Hubly

New York, United States Founded: 2019 • Age: 7 yrs Acquired By Docupace
A business management platform is offered for financial advisors.

About Hubly

Hubly is a Technology company based in New York (United States) founded in 2019 by Sean Rumsby, Ron Gorodetsky, and Louis Retief, and was acquired by Docupace in March 2025. A business management platform is offered for financial advisors. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Hubly has raised $2.45 million across 2 funding rounds from investors including Docupace, Techstars and Mucker. Its chief executive, as recorded, is Louis Retief. Its website myhubly.com draws about 18 thousand monthly visits. Hubly offers products and services including Hubly CRM, Workflow Templates, and Client Onboarding. Its focus areas include Software and Financial Technology. Its legal entity is Hubly Inc. Its competitors include Planful, Modern Wealth Management and iraLogix; 3 of its 3 listed competitors have raised funding.

Company details

A specialized CRM platform is provided by Hubly for financial advisory firms. Operations are streamlined through scalable workflows, client onboarding, and meeting management. Sectors served include financial planning and wealth management. Solutions such as workflow templates, automation, and visibility tools are designed to enhance efficiency. Client progress tracking and employee onboarding are also supported to ensure consistent service delivery at scale.

  • Headquarters New York, United States
  • Founders Sean Rumsby, Ron Gorodetsky, Louis Retief
  • Stage Acquired
  • Sectors
    Technology
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website myhubly.com
  • Social LinkedIn Facebook YouTube
  • Acquired by Docupace (Mar 2025)
  • Legal Name Hubly Inc.
Key Metrics
  • Total Equity Funding
    $2.45M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.45M (USD), Seed

    Nov 2021

  • Investors
    Docupace

    & 4 more

  • Acquired by
    Docupace

    (Mar 2025)

Products & Services of Hubly

Hubly offers a comprehensive portfolio of products and services, including Hubly CRM, Workflow Templates, and Client Onboarding.

Hubly CRM
Financial Advisory Software

A CRM system is provided for financial advisory firms.

Workflow Templates
Process Management

Over 100 templates are offered for advisory workflows.

Client Onboarding
Client Management

Consistent onboarding experience is delivered for new clients.

Apps and channels of Hubly

its YouTube channel Hubly has 157 subscribers and 30 videos.

Hubly
YouTube 157 subscribers 30 videos Science & Technology
Open channel

Videos from Hubly

The most watched videos on Hubly's YouTube channel, Hubly (157 subscribers). Click a video to play it here.

Hubly | Growth Without Growing Pains
1.1K views
Hubly Demo & Tour
696 views
Hubly 10 Minute Video at AdviceTechLive 2022
565 views
How to Efficiently Assign Tasks in Your Financial Advisory Firm
430 views

More on Hubly.

Funding Insights of Hubly

Hubly has successfully raised a total of $2.45M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.45 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $2.45M
  • Total Rounds 2
  • Last Round Seed β€” $1.45M
  • First Round $1M

    (Sep 2019)

  • Investors Count 4

All 2 funding rounds of Hubly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2021$1.45MSeed–Mucker, OCA Ventures
Sep 2019$1MSeed–Techstars
–
Valuation history

5 investors in total: 5 institutional.

Investors in Hubly

Hubly has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Docupace, Techstars and Mucker.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Accelerator and venture capital firm
mucker.comSanta Monica, United States
Seed and early-stage US venture capital investments are managed.
ocaventures.comChicago, United States
Early-stage software companies are funded by Cascade Seed Fund.
2014cascadeseedfund.comBend, United States
Startups are accelerated globally without sector restrictions through structured programs.
2006techstars.comNew York, United States
Wealth management solutions are delivered for financial institutions and compliance.
2002docupace.comLos Angeles, United States
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Investor details for Hubly

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Hubly

5 people are tracked at Hubly (3 in leadership, 2 in team).

NameRoleGroup
Sean Rumsby
Co-FounderLeadership
Ron Gorodetsky
Co-FounderLeadership
Louis Retief
Co-Founder & CEOLeadership
Fred Egler
Senior Product ManagerTeam
Cooper Shubert
Customer Training LeadTeam
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Complete people profiles for Hubly

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Verified entity values are shown only after access is granted.

Timeline of Hubly

4 dated milestones of Hubly across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Hubly is founded.
  2. Funding First funding round of $1.0M.
  3. Funding Latest funding round, Seed, of $1.4M.
  4. Exit Acquired by Docupace.

Competitors of Hubly

Hubly has 3 listed competitors in our database, 3 of them funded. They include Planful, Modern Wealth Management and iraLogix.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
planful.com2000Redwood, United States$71.65M191
Cloud-based financial planning and advisory solutions are provided for businesses.
modwm.com2023Lenexa, United States$200M101
Wealth management services are provided to clients by the firm.
iralogix.com2015Doral, United States$48.38M
Financial planning software for IRA recordkeeping is offered.
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Detailed competitors of Hubly

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Hubly

The website of Hubly (myhubly.com) receives about 18K visits a month.

  • Monthly visits
    18K

    ▲ 12.4% vs previous month

Similar websites

Websites whose visitors overlap most with Hubly. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
surgent.com
100%
324.4K#62,132View details
wealthmanagement.com
97%
206.6K#257,816View details
njcpa.org
njcpa.org
88%
#626,990–
fintech.global
72%
188.4K#260,629View details

Top companies in SME & Vertical Software

3 companies that operate in the same segment as Hubly (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Business management software is offered for home service providers.
2007Glendale, California, United StatesUSD 1.1 BUSD 960.97 M3,049
Provider of cloud-based POS software solutions for businesses and service providers
1999San Francisco, California, United StatesUSD 923 M2,684
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M
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Related news about Hubly

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Complete news archive for Hubly

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Frequently Asked Questions about Hubly

Hubly was founded in 2019.

Hubly is headquartered in New York, United States. It is registered at New York, New York, United States.

Louis Retief is the CEO of Hubly, as recorded in our data. They have also founded this company.

Hubly is a funded company, having raised a total of $2.45M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Sep 2019.

A specialized CRM platform is provided by Hubly for financial advisory firms. Operations are streamlined through scalable workflows, client onboarding, and meeting management. Sectors served include financial planning and wealth management. Solutions such as workflow templates, automation, and visibility tools are designed to enhance efficiency. Client progress tracking and employee onboarding are also supported to ensure consistent service delivery at scale.

Hubly's top competitors include Planful, iraLogix and Modern Wealth Management.

Hubly offers Hubly CRM, Workflow Templates, and Client Onboarding.

Hubly has 5 investors. Key investors include Docupace, Techstars, Mucker, OCA Ventures, and Cascade Seed Fund.

Hubly operates through Hubly Inc..

Yes. Hubly was acquired by Docupace in March 2025.

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