About Launchmetrics
Launchmetrics is a Technology company based in New York (United States) founded in 2006, and was acquired by Lectra in January 2024. Provider of Brand Performance Solutions. It operates in the Technology, Retail, and Media & Entertainment sectors. Launchmetrics has raised $58.76 million across 4 funding rounds from investors including Bpifrance, Lectra and Seventure Partners. Launchmetrics has completed 4 acquisitions, including DMR Group, IMAXtree and ParkLU. Its website launchmetrics.com draws about 104 thousand monthly visits. Launchmetrics offers products and services including Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Suite. Its competitors include SoundCommerce, TrendKite and Synthesio; 3 of its 3 listed competitors have raised funding.
Company details
Launchmetrics was founded in 2006 and is headquartered in New York, United States. A marketing platform and analytics solution is offered to professionals in the fashion, luxury, and cosmetics industries. Key voices are discovered, activated, and measured to support brand performance. Operations focus on data-driven insights for marketing strategies, with services tailored to sector-specific needs across global markets.
Products & Services of Launchmetrics
Launchmetrics offers a comprehensive portfolio of products and services, including Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms.
Cloud service for managing brand assets and performance metrics
Tool for tracking and optimizing product sample workflows
Software for organizing and measuring brand events
Platform for digitizing and sharing brand collections
Apps and channels of Launchmetrics
its YouTube channel Launchmetrics has 855 subscribers and 30 videos.
Videos from Launchmetrics
The most watched videos on Launchmetrics's YouTube channel, Launchmetrics (855 subscribers). Click a video to play it here.
More on Launchmetrics.
Funding Insights of Launchmetrics
Launchmetrics has successfully raised a total of $58.76M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $58.76M
- Total Rounds 4
- Last Round Series B — $50M
- First Round $750,000
(Jun 2011)
- Investors Count 4
All 4 funding rounds of Launchmetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $50M | Series B | – | Bpifrance | |
| Oct 2013 | $4.01M | Series A | – | Ironfire Ventures | – |
| Oct 2013 | $4M | Series A | – | – | |
| Jun 2011 | $750,000 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Launchmetrics
Launchmetrics has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Bpifrance, Lectra and Seventure Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & Life Sciences focused stage agnostic VC firm investing in Europe, Asia & the US | seventure.fr | Paris, France | ||
Seed to growth stage US tech startups are invested in. | ironfireventures.com | San Francisco, United States | ||
Invests in growth-stage tech firms for capital and buyout solutions in Europe. | 1998 | cipiopartners.com | Munich, Germany | |
Corporate consultancy, advisory, and funding services are provided to businesses. | 2012 | bpifrance.com | Maisons Alfort, France | |
Lectra is recognized for providing Industry 4.0 solutions across multiple sectors. | 1973 | lectra.com | Paris, France |
Investor details for Launchmetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Launchmetrics
125 people are tracked at Launchmetrics (40 in leadership, 85 in team).
| Name | Role | Group |
|---|---|---|
Antonino Russo | Chief Financial Officer | Leadership |
Sandra De Los Mozos | VP Customer Success & Solutions Consultant | Leadership |
Francesco Gardin | Product Support Director | Leadership |
Atossa Saragusti | Customer Success Director | Leadership |
Maria P. | Senior Director Of Customer Success, US & Northern Europe | Leadership |
Albert Vila | VP Software Development | Leadership |
Alison Bringé (nee Levy) | Chief Marketing Officer | Leadership |
Arnaud Nicklaus | VP Software Development | Leadership |
Fabien Barzic | Chief Scientific Officer | Leadership |
Leslie Tou | VP Product Design | Leadership |
Melchior Merlin | Vice President Of Product | Leadership |
Margot Lasseigne | CPDO (chief Product & Data Officer | Leadership |
Aysun O'Malley, Assoc. CIPD | VP PeopleOps | Leadership |
Luca Zanoni | Head of Production - IMAXtree | Leadership |
Alessandro Bizzotto | Customer Success Director | Leadership |
Marc Coll | Saas Ops Director | Leadership |
giovanni fiorio | Production Services & Content Licensing Director | Leadership |
Jenny Smith | Chief Operating Officer | Leadership |
Marine Guenoux | Global Strategic Account Director | Leadership |
Trent Cummins | Key Account Director - Fashion, Luxury and Beauty | Leadership |
105 more people are available in the full profile.
