About Honey Insurance
Honey Insurance is a Financial Services company based in Surry Hills (Australia) founded in 2016 by Richard Joffe. Property insurance is offered online to homeowners, renters, and landlords. Honey Insurance has raised $119.93 million across 2 funding rounds from investors including AGL Energy, PEXA and Mirvac. Its chief executive, as recorded, is Richard Joffe. Its website honeyinsurance.com draws about 44 thousand monthly visits. Honey Insurance offers products and services including Smart Home Insurance and Home Sensors. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C.
Company details
Honey Insurance was founded in 2016 and is based in Surry Hills, Australia. An online platform is operated in the property insurance sector, where coverage is provided for homeowners, renters, and landlords. Services include protection against natural disasters, rebuilding costs, equipment damage, theft, vandalism, temporary accommodation, liability, and legal support. Contents are safeguarded from weather events such as cyclones, floods, storms, and bushfires.
- Headquarters Surry Hills, Australia
- Founders Richard Joffe
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website honeyinsurance.com
- Social LinkedIn X Facebook
- Total Equity Funding$119.93M (USD)
in 2 rounds
- Latest Funding Round$108M (USD), Series A
Apr 2024
- InvestorsAGL Energy
& 15 more
Products & Services of Honey Insurance
Honey Insurance offers a comprehensive portfolio of products and services, including Smart Home Insurance and Home Sensors.
Offers coverage with sensors to detect and prevent home accidents.
Devices that alert users to risks like fire, theft, and water damage.
Funding Insights of Honey Insurance
Honey Insurance has successfully raised a total of $119.93M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $108 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $119.93M
- Total Rounds 2
- Last Round Series A — $108M
- First Round $11.93M
(Jun 2021)
- Investors Count 16
All 2 funding rounds of Honey Insurance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $108M | Series A | – | Gallatin Point Capital | – |
| Jun 2021 | $11.93M | Seed | – | RACQ, PEXA |
16 investors in total: 10 institutional and 6 angel.
Investors in Honey Insurance
Honey Insurance has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include AGL Energy, PEXA and Mirvac.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward financial institutions and services. | gallatinpoint.com | Greenwich, United States | ||
Apex Capital is focused on providing growth capital to fintech founders. | apexcapital.com.au | Australia | ||
Provides membership-based roadside assistance, insurance, banking, and travel support. | 1905 | racq.com.au | Brisbane, Australia | |
Transaction management platform for real estate professionals is provided. | 2012 | pexa.com.au | Victoria Park, Australia | |
Residential property development services are provided in Australia. | 1976 | metricon.com.au | Melbourne, Australia | |
Residential and commercial properties are developed and managed by Mirvac. | 1972 | mirvac.com | Sydney, Australia | |
Renewable energy utilities are supplied by AGL in Australia. | 1837 | agl.com.au | Melbourne, Australia | |
ABN Group is engaged in construction, property, and finance services. | 1978 | abngroup.com.au | Leederville, Australia | |
Provides financial advice for wealth creation, investment management, and retirement planning services. | 1924 | sfg.com.au | Waverton, Australia | |
Outdoor equipment and apparel are sold by REI. | 1938 | rei.com |
Investor details for Honey Insurance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Honey Insurance
13 people are tracked at Honey Insurance (7 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Richard Joffe | Founder & CEO | Leadership |
Justyn Ryder | Head of Claims & Supply Chain | Leadership |
Simon Farrugia | Chief Product Officer | Leadership |
Rahul Ali | Head Of Partnerships | Leadership |
Aneta Field | Head Of Customer Support | Leadership |
Galia Durbach | Chief Strategy Officer | Leadership |
David Morris | VP Of Finance | Leadership |
Elma Mesanovic | Team Manager Customer Support | Team |
Tyra Koksal | Manager - Learning, Capability & Quality | Team |
Teresa Leung | Design Principal | Team |
🦆 Tony Dong | Senior Software Engineer | Team |
Rudy R. Yazdi | Lead Engineer | Team |
Juan Camilo Zapata Tinoco | Engineering Manager | Team |
Complete people profiles for Honey Insurance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Honey Insurance
3 dated milestones of Honey Insurance across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Honey Insurance is founded.
- Funding First funding round of $11.9M.
- Funding Latest funding round, Series A, of $108.0M.
Web traffic of Honey Insurance
The website of Honey Insurance (honeyinsurance.com) receives about 43.9K visits a month and ranks #384,099 among all websites worldwide, #1,973 in Insurance.
- Monthly visits43.9K
▼ 25.9% vs previous month
- Unique visitors26.4K
per month
- Global rank#384,099
among all websites
- Category rank#1,973
Finance · Insurance
- Bounce rate41%
- Pages per visit6.9
- Average visit2 min 21 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Honey Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| budgetdirect.com.au | 100% | #12,444 | View details | ||
| comparethemarket.com.au | 98% | #20,389 | View details | ||
aami.com.au | aami.com.au | 98% | #19,226 | – | |
| qbe.com | 98% | 508.8K | #79,966 | View details | |
| youi.com.au | 92% | #40,636 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Honey Insurance
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- Audience overlap
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Related news about Honey Insurance
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Frequently Asked Questions about Honey Insurance
Honey Insurance was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Honey Insurance is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Richard Joffe is the CEO of Honey Insurance, as recorded in our data. They have also founded this company.
Honey Insurance is a funded company, having raised a total of $119.93M across 2 funding rounds to date. The company's 1st funding round was a Seed of $11.93M, raised on Jun 2021.
Honey Insurance was founded in 2016 and is based in Surry Hills, Australia. An online platform is operated in the property insurance sector, where coverage is provided for homeowners, renters, and landlords. Services include protection against natural disasters, rebuilding costs, equipment damage, theft, vandalism, temporary accommodation, liability, and legal support. Contents are safeguarded from weather events such as cyclones, floods, storms, and bushfires.
Honey Insurance offers Smart Home Insurance and Home Sensors.
Honey Insurance has 16 investors. Key investors include AGL Energy, PEXA, Mirvac, Metricon, and Gallatin Point Capital.