Insightpool

Atlanta, United States Founded: 2012 • Age: 14 yrs Acquired By TrendKite
Social Engagement Optimization
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About Insightpool

Insightpool is a company based in Atlanta (United States) founded in 2012 by Adam Wexler and Adam Blaschke was acquired by TrendKite in June 2018.. Insightpool has raised $4.43 million across 4 funding rounds from investors including SVB, TrendKite and TDF Ventures. Insightpool operates in a competitive market with competitors including Influential, Mavely, BitStar, CreatorIQ and GRIN, among others.

  • Headquarter Atlanta, United States
  • Founders Adam Wexler, Adam Blaschke
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Insightpool Llc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.43 M (USD)

    in 4 rounds

  • Latest Funding Round
    $3 M (USD), Debt – Venture

    Jan 14, 2016

  • Investors
    SVB

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    TrendKite

    (Jun 29, 2018)

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Funding Insights of Insightpool

Insightpool has successfully raised a total of $4.43M across 4 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Debt – Venture — $3.0M
  • First Round

    (05 Feb 2013)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2016 Amount Debt – Venture - Insightpool Valuation

investors

SVB
Oct, 2014 Amount Series A - Insightpool Valuation TDF Ventures , SVB
Sep, 2013 Amount Seed - Insightpool Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Insightpool

Insightpool has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, TrendKite and TDF Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage investments are provided by TDF Ventures in US companies.
Founded Year Domain Location
Banking services are provided to innovative companies, investors, and individuals.
Founded Year Domain Location
Earned media impact is measured via PR analytics platform.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Insightpool

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Insightpool

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Insightpool Comparisons

Employees
+
Add Comparison
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Competitors of Insightpool

Insightpool operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, Mavely, BitStar, CreatorIQ and GRIN, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Influencer marketing platform is provided for social media content monetization.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
Influencer marketing platform for ecommerce businesses is provided by GRIN.
domain founded_year HQ Location
Influencer marketing for athletes is facilitated through a specialized platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Insightpool

Frequently Asked Questions about Insightpool

When was Insightpool founded?

Insightpool was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Insightpool located?

Insightpool is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

Is Insightpool a funded company?

Insightpool is a funded company, having raised a total of $4.43M across 4 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Feb 05, 2013.

What does Insightpool do?

Insightpool was founded in 2012 and is based in Atlanta, United States. Operations focus on the marketing technology sector, where services are provided to assist large brands in identifying target audience members, including influencers and prospects. Relationships are nurtured through personalized messaging to support revenue growth and social key performance indicators. Notable clients include SPANX, DocuSign, MongoDB, and Coca-Cola.

Who are the top competitors of Insightpool?

Insightpool's top competitors include CreatorIQ, iKala and Mavely.

Who are Insightpool's investors?

Insightpool has 3 investors. Key investors include SVB, TrendKite, and TDF Ventures.

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