About Launchmetrics
Launchmetrics is a company based in New York (United States) founded in 2006 was acquired by Lectra in January 2024.. Launchmetrics has raised $58.76 million across 4 funding rounds from investors including Bpifrance, Lectra and Seventure Partners. Launchmetrics has completed 4 acquisitions, including DMR Group, IMAXtree and ParkLU. Launchmetrics offers products and services including Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms. Launchmetrics operates in a competitive market with competitors including Signal AI, SoundCommerce, TrendKite, Synthesio and Critical Mention, among others.
- Headquarter New York, United States
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Sectors
TechnologyRetail Media & Entertainment
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Email
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Phone
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Website
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Social
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Products & Services of Launchmetrics
Launchmetrics offers a comprehensive portfolio of products and services, including Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cloud service for managing brand assets and performance metrics
Tool for tracking and optimizing product sample workflows
Software for organizing and measuring brand events
Platform for digitizing and sharing brand collections
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Leadership Team
18 people
Sales and Marketing
15 people
Product Management Team
13 people
Software Development Team
13 people
Data Analysis and Operations Team
11 people
Senior Team
9 people
Customer Team
6 people
Finance and Accounting
5 people
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Funding Insights of Launchmetrics
Launchmetrics has successfully raised a total of $58.76M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $50.0M
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First Round
First Round
(24 Jun 2011)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2018 | Amount | Series B - Launchmetrics | Valuation | Bpifrance | |
| Oct, 2013 | Amount | Series A - Launchmetrics | Valuation | Ironfire Ventures |
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| Oct, 2013 | Amount | Series A - Launchmetrics | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Launchmetrics
Launchmetrics has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Bpifrance, Lectra and Seventure Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech & Life Sciences focused stage agnostic VC firm investing in Europe, Asia & the US
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Seed to growth stage US tech startups are invested in.
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Invests in growth-stage tech firms for capital and buyout solutions in Europe.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Launchmetrics
Launchmetrics has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DMR Group, IMAXtree and ParkLU. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Digital platform connecting brands with China's social influencers
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2011 | ||||
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Brands are connected with influencers via a marketing platform.
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Provider of social media, printing, branding, and web design services
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Financial Statements - Launchmetrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Launchmetrics Comparisons
Competitors of Launchmetrics
Launchmetrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Signal AI, SoundCommerce, TrendKite, Synthesio and Critical Mention, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
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Cloud-based customer data management and analytics platform is utilized.
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Earned media impact is measured via PR analytics platform.
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Social media conversations about brands are tracked and analyzed globally.
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Real-time media monitoring is facilitated via a web-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Launchmetrics
Frequently Asked Questions about Launchmetrics
When was Launchmetrics founded?
Launchmetrics was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Where is Launchmetrics located?
Launchmetrics is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Launchmetrics a funded company?
Launchmetrics is a funded company, having raised a total of $58.76M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jun 24, 2011.
What does Launchmetrics do?
Launchmetrics was founded in 2006 and is headquartered in New York, United States. A marketing platform and analytics solution is offered to professionals in the fashion, luxury, and cosmetics industries. Key voices are discovered, activated, and measured to support brand performance. Operations focus on data-driven insights for marketing strategies, with services tailored to sector-specific needs across global markets.
Who are the top competitors of Launchmetrics?
What products or services does Launchmetrics offer?
Launchmetrics offers Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms.
How many acquisitions has Launchmetrics made?
Who are Launchmetrics's investors?
Launchmetrics has 5 investors. Key investors include Bpifrance, Lectra, Seventure Partners, Cipio Partners, and Ironfire Ventures.
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