About Horseware
Horseware is a Consumer company based in Dundalk (Ireland) founded in 1985. Horse care products are developed and supplied by Horseware. Its chief executive, as recorded, is Mark Saunders. Its website horseware.com draws about 89 thousand monthly visits. Horseware offers products and services including Horse Rugs, Therapy Products, and Accessories. Its focus areas include Consumer Goods, Pet Care Products, Multi-Category and Internet First Brand. Its legal entity is PACE BUILDERS INC.
Company details
Horseware was established in 1985 in Dundalk, Ireland, focusing on the equestrian sector. A range of horse care products, including rugs, apparel, and accessories, is manufactured and distributed globally. Operations are centered on quality materials and design for equine welfare. The company is led by CEO Mark Saunders, with headquarters remaining in Ireland to oversee international supply chains.
- Investors
Products & Services of Horseware
Horseware offers a comprehensive portfolio of products and services, including Horse Rugs, Therapy Products, and Accessories.
Protective coverings for horses in different weather conditions
Items like boots and wraps for horse recovery and comfort
Gear including saddle pads and fly masks for riders and horses
Apps and channels of Horseware
its YouTube channel Horseware Ireland has 5.8K subscribers and 30 videos.
Videos from Horseware
The most watched videos on Horseware's YouTube channel, Horseware Ireland (5.8K subscribers). Click a video to play it here.
More on Horseware Ireland.
Funding Insights of Horseware
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Horseware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | Private Equity Round | – | Lonsdale Capital Partners | – |
1 investors in total: 1 institutional.
Investors in Horseware
Horseware has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Lonsdale Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm focused on mid-market investments. | lonsdalepartners.com | London, United Kingdom |
Investor details for Horseware
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Horseware
16 people are tracked at Horseware (9 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Mark Saunders | CEO | Leadership |
Kieran O'Brien | Financial Director | Leadership |
David S. | EMEA Head Of Commercial | Leadership |
Gerard Boyle | Chief Operations Officer | Leadership |
Meghan Neff | Head Of Global Customer Support | Leadership |
Michelle Vestal | Global Director Of Human Resources | Leadership |
Louis O'Neill | Chief Executive Officer | Leadership |
Rebecca Minard | Chief Merchandising Officer | Leadership |
Carma Caughlan | Chief Marketing Officer | Leadership |
Lisa Hughes | Executive Assistant / Office Manager | Team |
Kim Daly | Financial Controller | Team |
Aileen Phelan | Senior Customer Support Representative | Team |
Robyn Barclay | Merchandise Manager | Team |
Alison Miller | Executive Assistant And Office Manager | Team |
Bregje Weijkamp | Account Manager Western Europe | Team |
Jenny Kindhauser | Regional Sales Manager DACH | Team |
Complete people profiles for Horseware
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Horseware
2 dated milestones of Horseware across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Horseware is founded.
- Funding First funding round.
Web traffic of Horseware
The website of Horseware (horseware.com) receives about 88.8K visits a month and ranks #300,678 among all websites worldwide, #2,173 in Horses.
- Monthly visits88.8K
▼ 22% vs previous month
- Unique visitors46.5K
per month
- Global rank#300,678
among all websites
- Category rank#2,173
Pets and Animals · Horses
- Bounce rate39%
- Pages per visit3.4
- Average visit1 min 59 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Horseware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
horze.fr | horze.fr | 100% | #442,153 | – | |
| smartpakequine.com | 97% | 255.2K | #151,994 | View details | |
sstack.com | sstack.com | 96% | #145,938 | – | |
reiterladen24.de | reiterladen24.de | 94% | #453,830 | – | |
tackoftheday.com | tackoftheday.com | 94% | #283,139 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Horseware
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Horseware
Complete news archive for Horseware
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Frequently Asked Questions about Horseware
Horseware was founded in 1985 and raised its 1st funding round 36 years after it was founded.
Horseware is headquartered in Dundalk, Ireland. It is registered at Dundalk, Louth, Ireland.
Mark Saunders is the CEO of Horseware, as recorded in our data.
Horseware was established in 1985 in Dundalk, Ireland, focusing on the equestrian sector. A range of horse care products, including rugs, apparel, and accessories, is manufactured and distributed globally. Operations are centered on quality materials and design for equine welfare. The company is led by CEO Mark Saunders, with headquarters remaining in Ireland to oversee international supply chains.
Horseware offers Horse Rugs, Therapy Products, and Accessories.
Horseware has 1 investor. Key investors include Lonsdale Capital Partners.
Horseware operates through Pace Builders Inc..