About HobbyTown
HobbyTown is a Retail company based in Lincoln (United States) founded in 1985 by Mary Hayes, Merlin Hayes, and Thom Walla, and was acquired by AMain Hobbies in July 2023. It operates as an e-commerce support services are provided to hobby enthusiasts and retailers. Its chief executive is Thom Walla. Its website hobbytown.com draws about 677 thousand monthly visits. Its focus areas include E-Commerce Support Services and Diversified.
Company details
HobbyTown was established in 1985 in Lincoln, United States, by co-founders Mary Hayes, Merlin Hayes, and Thom Walla, with Walla serving as CEO. Operations are centered on e-commerce support services, including online retail assistance for hobby-related products. The company maintains a presence through its domain hobbytown.com, facilitating digital transactions and customer engagement in the retail sector. Geographic focus remains within the United States, supporting various hobby communities.
- Headquarters Lincoln, United States
- Founders Mary Hayes, Merlin Hayes, Thom Walla
- Stage Acquired
- SectorsRetail
- Phone•••• ••••
- Website hobbytown.com
- Social LinkedIn X Facebook
- Acquired by AMain Hobbies (Jul 2023)
- Investors
- Acquired byAMain Hobbies
(Jul 2023)
Investors in HobbyTown
HobbyTown has secured backing from 1 investor. Prominent investors backing the company include AMain Hobbies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AMain Hobbies is engaged in selling remote control hobby products. | – | amainhobbies.com | Chico, USA |
Investor details for HobbyTown
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People of HobbyTown
6 people are tracked at HobbyTown (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Mary Hayes | Co-Founder | Leadership |
Merlin Hayes | Co-Founder | Leadership |
Thom Walla | Co-Founder & CEO | Leadership |
Jon Asbach | Director Of Information Systems | Leadership |
Tim van Ert | Strategic Initiatives Manger | Team |
Daniel Allred | SQL Developer | Team |
Complete people profiles for HobbyTown
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Timeline of HobbyTown
2 dated milestones of HobbyTown across 38 years, from founding to its latest funding, stage changes and deals.
- Founded HobbyTown is founded.
- Exit Acquired by AMain Hobbies.
Web traffic of HobbyTown
The website of HobbyTown (hobbytown.com) receives about 677.2K visits a month.
- Monthly visits677.2K
▲ 0.8% vs previous month
Websites whose visitors overlap most with HobbyTown. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| horizonhobby.com | 100% | 1.1M | #44,394 | View details | |
| amainhobbies.com | 88% | – | #25,863 | View details | |
towerhobbies.com | towerhobbies.com | 85% | – | #123,291 | – |
| traxxas.com | 83% | 786.7K | #55,731 | View details | |
rcplanet.com | rcplanet.com | 72% | – | #466,471 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HobbyTown
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Top companies in E-Commerce Sellers & Service Providers
10 companies that operate in the same segment as HobbyTown (E-Commerce Sellers & Service Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Global commerce and digital cloud transformation services are provided internationally. | 2003 | Quebec City, Quebec, Canada | USD 143 M | – | – | |
Provider of essential services for merchants including business management, customer analysis, and payment services | 2016 | Seoul, Seoul, South Korea | USD 131.97 M | – | 172 | |
E-commerce support services are provided to various clients. | 1899 | Bradford, West Yorkshire, United Kingdom | – | – | – | |
Omni-channel payments solutions are provided for businesses worldwide. | 1981 | Alpharetta, Georgia, United States | – | USD 1.87 B | 531 | |
Apparel and accessories for men, women, and kids are retailed. | 1987 | New York, New York, United States | – | USD 596.6 M | 1,321 | |
E-commerce support services are provided to online businesses. | 1969 | Eastleigh, Hampshire, United Kingdom | – | – | – | |
Marketing and sales services are delivered to retailers by SPAR. | 1967 | Auburn Hills, Michigan, United States | – | USD 163.63 M | 3,420 | |
Customer analytics solutions are provided for brands and retailers. | 1979 | Chicago, Illinois, United States | – | – | – | |
Shopify businesses are acquired through a streamlined, efficient process. | 2021 | Miami, Florida, United States | USD 137 M | – | – | |
Oversize accelerator software solutions are provided for bulky e-commerce products. | 2006 | Lincoln, Nebraska, United States | USD 208 M | – | – |
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Related news about Hobbytown
Complete news archive for HobbyTown
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Frequently Asked Questions about HobbyTown
HobbyTown was founded in 1985.
HobbyTown is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
Thom Walla is the current CEO of HobbyTown. They have also founded this company.
HobbyTown was established in 1985 in Lincoln, United States, by co-founders Mary Hayes, Merlin Hayes, and Thom Walla, with Walla serving as CEO. Operations are centered on e-commerce support services, including online retail assistance for hobby-related products. The company maintains a presence through its domain hobbytown.com, facilitating digital transactions and customer engagement in the retail sector. Geographic focus remains within the United States, supporting various hobby communities.
HobbyTown has 1 investor. Key investors include AMain Hobbies.
Yes. HobbyTown was acquired by AMain Hobbies in July 2023.
The website of HobbyTown receives about 677 thousand visits a month.