About TrendKite
TrendKite is a Media & Entertainment company based in Austin (United States) founded in 2012, and was acquired by Cision in January 2019. Earned media impact is measured via PR analytics platform. It operates in the Media & Entertainment and Technology sectors. TrendKite has raised $53.43 million across 6 funding rounds from investors including Cision, Adams Street Partners and Battery Ventures. The company has 194 employees. TrendKite has completed 2 acquisitions, including Insightpool and Union Metrics. TrendKite offers products and services including CisionOne, PR Newswire, and Brandwatch. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its competitors include Launchmetrics, Buffer and Tubular Labs; 3 of its 3 listed competitors have raised funding.
Company details
TrendKite is an on-demand earned media analytics platform that measures the impact of traditional press and social media on the brands. Uses advanced semantic analysis and big data analytics to model the PR ecosystem. Offers metrics like Key Message Pull Through, Share of Voice (competitive analysis), Total Mentions, Geographic Mentions, Sentiment, Executive Mentions, Top Articles, Top Influencers, and Media Values. Provides automated interactive media reports in addition to daily news alerts. Primarily used by brands and agencies with B2B focus.
- Headquarters Austin, United States
- Employees 194
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website trendkite.com
- Social LinkedIn X Facebook
- Acquired by Cision (Jan 2019)
- Legal Name Trendkite
- Total Equity Funding$53.43M (USD)
in 6 rounds
- Latest Funding Round$16.7M (USD), Series D
Jun 2018
- InvestorsCision
& 11 more
- Employee Count194
- Investments & AcquisitionsInsightpool
& 1 more
- Acquired byCision
(Jan 2019)
Products & Services of TrendKite
TrendKite offers a comprehensive portfolio of products and services, including CisionOne, PR Newswire, and Brandwatch.
All-in-one tool for real-time media monitoring and analytics services.
Platform for distributing press releases and content amplification.
Tools for social listening and audience engagement tracking.
Funding Insights of TrendKite
TrendKite has successfully raised a total of $53.43M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $16.7 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.43M
- Total Rounds 6
- Last Round Series D — $16.7M
- First Round $1.2M
(Aug 2013)
- Investors Count 11
All 6 funding rounds of TrendKite with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $16.7M | Series D | – | – | – |
| Nov 2016 | $16.63M | Series D | – | Adams Street Partners | |
| Oct 2015 | $10.7M | Series C | – | Noro-Moseley Partners | |
| Feb 2015 | $5M | Series B | – | Mercury Fund, Silverton Partners | |
| Jun 2014 | $3.2M | Series A | – | Mercury Fund, Silverton Partners | – |
| Aug 2013 | $1.2M | Series A | – | Silverton Partners |
12 investors in total: 8 institutional and 4 angel.
Investors in TrendKite
TrendKite has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Cision, Adams Street Partners and Battery Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private markets investment management with strategies in equity, credit, and secondary investments. | adamsstreetpartners.com | |||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Tech and Life Sciences focused VC firm investing in the US | noromoseley.com | Atlanta, United States | ||
Early-stage investments are directed toward US, India, and Canada firms. | mercuryfund.com | Houston, United States | ||
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
Startup accelerator | dreamit.com | New York, United States | ||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States | ||
RW Raymond Walheim | unknown_c69c6a96fee84861b | |||
RC Rodrigo Carvalho | Angel investor in Indian startups, focused on tech and innovation. | unknown_49467e21970d493b8 | ||
JB Joshua Baer | Angel investor, entrepreneur, founder of Capital Factory, mentor to startups | unknown_9e6cd4f082d248f68 |
Investor details for TrendKite
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TrendKite
594 people are tracked at TrendKite (174 in leadership, 8 in board & advisors, 412 in team); the tracked headcount is 194.
