About Hovis
Hovis is a company based in High Wycombe (United Kingdom) founded in 1886 was acquired by Associated British Foods in August 2025.. Hovis offers products and services including Best of Both Loaf, Tasty Wholemeal, Seed Sensations, Soft White Loaf, and Granary Loaf. Hovis operates in a competitive market with competitors including Higgidy, Coultons Bread, Brace's Bakery, Dean’s and The Bread Factory, among others.
- Headquarter High Wycombe, United Kingdom
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Hovis Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$134.71 M (USD), Debt – Conventional
May 26, 2014
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Investors
Associated British Foods
& 4 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Hovis
Hovis offers a comprehensive portfolio of products and services, including Best of Both Loaf, Tasty Wholemeal, Seed Sensations, Soft White Loaf, and Granary Loaf. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Loaf blending white and wholemeal flours, rich in calcium for nutrition.
Wholemeal bread high in fibre and vitamin B1 for healthy eating.
Bread with seeds for added texture and flavour in meals.
Soft bread suitable for sandwiches and toast daily.
Malted wheat bread with nutty flavour for versatile use.
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Software Development Team
17 people
Human Resources and Administration
10 people
Finance and Accounting
9 people
Leadership Team
5 people
Product Management Team
5 people
Manufacturing Team
3 people
Supply Team
3 people
General Team
3 people
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Funding Insights of Hovis
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $134.7M
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First Round
First Round
(26 May 2014)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2014 | Amount | Debt – Conventional - Hovis | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hovis
Hovis has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Associated British Foods, GE Capital and The Gores Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private investments are made in mature businesses across multiple sectors.
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Endless LLP is engaged in private equity investments.
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Commercial aircraft and equipment leasing and lending services are provided.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hovis
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hovis
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hovis Comparisons
Competitors of Hovis
Hovis operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Higgidy, Coultons Bread, Brace's Bakery, Dean’s and The Bread Factory, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Bakery snacks are processed, packaged, and supplied to markets.
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Multi-category bakery snacks are produced and branded by Coultons Bread.
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Brand of bread
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Shortbreads and biscuits are manufactured under the Dean’s brand.
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Artisan breads are produced and distributed to chefs and restaurants.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hovis
Frequently Asked Questions about Hovis
When was Hovis founded?
Hovis was founded in 1886 and raised its 1st funding round 128 years after it was founded.
Where is Hovis located?
Hovis is headquartered in High Wycombe, United Kingdom. It is registered at High Wycombe, Buckinghamshire, United Kingdom.
Who is the current CEO of Hovis?
Mitchell Lucas is the current CEO of Hovis.
What does Hovis do?
Hovis was founded in 1886 and is headquartered in High Wycombe, United Kingdom. As a bread brand within the food sector, a range of products including wholemeal, soft white, and other varieties is manufactured. Operations focus on distribution across the UK market, where the majority of sales occur. Leadership is provided by CEO Mitchell Lucas.
Who are the top competitors of Hovis?
Hovis's top competitors include Higgidy, The Real Yorkshire Pudding Company and Brace's Bakery.
What products or services does Hovis offer?
Hovis offers Best of Both Loaf, Tasty Wholemeal, Seed Sensations, Soft White Loaf, and Granary Loaf.
Who are Hovis's investors?
Hovis has 5 investors. Key investors include Associated British Foods, GE Capital, The Gores Group, Premier Foods, and Endless LLP.
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