About Insightpool
Insightpool is a Media & Entertainment company based in Atlanta (United States) founded in 2012 by Adam Wexler and Adam Blaschke, and was acquired by TrendKite in June 2018. Social Engagement Optimization. It operates in the Media & Entertainment and Technology sectors. Insightpool has raised $4.43 million across 4 funding rounds from investors including SVB, TrendKite and TDF Ventures. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its legal entity is Insightpool LLC. Its competitors include Influential, Mavely and CreatorIQ; 3 of its 3 listed competitors have raised funding.
Company details
Insightpool was founded in 2012 and is based in Atlanta, United States. Operations focus on the marketing technology sector, where services are provided to assist large brands in identifying target audience members, including influencers and prospects. Relationships are nurtured through personalized messaging to support revenue growth and social key performance indicators. Notable clients include SPANX, DocuSign, MongoDB, and Coca-Cola.
- Headquarters Atlanta, United States
- Founders Adam Wexler, Adam Blaschke
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website insightpool.com
- Social LinkedIn X Facebook
- Acquired by TrendKite (Jun 2018)
- Legal Name Insightpool Llc
Funding Insights of Insightpool
Insightpool has successfully raised a total of $4.43M across 4 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.43M
- Total Rounds 4
- Last Round Debt – Venture — $3M
- First Round $175,000
(Feb 2013)
- Investors Count 2
All 4 funding rounds of Insightpool with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $3M | Debt – Venture | – | – | |
| Oct 2014 | $4M | Series A | – | TDF Ventures, SVB | – |
| Sep 2013 | $250,000 | Seed | – | – | – |
| Feb 2013 | $175,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Insightpool
Insightpool has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, TrendKite and TDF Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are provided by TDF Ventures in US companies. | tdfventures.com | Chevy Chase, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Earned media impact is measured via PR analytics platform. | 2012 | trendkite.com | Austin, United States |
Investor details for Insightpool
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People of Insightpool
2 people are tracked at Insightpool (2 in leadership).
| Name | Role | Group |
|---|---|---|
Adam Wexler | Co-Founder & CSO | Leadership |
Adam Blaschke | Founder | Leadership |
Complete people profiles for Insightpool
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Timeline of Insightpool
4 dated milestones of Insightpool across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Insightpool is founded.
- Funding First funding round of $175K.
- Funding Latest funding round, Debt – Venture, of $3.0M.
- Exit Acquired by TrendKite.
Competitors of Insightpool
Insightpool has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of Insightpool
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Web traffic of Insightpool
Websites that share an audience with Insightpool (insightpool.com).
Websites whose visitors overlap most with Insightpool. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
customerthink.com | customerthink.com | 100% | #752,273 | – | |
targetmarketingmag.com | targetmarketingmag.com | 97% | – | ||
infegy.com | infegy.com | 92% | #1,020,514 | – | |
briansolis.com | briansolis.com | 92% | #1,505,848 | – | |
| marketo.com | 92% | 224.6K | #223,772 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Insightpool
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- 20 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Insightpool (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Insightpool
Complete news archive for Insightpool
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Frequently Asked Questions about Insightpool
Insightpool was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Insightpool is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Insightpool is a funded company, having raised a total of $4.43M across 4 funding rounds to date. The company's 1st funding round was a Seed of $175K, raised on Feb 2013.
Insightpool was founded in 2012 and is based in Atlanta, United States. Operations focus on the marketing technology sector, where services are provided to assist large brands in identifying target audience members, including influencers and prospects. Relationships are nurtured through personalized messaging to support revenue growth and social key performance indicators. Notable clients include SPANX, DocuSign, MongoDB, and Coca-Cola.
Insightpool's top competitors include CreatorIQ, Mavely and Influential.
Insightpool has 3 investors. Key investors include SVB, TrendKite, and TDF Ventures.
Insightpool operates through Insightpool Llc.
Yes. Insightpool was acquired by TrendKite in June 2018.