About Hoonigan
Hoonigan is a Retail company based in Compton (United States) founded in 2011, and was acquired by WheelPros in September 2021. Internet first brand offering apparel wear for women and men. Its website hoonigan.com draws about 126 thousand monthly visits. Hoonigan offers products and services including Lighting, Wheels, Suspension, and Accessories. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include True Religion Apparel, Everlane and Chubbies Shorts; 2 of its 3 listed competitors have raised funding.
Company details
Hoonigan was established in 2011 in Compton, United States, as an internet-first brand in the apparel sector. Products including apparel wear for women and men are provided through online channels. Operations are centered on e-commerce, with a focus on direct-to-consumer sales. The company maintains its headquarters in the United States, serving customers primarily via its domain hoonigan.com.
Products & Services of Hoonigan
Hoonigan offers a comprehensive portfolio of products and services, including Lighting, Wheels, Suspension, and Accessories.
Provides cutting-edge lighting solutions for vehicles and enthusiasts
Offers high-performance wheels for automotive builds
Delivers advanced suspension systems for off-road and motorsport
Supplies various accessories to enhance vehicle performance
Apps and channels of Hoonigan
its YouTube channel Hoonigan has 5.78M subscribers and 30 videos.
Videos from Hoonigan
The most watched videos on Hoonigan's YouTube channel, Hoonigan (5.78M subscribers). Click a video to play it here.
More on Hoonigan.
Investors in Hoonigan
Hoonigan has secured backing from 1 investor. Prominent investors backing the company include WheelPros.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Aftermarket wheels are manufactured and distributed by WheelPros globally. | 1995 | wheelpros.com | Cerritos, United States |
Investor details for Hoonigan
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People of Hoonigan
13 people are tracked at Hoonigan (7 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Jennifer van Dijk | CEO | Leadership |
Vincent Anatra | Vice President Of Business Development | Leadership |
Sandra Sypniewski | Director Of Accounts | Leadership |
Christopher Jennings | Head Of Production | Leadership |
Jeffrey Ge | Senior Vice President Of Global Supply Chain | Leadership |
Rick Beckerman | Vice President Ecommerce | Leadership |
Dustin Fisher | Chief Financial Officer | Leadership |
Joey Marshall | Cinematographer / Editor | Team |
Nishant Joshi | AR Supervisor | Team |
Drew Maxwell | Enterprise Resources Planning Business Analyst | Team |
Jon Kramer | Product Sales And Licensing Manager | Team |
Neil Cole | Presenter | Team |
Corey Hosford | Live Stream Dude / Host | Team |
Complete people profiles for Hoonigan
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Timeline of Hoonigan
2 dated milestones of Hoonigan across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Hoonigan is founded.
- Exit Acquired by WheelPros.
Competitors of Hoonigan
Hoonigan has 3 listed competitors in our database, 2 of them funded. They include True Religion Apparel, Everlane and Chubbies Shorts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. |
Detailed competitors of Hoonigan
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Web traffic of Hoonigan
The website of Hoonigan (hoonigan.com) receives about 126.4K visits a month and ranks #170,909 among all websites worldwide, #3,768 in Vehicles.
- Monthly visits126.4K
▼ 23.9% vs previous month
- Unique visitors77.8K
per month
- Global rank#170,909
among all websites
- Category rank#3,768
Vehicles · Vehicles
- Bounce rate35%
- Pages per visit5.9
- Average visit1 min 06 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Hoonigan. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| throtl.com | 100% | 274.6K | #119,958 | View details | |
| mobiloil.com | 98% | View details | |||
hooniganracing.com | hooniganracing.com | 92% | #874,131 | – | |
| tunercult.com | 84% | #176,700 | View details | ||
store.speedhunters.com | store.speedhunters.com | 68% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Hoonigan
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- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Hoonigan (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Hoonigan
Complete news archive for Hoonigan
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Frequently Asked Questions about Hoonigan
Hoonigan was founded in 2011.
Hoonigan is headquartered in Compton, United States. It is registered at Compton, California, United States.
Hoonigan was established in 2011 in Compton, United States, as an internet-first brand in the apparel sector. Products including apparel wear for women and men are provided through online channels. Operations are centered on e-commerce, with a focus on direct-to-consumer sales. The company maintains its headquarters in the United States, serving customers primarily via its domain hoonigan.com.
Hoonigan's top competitors include True Religion Apparel, Everlane and Chubbies Shorts.
Hoonigan offers Lighting, Wheels, Suspension, and Accessories.
Hoonigan has 1 investor. Key investors include WheelPros.
Yes. Hoonigan was acquired by WheelPros in September 2021.
The website of Hoonigan receives about 126 thousand visits a month and ranks #170,909 among all websites worldwide.