founded Year | Domain | Location | |
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Tech focused seed & early stage VC firm investing primarily in the US
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Founded Year | Domain | Location | |
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Venture capital funding is provided to Midwest technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by High Ground
High Ground has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Yoi. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Onboarding platform
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - High Ground
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
High Ground Comparisons
Competitors of High Ground
High Ground operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Workday Adaptive Planning, BetterWorks, 15Five, Lattice and Reflektive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based financial planning and analytics are delivered via SaaS.
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| domain | founded_year | HQ Location |
Online goal setting, tracking and management
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| domain | founded_year | HQ Location |
Employee feedback and reports are managed via a SaaS platform.
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| domain | founded_year | HQ Location |
Cloud-based performance management solutions are offered for employees.
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| domain | founded_year | HQ Location |
Employee performance management and engagement software is provided.
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| domain | founded_year | HQ Location |
Cloud based employee performance and recognition management software
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on High Ground
Frequently Asked Questions about High Ground
When was High Ground founded?
High Ground was founded in 2012.
Where is High Ground located?
High Ground is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is High Ground a funded company?
High Ground is a funded company, having raised a total of $19.26M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Dec 01, 2012.
What does High Ground do?
HighGround was founded in 2012 in Chicago, United States, as a provider of cloud-based solutions in the human resources technology sector. The platform enables real-time rewards, goal management, and employee reviews for organizations. Pulse surveys are utilized to assess organizational sentiment and identify issues. Operations focus on enhancing employee engagement through these tools, with services accessible via the highground.com domain.
Who are the top competitors of High Ground?
High Ground's top competitors include Workday Adaptive Planning, Lattice and 15Five.
What products or services does High Ground offer?
High Ground offers Employee Experience Platform, Recognition & Rewards, and Surveys & Insights.
How many acquisitions has High Ground made?
High Ground has made 1 acquisition, including Yoi.
Who are High Ground's investors?
High Ground has 4 investors. Key investors include Kazoo, Columbus Nova Technology Partners, Lightbank, and Method Capital.
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