About Firework
Firework is a Retail company based in Redwood City (United States) founded in 2017 by Vincent Yang and Jerry Luk. Provider of a cloud-based software tool to create shoppable and interactive videos. It operates in the Retail and Technology sectors. Firework has raised $248.5 million across 6 funding rounds from investors including American Express, Sumitomo Corporation and Lightspeed Venture Partners. Firework was last valued at $750 million in May 2022. Its chief executive, as recorded, is Vincent Yang. Its website firework.com draws about 113 thousand monthly visits. Firework offers products and services including 1:1 Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video. Its focus areas include Video Commerce, Tech Enablers, Shoppable Videos and Live Streaming. Its legal entity is Loop Now Technologies, Inc,.
Company details
Firework was founded in 2017 and is headquartered in Redwood City, United States. Cloud-based software is offered by the company to enable the creation of shoppable and interactive videos. Retailers are supported in producing live stream shopping content across their owned digital properties and various global channels. Operations focus on the e-commerce and video technology sectors, facilitating scalable video studios for international distribution.
- Headquarters Redwood City, United States
- Founders Vincent Yang, Jerry Luk
- Stage Minicorn
- SectorsRetailTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website firework.com
- Social LinkedIn X Instagram YouTube
- Legal Name Loop Now Technologies, Inc,
- Total Equity Funding$248.5M (USD)
in 6 rounds
- Latest Funding Round$150M (USD), Series B
May 2022
- InvestorsAmerican Express
& 6 more
Products & Services of Firework
Firework offers a comprehensive portfolio of products and services, including 1:1 Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video.
Provides tailored AI advice to anticipate customer needs.
Connects stores for 24/7 global access and interactions.
Facilitates video connections between experts and shoppers.
Enables direct purchasing from video content.
Apps and channels of Firework
its YouTube channel Firework has 2.2K subscribers and 22 videos.
Videos from Firework
The most watched videos on Firework's YouTube channel, Firework (2.2K subscribers). Click a video to play it here.
More on Firework.
Funding Insights of Firework
Firework has successfully raised a total of $248.5M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $150 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $248.5M
- Total Rounds 6
- Last Round Series B — $150M
- First Round $30M
(Feb 2020)
- Investors Count 7
All 6 funding rounds of Firework with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $150M | Series B | $750M | SoftBank Vision Fund | – |
| Nov 2021 | Series A | – | – | – | |
| Nov 2021 | Series A | – | American Express | – | |
| Mar 2021 | $55M | Series A | – | GSR Ventures, IDG Global Solutions | |
| Oct 2020 | $13.5M | Series B | – | – | – |
| Feb 2020 | $30M | Series B | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $750M | •••••••• |
Last known valuation $750M (May 2022). 7 investors in total: 7 institutional.
Investors in Firework
Firework has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include American Express, Sumitomo Corporation and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Early-stage tech startups are invested in by GSR Ventures. | gsrventuresglobal.com | Beijing, China | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Financial products for individuals and businesses are compared online. | 1850 | americanexpress.com | New York, United States | |
Delivers market intelligence, advisory services, and events for tech markets. | 1964 | idg.com | Boston, United States | |
Diversified conglomerate operating across multiple industries | 1919 | sumitomocorp.com | Tokyo, Japan | |
CDMO focused on manufacturing of liquid, solid & injectable drug formulations | 1931 | asahi-kasei.com | Tokyo, Japan |
Investor details for Firework
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Firework
36 people are tracked at Firework (16 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Vincent Yang | Co-Founder & CEO | Leadership |
Jerry Luk | Co-Founder & President | Leadership |
Gary Williamson | Vice President Of Sales | Leadership |
Steve Takizawa | Country Head, Japan | Leadership |
Jason Holland | Chief Business & Operating Officer | Leadership |
Bobby Davidorf | Consulting CFO | Leadership |
Rick Zhuang | Chief Technology Officer | Leadership |
Kazuki Tajima | 執行役員 Vice President Ads Business And Strategic Partnerships Retail Publisher | Leadership |
Eva Wang | Chief Growth Officer | Leadership |
Yifan Wang | Global Head Of Operations | Leadership |
Trey Geiger | Director, Strategic Accounts | Leadership |
Indraniel Aaikat | Vice President, Sales & Revenue (apac-mea) | Leadership |
Stuart Mouritzen | Global Director Of Partner Success Enablement Media Publishing | Leadership |
Todd Peklenk | Senior Director Of Enterprise Sales | Leadership |
Edwin C. | Chief Architect (architecture And R&d) | Leadership |
Ronald C. | Vp, Sales & Customer Success, APAC | Leadership |
Clifton L. | Sales Team Leader | Team |
William Cladek | SVP Global Revenue | Team |
Melanie Dsouza | Content Operation Analyst | Team |
Mimi Kaming Li | Engineering Manager Mobile | Team |
16 more people are available in the full profile.
Complete people profiles for Firework
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Firework
4 dated milestones of Firework across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Firework is founded.
- Funding First funding round of $30.0M.
- Funding Latest funding round, Series B, of $150.0M.
- Milestone Reaches Minicorn status.
Web traffic of Firework
The website of Firework (firework.com) receives about 113.3K visits a month and ranks #348,519 among all websites worldwide, #10,228 in Marketing and Advertising.
- Monthly visits113.3K
▲ 5% vs previous month
- Unique visitors44.3K
per month
- Global rank#348,519
among all websites
- Category rank#10,228
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit2.3
- Average visit1 min 01 sec
- DevicesDesktop 38% · Mobile 63%
Websites whose visitors overlap most with Firework. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lifepepper.co.jp | 100% | 680.7K | #1,269,882 | View details | |
| iadvize.com | 99% | 79.1K | #403,802 | View details | |
cloudec.jp | cloudec.jp | 95% | #2,225,284 | – | |
| launchmetrics.com | 92% | 103.9K | #322,652 | View details | |
syncad.jp | syncad.jp | 92% | #1,512,931 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Firework
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Subscription & Video Commerce
3 companies that operate in the same segment as Firework (Subscription & Video Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | Marina Del Rey, California, United States | USD 1.52 B | 2,186 | ||
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | 151 | ||
Live streaming storefronts are enabled by an online SaaS platform. | 2017 | Huntsville, Alabama, United States |
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Related news about Firework
Complete news archive for Firework
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Frequently Asked Questions about Firework
Firework was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Firework is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Vincent Yang is the CEO of Firework, as recorded in our data. They have also founded this company.
Firework is a funded company, having raised a total of $248.5M across 6 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Feb 2020.
Firework was founded in 2017 and is headquartered in Redwood City, United States. Cloud-based software is offered by the company to enable the creation of shoppable and interactive videos. Retailers are supported in producing live stream shopping content across their owned digital properties and various global channels. Operations focus on the e-commerce and video technology sectors, facilitating scalable video studios for international distribution.
Firework offers 1:1 Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video.
Firework has 7 investors. Key investors include American Express, Sumitomo Corporation, Lightspeed Venture Partners, Asahi Kasei, and SoftBank Vision Fund.
The valuation of Firework is $750M as of May 2022.
Firework operates through Loop Now Technologies, Inc,.
The website of Firework receives about 113 thousand visits a month and ranks #348,519 among all websites worldwide.