Complete people profiles for Launchmetrics
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Investments & Acquisitions by Launchmetrics
Launchmetrics has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DMR Group, IMAXtree and ParkLU.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of social media, printing, branding, and web design services | dmr.st | Milan, Italy | 2003 | Mar 2022 | •••• | |
Digital platform connecting brands with China's social influencers | parklu.com | Hong Kong, China | 2011 | Nov 2020 | •••• | |
Provider of content marketing and digital publishing services | imaxtree.com | Milan, Italy | 2000 | Dec 2019 | •••• | |
Brands are connected with influencers via a marketing platform. | stylecoalition.com | New York, United States | 2008 | Nov 2017 | •••• |
Complete acquisition details for Launchmetrics
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Launchmetrics
8 dated milestones of Launchmetrics across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Launchmetrics is founded.
- Funding First funding round of $750K.
- Acquisition Acquires Style Coalition.
- Funding Latest funding round, Series B, of $50.0M.
- Acquisition Acquires IMAXtree.
- Acquisition Acquires ParkLU.
- Acquisition Acquires DMR Group.
- Exit Acquired by Lectra.
Competitors of Launchmetrics
Launchmetrics has 3 listed competitors in our database, 3 of them funded. They include SoundCommerce, TrendKite and Synthesio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| soundcommerce.com | 2002 | Seattle, United States | $44.25M | 21 | Cloud-based customer data management and analytics platform is utilized. | |
| trendkite.com | 2012 | Austin, United States | $53.43M | 194 | Earned media impact is measured via PR analytics platform. | |
| synthesio.com | 2006 | New York, United States | $22.05M | Social media conversations about brands are tracked and analyzed globally. |
Detailed competitors of Launchmetrics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Launchmetrics
The website of Launchmetrics (launchmetrics.com) receives about 103.9K visits a month and ranks #322,652 among all websites worldwide, #1,325 in Marketing and Advertising.
- Monthly visits103.9K
▲ 8.9% vs previous month
- Unique visitors37.7K
per month
- Global rank#322,652
among all websites
- Category rank#1,325
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit3.8
- Average visit4 min 44 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Launchmetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eventdrive.com | 100% | 680.7K | #1,454,149 | View details | |
| lefty.io | 100% | 114.4K | #215,269 | View details | |
| prezly.com | 100% | 308.3K | #169,480 | View details | |
| firework.com | 100% | 113.3K | #348,519 | View details | |
everything-pr.com | everything-pr.com | 100% | #1,431,329 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Launchmetrics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Launchmetrics (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Launchmetrics
Complete news archive for Launchmetrics
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Frequently Asked Questions about Launchmetrics
Launchmetrics was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Launchmetrics is headquartered in New York, United States. It is registered at New York, New York, United States.
Launchmetrics is a funded company, having raised a total of $58.76M across 4 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Jun 2011.
Launchmetrics was founded in 2006 and is headquartered in New York, United States. A marketing platform and analytics solution is offered to professionals in the fashion, luxury, and cosmetics industries. Key voices are discovered, activated, and measured to support brand performance. Operations focus on data-driven insights for marketing strategies, with services tailored to sector-specific needs across global markets.
Launchmetrics's top competitors include Synthesio, TrendKite and SoundCommerce.
Launchmetrics offers Brand Performance Cloud, Sample Management, Event Management, and Digital Showrooms.
Launchmetrics has 5 investors. Key investors include Bpifrance, Lectra, Seventure Partners, Cipio Partners, and Ironfire Ventures.
Yes. Launchmetrics was acquired by Lectra in January 2024.
The website of Launchmetrics receives about 104 thousand visits a month and ranks #322,652 among all websites worldwide.