About Huboo
Huboo is a Transportation, Automotive & Logistics company based in Bristol (United Kingdom) founded in 2017 by Paul Dodd and Martin Bysh. SaaS-based solutions for e-commerce order fulfillment are provided. It operates in the Transportation, Automotive & Logistics and Retail sectors. Huboo has raised $196.93 million across 7 funding rounds from investors including HSBC, Maersk and Hearst. Huboo has completed 3 acquisitions, including New Vision, Roseta and Sorted. Its website huboo.com draws about 65 thousand monthly visits. Huboo offers products and services including eCommerce Fulfilment, Huboo Dashboard, and Integrations. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Shipping and Fulfillment Enablers. Its legal entity is HUBOO TECHNOLOGIES LIMITED. Its competitors include Veeqo, Sorted and Scurri; 3 of its 3 listed competitors have raised funding.
Company details
Huboo was founded in 2017 in Bristol, United Kingdom, as a provider of SaaS-based e-commerce order fulfillment solutions. The platform is utilized by online businesses to track inbound goods, monitor stock levels, and analyze sales performance. Operations focus on streamlining logistics and inventory management within the e-commerce sector, supporting efficient order processing across various markets.
- Headquarters Bristol, United Kingdom
- Founders Paul Dodd, Martin Bysh
- SectorsTransportation, Automotive & LogisticsRetail
- Phone•••• ••••
- Website huboo.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Huboo Technologies Limited
- Date of Incorporation 11 Aug, 2015
- Jurisdiction BRISTOL, ENGLAND
- Total Equity Funding$196.93M (USD)
in 7 rounds
- Latest Funding Round$57.74M (USD), Series C
Nov 2024
- InvestorsHSBC
& 10 more
- Investments & AcquisitionsNew Vision
& 2 more
Products & Services of Huboo
Huboo offers a comprehensive portfolio of products and services, including eCommerce Fulfilment, Huboo Dashboard, and Integrations.
Platform for order processing and global shipping for businesses.
System to track inventory, sales, and courier details online.
Connections to marketplaces and systems for seamless operations.
Apps and channels of Huboo
its YouTube channel Huboo Fulfilment has 568 subscribers and 15 videos.
Videos from Huboo
The most watched videos on Huboo's YouTube channel, Huboo Fulfilment (568 subscribers). Click a video to play it here.
More on Huboo Fulfilment.
Funding Insights of Huboo
Huboo has successfully raised a total of $196.93M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $57.74 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $196.93M
- Total Rounds 7
- Last Round Series C — $57.74M
- First Round $2.7M
(Oct 2019)
- Investors Count 11
All 7 funding rounds of Huboo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $57.74M | Series C | – | Mubadala | – |
| Nov 2023 | Debt – Conventional | – | – | ||
| Nov 2023 | $36.83M | Series B | – | – | |
| Oct 2021 | $81.69M | Series B | – | Mubadala | |
| Sep 2020 | $17.96M | Series A | – | Stride.vc | |
| Mar 2020 | Seed | – | Maersk | – | |
| Oct 2019 | $2.7M | Seed | – | Episode 1 Ventures |
11 investors in total: 11 institutional.
Investors in Huboo
Huboo has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include HSBC, Maersk and Hearst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in pre-seed startups focused on innovation and impact in the UK. | adaventures.com | |||
Investments in seed stage startups are made by Stride.vc. | stride.vc | London, United Kingdom | ||
Seed & early-stage tech-focused venture capital firm | episode1.com | London, United Kingdom | ||
VC fund focused on early stage trade & logistics sectors | growth.maersk.com | Copenhagen, Denmark | ||
True is engaged in business advisory and investment services. | true.global | London, United Kingdom | ||
Early-stage startups are funded and mentored by Seedfunders. | seedfunders.com | St. Petersburg, United States | ||
Sovereign wealth fund of United Arab Emirates | 2002 | mubadala.com | Abu Dhabi, United Arab Emirates | |
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 1988 | blackrock.com | New York, United States | |
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom | |
Supply chain, logistics, and transportation services are provided globally. | 1904 | maersk.com | United States |
Investor details for Huboo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Huboo
44 people are tracked at Huboo (14 in leadership, 1 in board & advisors, 29 in team).
