About Hotel Effectiveness
Hotel Effectiveness is a Travel & Hospitality company based in Alpharetta (United States) founded in 2008 by Taylor Beauchamp and Mike Martin, and was acquired by ASG in May 2022. Web-based labor and employee management solutions for hotels are provided. Hotel Effectiveness has completed 1 acquisition, including LobbyLights. Its website hoteleffectiveness.com draws about 118 thousand monthly visits. Its focus areas include Travel and Hospitality Tech, Hotel IT, Operations Management and Labor Management.
Company details
Hotel Effectiveness was founded in 2008 and is based in Alpharetta, United States. Web-based software for labor management and employee operations in the hotel sector is delivered. Coverage includes task scheduling, automated monitoring, performance benchmarking, time and attendance tracking, and wage analysis. The platform operates on a monthly subscription model. Clients such as Rolling Oaks Hospitality, Lodging Host Hotel Corporation, Hospitality Ventures Management Group, and Magnolia Hotel Group are supported.
- Headquarters Alpharetta, United States
- Founders Taylor Beauchamp, Mike Martin
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Email••••••••
- Phone•••• ••••
- Website hoteleffectiveness.com
- Social LinkedIn X Facebook
- Acquired by ASG (May 2022)
- InvestorsGrowth Street Partners
& 1 more
- Investments & Acquisitions
- Acquired byASG
(May 2022)
Funding Insights of Hotel Effectiveness
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Hotel Effectiveness with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | Seed | – | Growth Street Partners | – |
2 investors in total: 2 institutional.
Investors in Hotel Effectiveness
Hotel Effectiveness has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Growth Street Partners and ASG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth Street Partners is engaged in providing growth capital and strategic support to SaaS and tech-enabled services companies. | growthstreetpartners.com | San Francisco, United States | ||
Vertical SaaS companies are acquired and built into market leaders by ASG. | alpinesg.com |
Investor details for Hotel Effectiveness
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- Co-investor network
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People of Hotel Effectiveness
2 people are tracked at Hotel Effectiveness (2 in leadership).
| Name | Role | Group |
|---|---|---|
Taylor Beauchamp | Co-Founder | Leadership |
Mike Martin | Co-Founder | Leadership |
Complete people profiles for Hotel Effectiveness
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- Full employee list
- Team structure
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Investments & Acquisitions by Hotel Effectiveness
Hotel Effectiveness has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LobbyLights.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wage and employee benefits database to hotel and lodging industry. | lobbylights.com | Cleveland, United States | 2013 | Mar 2019 | •••• |
Complete acquisition details for Hotel Effectiveness
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- Exports
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Timeline of Hotel Effectiveness
4 dated milestones of Hotel Effectiveness across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Hotel Effectiveness is founded.
- Funding First funding round.
- Acquisition Acquires LobbyLights.
- Exit Acquired by ASG.
Web traffic of Hotel Effectiveness
The website of Hotel Effectiveness (hoteleffectiveness.com) receives about 118.5K visits a month and ranks #154,372 among all websites worldwide, #4,432 in Accommodation and Hotels.
- Monthly visits118.5K
▼ 17.2% vs previous month
- Unique visitors13.9K
per month
- Global rank#154,372
among all websites
- Category rank#4,432
Travel and Tourism · Accommodation and Hotels
- Bounce rate17%
- Pages per visit15.4
- Average visit6 min 34 sec
- DevicesDesktop 78% · Mobile 22%
Websites whose visitors overlap most with Hotel Effectiveness. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| str.com | 100% | 102K | #210,042 | View details | |
cloud.m3as.com | cloud.m3as.com | 97% | #160,909 | – | |
hospitalitynet.org | hospitalitynet.org | 84% | #182,012 | – | |
myportal.wyndhamworldwide.com | myportal.wyndhamworldwide.com | 84% | – | ||
choiceadvantage.com | choiceadvantage.com | 84% | #6,551 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Hotel Effectiveness
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Hotel IT
3 companies that operate in the same segment as Hotel Effectiveness (Hotel IT) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | |||
Browser-based software solutions for hotels and other accomodations | 2012 | San Diego, California, United States | USD 246.94 M | |||
Cloud-based revenue management solutions are provided for the hospitality sector. | 2012 | San Francisco, California, United States | USD 143.28 M | 84 |
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Related news about Hotel Effectiveness
Complete news archive for Hotel Effectiveness
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Frequently Asked Questions about Hotel Effectiveness
Hotel Effectiveness was founded in 2008 and raised its 1st funding round 10 years after it was founded.
Hotel Effectiveness is headquartered in Alpharetta, United States. It is registered at Alpharetta, Georgia, United States.
Hotel Effectiveness was founded in 2008 and is based in Alpharetta, United States. Web-based software for labor management and employee operations in the hotel sector is delivered. Coverage includes task scheduling, automated monitoring, performance benchmarking, time and attendance tracking, and wage analysis. The platform operates on a monthly subscription model. Clients such as Rolling Oaks Hospitality, Lodging Host Hotel Corporation, Hospitality Ventures Management Group, and Magnolia Hotel Group are supported.
Hotel Effectiveness has made 1 acquisition, including LobbyLights.
Hotel Effectiveness has 2 investors. Key investors include Growth Street Partners, and ASG.
Yes. Hotel Effectiveness was acquired by ASG in May 2022.
The website of Hotel Effectiveness receives about 118 thousand visits a month and ranks #154,372 among all websites worldwide.