About TrendKite
TrendKite is a company based in Austin (United States) founded in 2012 was acquired by Cision in January 2019.. TrendKite has raised $53.43 million across 6 funding rounds from investors including Cision, Adams Street Partners and Battery Ventures. The company has 194 employees as of December 31, 2022. TrendKite has completed 2 acquisitions, including Insightpool and Union Metrics. TrendKite offers products and services including CisionOne, PR Newswire, and Brandwatch. TrendKite operates in a competitive market with competitors including Hootsuite, Signal AI, Falcon.io, Launchmetrics and Buffer, among others.
- Headquarter Austin, United States
- Employees 194 as on 31 Dec, 2022
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Trendkite
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$53.43 M (USD)
in 6 rounds
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Latest Funding Round
$16.7 M (USD), Series D
Jun 15, 2018
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Investors
Cision
& 11 more
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Employee Count
194
as on Dec 31, 2022
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Investments & Acquisitions
Insightpool
& 1 more
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Acquired by
Cision
(Jan 23, 2019)
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Products & Services of TrendKite
TrendKite offers a comprehensive portfolio of products and services, including CisionOne, PR Newswire, and Brandwatch. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
All-in-one tool for real-time media monitoring and analytics services.
Platform for distributing press releases and content amplification.
Tools for social listening and audience engagement tracking.
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Software Development Team
117 people
Leadership Team
102 people
Sales and Marketing
71 people
Senior Team
48 people
Product Management Team
44 people
Account Team
23 people
Finance and Accounting
20 people
Research Team
16 people
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Funding Insights of TrendKite
TrendKite has successfully raised a total of $53.43M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $16.7 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series D — $16.7M
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First Round
First Round
(21 Aug 2013)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2018 | Amount | Series D - TrendKite | Valuation |
investors |
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| Nov, 2016 | Amount | Series D - TrendKite | Valuation | Adams Street Partners | |
| Oct, 2015 | Amount | Series C - TrendKite | Valuation | Noro-Moseley Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TrendKite
TrendKite has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Cision, Adams Street Partners and Battery Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private markets investment management with strategies in equity, credit, and secondary investments.
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location | |
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Tech and Life Sciences focused VC firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrendKite
TrendKite has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Insightpool and Union Metrics. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Social Engagement Optimization
|
2012 | ||||
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Social media analytics tools are provided for brands and agencies.
|
2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - TrendKite
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trendkite Comparisons
Competitors of TrendKite
TrendKite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Signal AI, Falcon.io, Launchmetrics and Buffer, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI based social media management platform for businesses
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
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| domain | founded_year | HQ Location |
Social media marketing platform
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| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Cloud based social media marketing management software
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| domain | founded_year | HQ Location |
Social media intelligence and analytics solutions are provided to businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trendkite
Frequently Asked Questions about TrendKite
When was TrendKite founded?
TrendKite was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is TrendKite located?
TrendKite is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is TrendKite a funded company?
TrendKite is a funded company, having raised a total of $53.43M across 6 funding rounds to date. The company's 1st funding round was a Series C of $10.7M, raised on Aug 21, 2013.
How many employees does TrendKite have?
As of Dec 31, 2022, the latest employee count at TrendKite is 194.
What does TrendKite do?
TrendKite is an on-demand earned media analytics platform that measures the impact of traditional press and social media on the brands. Uses advanced semantic analysis and big data analytics to model the PR ecosystem. Offers metrics like Key Message Pull Through, Share of Voice (competitive analysis), Total Mentions, Geographic Mentions, Sentiment, Executive Mentions, Top Articles, Top Influencers, and Media Values. Provides automated interactive media reports in addition to daily news alerts. Primarily used by brands and agencies with B2B focus.
Who are the top competitors of TrendKite?
What products or services does TrendKite offer?
TrendKite offers CisionOne, PR Newswire, and Brandwatch.
How many acquisitions has TrendKite made?
TrendKite has made 2 acquisitions, including Insightpool, and Union Metrics.
Who are TrendKite's investors?
TrendKite has 12 investors. Key investors include Cision, Adams Street Partners, Battery Ventures, Noro-Moseley Partners, and Mercury Fund.
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