About Hue
Hue is a company based in Boston (United States) founded in 2021. It operates as a SaaS (Software-as-a-Service), and Two-Sided Marketplace. Hue has raised $5.71 million across 2 funding rounds. Hue offers products and services including Shoppable UGC Platform and Hue Community. Hue operates in a competitive market with competitors including Firework, Bambuser, Swirl, Instasell and Nimblecommerce, among others.
- Headquarter Boston, United States
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Sectors
RetailTechnology
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.71 M (USD)
in 2 rounds
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Latest Funding Round
$4.46 M (USD), Series A
Apr 09, 2024
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Investors
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Employee Count
Employee Count
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Products & Services of Hue
Hue offers a comprehensive portfolio of products and services, including Shoppable UGC Platform and Hue Community. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Shoppable video content is provided for eCommerce growth.
Creator community is curated for authentic UGC content.
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Funding Insights of Hue
Hue has successfully raised a total of $5.71M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.46 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $4.5M
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First Round
First Round
(30 Mar 2022)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Series A - Hue | Valuation |
investors |
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| Mar, 2022 | Amount | Seed - Hue | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Hue
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hue
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hue Comparisons
Competitors of Hue
Hue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Firework, Bambuser, Swirl, Instasell and Nimblecommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of a cloud-based software tool to create shoppable and interactive videos
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| domain | founded_year | HQ Location |
Providing solution for live video streaming for businesses
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| domain | founded_year | HQ Location |
AI-powered solutions are provided for enhancing ecommerce product pages.
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| domain | founded_year | HQ Location |
Provider of live streaming e-commerce software suite solutions for businesses
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| domain | founded_year | HQ Location |
Digital commerce platform is utilized by publishers to maximize revenues.
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| domain | founded_year | HQ Location |
Cloud-based marketing solutions for eCommerce are provided by ChannelSight.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Hue
When was Hue founded?
Hue was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Hue located?
Hue is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Hue a funded company?
Hue is a funded company, having raised a total of $5.71M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.25M, raised on Mar 30, 2022.
What does Hue do?
Hue is focused on delivering shoppable user-generated content (UGC) solutions through advanced video technology. Services are offered to brands and retailers across various sectors including fashion, beauty, and skincare. The platform is designed to drive eCommerce growth by curating authentic video testimonials and reviews. Integration of AI-powered tools for video ranking and smart filters is included to enhance customer engagement and conversion rates. Collaboration with a community of over 2,000 creators is facilitated to ensure high-quality content that resonates with target audiences.
What products or services does Hue offer?
Hue offers Shoppable UGC Platform and Hue Community.