| Name | Role | Group |
|---|---|---|
Paul Dodd | Co-Founder & Chief Innovation Officer | Leadership |
Martin Bysh | Co-Founder | Leadership |
Oliver Duffen | Head Of Sales | Leadership |
Claire Gates | Chief Commercial Officer (cco) | Leadership |
Guillermo Ache | Head Of Europe | Leadership |
Andrew Harkness | VP Of Sales & Marketing | Leadership |
Mark Elward | VP of Enterprise Sales | Leadership |
Gustavo Gonzalez Lozano | Head Of Data Science | Leadership |
Sam Saunders | Director Of Operations | Leadership |
Zihana Jaleel | Head Of Human Resources | Leadership |
Vera Catalão | Talent Acquisition Partner | Leadership |
Denis Zonov | Head Of Design | Leadership |
Andy Magromallis | Head of Loss Prevention | Leadership |
Darren Scammell | VP, IT | Leadership |
Cleo Sham | Board Member | Board & advisors |
Cezar Calligaris | Performance Marketing Lead | Team |
Max Crew-Gee | Key Account Manager | Team |
Clare Joseph Certrp | Talent Acquisition Manager | Team |
Jude Moore | Business Development Executive | Team |
Luke Talmage | Business Development Executive | Team |
24 more people are available in the full profile.
Complete people profiles for Huboo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Huboo
Huboo has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include New Vision, Roseta and Sorted.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
E-commerce shipping operations are managed via SaaS platform. | sorted.com | Manchester, United Kingdom | 2010 | Apr 2026 | •••• | |
Cloud-based eCommerce integration services for businesses are provided. | roseta.io | Bristol, United Kingdom | 2019 | Feb 2022 | •••• | |
API development, integration, and software services are provided. | new-vision.io | Bristol, United Kingdom | 2013 | Feb 2022 | •••• |
Complete acquisition details for Huboo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Huboo
6 dated milestones of Huboo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Huboo is founded.
- Funding First funding round of $2.7M.
- Acquisition Acquires New Vision.
- Acquisition Acquires Roseta.
- Funding Latest funding round, Series C, of $57.7M.
- Acquisition Acquires Sorted.
Competitors of Huboo
Huboo has 3 listed competitors in our database, 3 of them funded. They include Veeqo, Sorted and Scurri.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| veeqo.com | 2012 | Swansea, United Kingdom | $11.46M | 87 | Cloud-based inventory and fulfillment solutions are provided for businesses. | |
| sorted.com | 2010 | Manchester, United Kingdom | $104.55M | 92 | E-commerce shipping operations are managed via SaaS platform. | |
| scurri.com | 2010 | Maidenhead, United Kingdom | $19.94M | Cloud-based fulfillment solutions are provided for e-retailers. |
Detailed competitors of Huboo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Huboo
The website of Huboo (huboo.com) receives about 65.2K visits a month.
- Monthly visits65.2K
▼ 10.4% vs previous month
Websites whose visitors overlap most with Huboo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fulfillable.co.uk | 100% | 8K | #2,307,371 | View details | |
| ecommercefulfilment.com | 83% | 33.5K | #830,223 | View details |
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Related news about Huboo
Complete news archive for Huboo
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Frequently Asked Questions about Huboo
Huboo was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Huboo is headquartered in Bristol, United Kingdom. It is registered at Bristol, England, United Kingdom.
Huboo is a funded company, having raised a total of $196.93M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.7M, raised on Oct 2019.
Huboo was founded in 2017 in Bristol, United Kingdom, as a provider of SaaS-based e-commerce order fulfillment solutions. The platform is utilized by online businesses to track inbound goods, monitor stock levels, and analyze sales performance. Operations focus on streamlining logistics and inventory management within the e-commerce sector, supporting efficient order processing across various markets.
Huboo offers eCommerce Fulfilment, Huboo Dashboard, and Integrations.
Huboo has made 3 acquisitions, including New Vision, Roseta, and Sorted.
Huboo operates through Huboo Technologies Limited.