About Hook
Hook is a company based in London (United Kingdom) founded in 2010 by Firaas Rashid. It operates as a SaaS (Software-as-a-Service). The company has 8 employees. Hook offers products and services including AI Agents for Customer Success and Echo. Hook operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.
- Investors
- Employee Count8
Products & Services of Hook
Hook offers a comprehensive portfolio of products and services, including AI Agents for Customer Success and Echo.
AI agents are provided to enhance customer success.
Echo is offered for turning conversations into playbooks.
Funding Insights of Hook
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Hook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | – | Series A | – | – |
1 investors in total: 1 institutional.
Investors in Hook
Hook has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | lsvp.com | - |
Investor details for Hook
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hook
14 people are tracked at Hook (5 in leadership, 9 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Firaas Rashid | Founder & CEO | Leadership |
Natasha Evans | Vp, Customer Growth | Leadership |
Amelia Wallace-Scott | VP Of Operations | Leadership |
Joe K. | Head Of Sales | Leadership |
Aushim Krishan | Vice President Of Engineering | Leadership |
Charlie McKay | Account Executive | Team |
Robyn Harvey-Smith | Business Operations Manager | Team |
Hannah Robb | Operations Associate | Team |
Eliza Cheyney | Customer Growth Consultant | Team |
Becca Stevens | Talent Leader | Team |
Oliver Pickett | SDR Manager | Team |
Chanil Patel | Finance Lead | Team |
Reb Comer | Account Manager | Team |
Tash Laybourne | SDR | Team |
Complete people profiles for Hook
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hook
2 dated milestones of Hook across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Hook is founded.
- Funding First funding round.
Competitors of Hook
Hook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| circana.com | 1979 | Chicago, United States | $100.32M | 6,400 | Customer analytics solutions are provided for brands and retailers. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. | |
| cint.com | 1998 | Stockholm, Sweden | $26.43M | 66 | Market research platform linking buyers and suppliers of online samples. | |
| numerator.com | 1990 | Chicago, United States | $33M | – | Consumer purchasing behavior is analyzed via market research and insights. | |
| prodege.com | 2005 | Los Angeles, United States | $61M | 333 | Digital rewards management and market research solutions are provided. | |
| aipalette.com | 2018 | Singapore | $12.69M | – | AI-powered consumer insights for CPG product development are provided. |
Detailed competitors of Hook
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hook
The website of Hook (hook.co) receives about 21.2K visits a month and ranks #1,649,517 among all websites worldwide, #7,379 in Marketing and Advertising.
- Monthly visits21.2K
▲ 7.2% vs previous month
- Unique visitors6.2K
per month
- Global rank#1,649,517
among all websites
- Category rank#7,379
Business and Consumer Services · Marketing and Advertising
- Bounce rate51%
- Pages per visit1.5
- Average visit10 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Hook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
byhook.com | byhook.com | 100% | – | #2,573,802 | – |
| lateshipment.com | 86% | 221K | #180,124 | View details | |
| frontspin.com | 83% | 31.5K | #324,041 | View details | |
| startupvoyager.com | 72% | – | #2,913,850 | View details | |
| intrinsicsearch.com | 33% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Hook
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Hook
Complete news archive for Hook
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hook
10 companies that operate in the same segment as Hook (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Hook
Hook was founded in 2010 and raised its 1st funding round 12 years after it was founded.
Hook is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Firaas Rashid is the current CEO of Hook. They have also founded this company.
Hook has 8 employees.
AI-driven solutions are provided by Hook to support customer success teams. Focus is placed on automating routine tasks, predicting churn, and offering actionable insights. Sectors served include technology and customer relationship management. Intelligent agents are utilized to analyze customer data across touchpoints like product usage and support interactions. Efficiency is improved through automation of digital tasks and meeting preparation. Revenue risks are identified and addressed with tailored playbooks, ensuring customer success teams can prioritize impactful actions.
Hook's top competitors include Earnest Analytics, Cint and Ai Palette.
Hook offers AI Agents for Customer Success and Echo.
Hook has 1 investor. Key investors include Lightspeed Venture Partners.
Hook operates through Hook Technology Ltd.