About Hormona
Hormona is a Healthcare company based in London (United Kingdom) founded in 2019 by Jasmine Tagesson and Karolina Lofqvist. Hormona has raised $8.2 million across 2 funding rounds from investors including Techstars, Blackheat Equity and Nascent Invest. Its chief executive, as recorded, is Karolina Lofqvist. Its website hormona.io draws about 33 thousand monthly visits. Its focus areas include HealthTech, Online Health Information, Internet First Media and Women Health. Its legal entity is WLNESS SCIENCE LTD.
Company details
Provider of a home-based test for tracking hormone levels. The company offers first of its kind at-home hormone test, connected to the Hormona hormone tracking app, to test hormone levels in the comfort of your home and can receive personalized insights. Also, users can track symptoms of the menstrual cycle and hormones.
- Headquarters London, United Kingdom
- Founders Jasmine Tagesson, Karolina Lofqvist
- SectorsHealthcare
- Website category Health · Mental Health
- Email••••••••
- Website hormona.io
- Social LinkedIn X Facebook Instagram
- Legal Name Wlness Science Ltd
- Date of Incorporation 12 Oct, 2020
- Jurisdiction WEYBRIDGE, SURREY, ENGLAND
- Total Equity Funding$8.2M (USD)
in 2 rounds
- Latest Funding Round$6.7M (USD), Seed
May 2025
- InvestorsTechstars
& 5 more
Apps and channels of Hormona
Hormona publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Hormona
Hormona has successfully raised a total of $8.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $6.7 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.2M
- Total Rounds 2
- Last Round Seed — $6.7M
- First Round $1.5M
(May 2022)
- Investors Count 6
All 2 funding rounds of Hormona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $6.7M | Seed | – | Voima Ventures, Supernode Global | |
| May 2022 | $1.5M | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Hormona
Hormona has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Techstars, Blackheat Equity and Nascent Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Investment support is provided to startups by Blackheat Equity. | blackheatequity.com | Sweden | ||
Funding is provided for deep tech ventures in Nordics. | voimaventures.com | Helsinki, Finland | ||
A family-owned investment company focused on consumer-oriented brands. | 2016 | dlfventure.com | Brussels, Belgium | |
Invests in early-stage startups in health, education, creativity, community, productivity, and financial empowerment. | 2016 | supernodeglobal.com | London, United Kingdom |
Investor details for Hormona
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hormona
7 people are tracked at Hormona (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Jasmine Tagesson | Co-Founder | Leadership |
Karolina Lofqvist | Co-Founder & CEO | Leadership |
Karolina Löfqvist | Founder & CEO | Leadership |
Sandra Alcalde García | Head Of UX | Leadership |
Katherine Maslowski | Content Writer | Team |
Sofia Bolinsson | Product Designer | Team |
Trevor Grady | Senior Product Manager | Team |
Complete people profiles for Hormona
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hormona
3 dated milestones of Hormona across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Hormona is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed, of $6.7M.
Web traffic of Hormona
The website of Hormona (hormona.io) receives about 33K visits a month and ranks #1,057,258 among all websites worldwide, #1,927 in Mental Health.
- Monthly visits33K
▲ 11.8% vs previous month
- Unique visitors14K
per month
- Global rank#1,057,258
among all websites
- Category rank#1,927
Health · Mental Health
- Bounce rate40%
- Pages per visit1.5
- Average visit40 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Hormona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oova.life | 100% | 48.9K | #718,163 | View details | |
miracare.com | miracare.com | 86% | #120,499 | – | |
medericenter.org | medericenter.org | 78% | #3,769,476 | – | |
| mygenefood.com | 64% | #482,352 | View details | ||
| healthtap.com | 64% | 596.6K | #75,300 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Hormona
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Hormona
Hormona was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Hormona is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Karolina Lofqvist is the CEO of Hormona, as recorded in our data. They have also founded this company.
Hormona is a funded company, having raised a total of $8.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on May 2022.
Provider of a home-based test for tracking hormone levels. The company offers first of its kind at-home hormone test, connected to the Hormona hormone tracking app, to test hormone levels in the comfort of your home and can receive personalized insights. Also, users can track symptoms of the menstrual cycle and hormones.
Hormona has 6 investors. Key investors include Techstars, Blackheat Equity, Nascent Invest, Voima Ventures, and Supernode Global.
Hormona operates through Wlness Science Ltd.
Yes. Hormona publishes Hormona: Period & Hormones, with over 10,000 downloads.