| Name | Role | Group |
|---|---|---|
Erun Fernando | Director Of Product Management - Cisionone Platform Lead | Leadership |
Msis Kevin McFarlane | Director Of Technology - Distribution Services | Leadership |
Chris Kim | Chief People Officer | Leadership |
Meg Quigley | Director Internal Communications | Leadership |
Silvia Brito | Finance Director | Leadership |
Christine Serkedakis | Head Of Global Treasury And North American Otc | Leadership |
Michael Fitzpatrick | Global Tax Director | Leadership |
Aly Rajabali | Senior Director Information Technology | Leadership |
Charles E Vanek | Sr. Director Distribution Engineering | Leadership |
Jobi Lopez-Biado | Enterprise Director | Leadership |
Brandon Chia | Account Director | Leadership |
Anson W. | Strategic Account Director - Western Canada | Leadership |
Catherine Manton | Head Of Strategic Accounts | Leadership |
Dom West | Head Of Strategic Sales | Leadership |
Greg Perry | Enterprise Account Director | Leadership |
Georgie Griffiths | Account Director | Leadership |
Frank Chiang | Enterprise Account Director | Leadership |
Suman M | Director Of Engineering | Leadership |
Shane Williams | Director, Sales Development | Leadership |
Leah Woloszyk | Director, Enterprise Applications | Leadership |
574 more people are available in the full profile.
Complete people profiles for TrendKite
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by TrendKite
TrendKite has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Insightpool and Union Metrics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social Engagement Optimization | insightpool.com | Atlanta, United States | 2012 | Jun 2018 | •••• | |
Social media analytics tools are provided for brands and agencies. | unionmetrics.com | San Francisco, United States | 2008 | Jun 2018 | •••• |
Complete acquisition details for TrendKite
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of TrendKite
6 dated milestones of TrendKite across 7 years, from founding to its latest funding, stage changes and deals.
- Founded TrendKite is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series D, of $16.7M.
- Acquisition Acquires Insightpool.
- Acquisition Acquires Union Metrics.
- Exit Acquired by Cision.
Competitors of TrendKite
TrendKite has 3 listed competitors in our database, 3 of them funded. They include Launchmetrics, Buffer and Tubular Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| buffer.com | 2010 | San Francisco, United States | $4.07M | 30 | Cloud based social media marketing management software | |
| tubularlabs.com | 2012 | Mountain View, United States | $30.77M | 81 | Video analytics and management solutions are provided for audience growth. |
Detailed competitors of TrendKite
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of TrendKite
Websites that share an audience with TrendKite (trendkite.com).
Websites whose visitors overlap most with TrendKite. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
oneomnicom.sharepoint.com | oneomnicom.sharepoint.com | 100% | – | ||
| tracx.com | 95% | 4.1K | #5,343,454 | View details | |
odwyerpr.com | odwyerpr.com | 95% | #608,693 | – | |
| redventures.com | 95% | 129.8K | #384,087 | View details | |
| ketchum.com | 94% | 33.4K | #1,205,635 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for TrendKite
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TrendKite (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Trendkite
Complete news archive for TrendKite
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TrendKite
TrendKite was founded in 2012 and raised its 1st funding round 1 year after it was founded.
TrendKite is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
TrendKite is a funded company, having raised a total of $53.43M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.2M, raised on Aug 2013.
TrendKite has 194 employees.
TrendKite is an on-demand earned media analytics platform that measures the impact of traditional press and social media on the brands. Uses advanced semantic analysis and big data analytics to model the PR ecosystem. Offers metrics like Key Message Pull Through, Share of Voice (competitive analysis), Total Mentions, Geographic Mentions, Sentiment, Executive Mentions, Top Articles, Top Influencers, and Media Values. Provides automated interactive media reports in addition to daily news alerts. Primarily used by brands and agencies with B2B focus.
TrendKite's top competitors include Buffer, Tubular Labs and Launchmetrics.
TrendKite offers CisionOne, PR Newswire, and Brandwatch.
TrendKite has made 2 acquisitions, including Insightpool, and Union Metrics.
TrendKite has 12 investors. Key investors include Cision, Adams Street Partners, Battery Ventures, Noro-Moseley Partners, and Mercury Fund.
TrendKite operates through Trendkite.
Yes. TrendKite was acquired by Cision in January 2019.