About Brandwatch
Brandwatch is a Technology company based in Brighton (United Kingdom) founded in 1999, and was acquired by Cision in February 2021. Social media intelligence and analytics solutions are provided to businesses. Brandwatch has raised $55 million across 7 funding rounds from investors including SVB, Capitec Bank and Cision. Brandwatch has completed 4 acquisitions, including BuzzSumo, Paladin Software and PeerIndex. Brandwatch was last valued at $148.49 million in October 2015. Its website brandwatch.com draws about 676 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is RUNTIME COLLECTIVE LIMITED.
Company details
Brandwatch was founded in 1999 in Brighton, United Kingdom, within the social media analytics sector. Intelligence and analytics tools are offered for consumer insights, social media management, influencer marketing, and media monitoring. Vast social media data is analyzed using AI to generate reports on consumer behavior, brand perception, and market trends. Online reputation is managed, and data-driven strategies are supported across global operations.
- Headquarters Brighton, United Kingdom
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website brandwatch.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Cision (Feb 2021)
- Legal Name Runtime Collective Limited
- Date of Incorporation 21 Dec, 1999
- Jurisdiction BRIGHTON
Apps and channels of Brandwatch
Brandwatch publishes 1 mobile app with over 1K+ downloads; its YouTube channel Brandwatch has 3.55K subscribers and 30 videos.
Videos from Brandwatch
The most watched videos on Brandwatch's YouTube channel, Brandwatch (3.55K subscribers). Click a video to play it here.
More on Brandwatch.
Funding Insights of Brandwatch
Brandwatch has successfully raised a total of $55M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $33 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55M
- Total Rounds 7
- Last Round Series C — $33M
- First Round $842,700
(Apr 2006)
- Investors Count 44
All 7 funding rounds of Brandwatch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $33M | Series C | $148.49M | Partech Partners, PAR Technology Corp | |
| Oct 2015 | $56,406 | Grant | – | – | |
| May 2014 | $22M | Series B | $96.63M | Highland Europe | |
| Apr 2013 | $2.3M | Debt – Venture | – | – | |
| Jan 2012 | $6M | Unspecified | $••••• | Nauta Capital | |
| Nov 2007 | $1.1M | Unspecified | $••••• | Kingsley Duffy | |
| Apr 2006 | $842,700 | Unspecified | $••••• | Charles Shand |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2015 | $148.49M | •••••••• |
| May 2014 | $96.63M | •••••••• |
| Jan 2012 | $••••• | •••••••• |
| Nov 2007 | $••••• | •••••••• |
| Apr 2006 | $••••• | •••••••• |
Full valuation and stage history of Brandwatch
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $148.49M (Oct 2015). 45 investors in total: 14 institutional and 31 angel.
Investors in Brandwatch
Brandwatch has secured backing from 45 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SVB, Capitec Bank and Cision.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on B2B SaaS solutions, enterprise tech, and deeptech applications | nautacapital.com | London, United Kingdom | ||
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Limited information available | 2008 | capellaventures.in | Kozhikode, India | |
| wfgraphene.com | ||||
Omnichannel restaurant software solutions, including POS and payments, are provided. | 1978 | partech.com | New Hartford, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Media planning and monitoring solutions are provided for communicators. | 2003 | gorkana.com | New York, United States | |
Retail banking services are provided across South Africa. | 2001 | capitecbank.co.za | Stellenbosch, South Africa | |
Offers comprehensive digital marketing and PR services to enhance brand visibility. | 1880 | durrants.co.uk | United Kingdom |
Investor details for Brandwatch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Brandwatch
594 people are tracked at Brandwatch (174 in leadership, 8 in board & advisors, 412 in team).
| Name | Role | Group |
|---|---|---|
Erun Fernando | Director Of Product Management - Cisionone Platform Lead | Leadership |
Msis Kevin McFarlane | Director Of Technology - Distribution Services | Leadership |
Chris Kim | Chief People Officer | Leadership |
Meg Quigley | Director Internal Communications | Leadership |
Silvia Brito | Finance Director | Leadership |
Christine Serkedakis | Head Of Global Treasury And North American Otc | Leadership |
Michael Fitzpatrick | Global Tax Director | Leadership |
Aly Rajabali | Senior Director Information Technology | Leadership |
Charles E Vanek | Sr. Director Distribution Engineering | Leadership |
Jobi Lopez-Biado | Enterprise Director | Leadership |
Brandon Chia | Account Director | Leadership |
Anson W. | Strategic Account Director - Western Canada | Leadership |
Catherine Manton | Head Of Strategic Accounts | Leadership |
Dom West | Head Of Strategic Sales | Leadership |
Greg Perry | Enterprise Account Director | Leadership |
Georgie Griffiths | Account Director | Leadership |
Frank Chiang | Enterprise Account Director | Leadership |
Suman M | Director Of Engineering | Leadership |
Shane Williams | Director, Sales Development | Leadership |
Leah Woloszyk | Director, Enterprise Applications | Leadership |
574 more people are available in the full profile.
Complete people profiles for Brandwatch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Brandwatch
Brandwatch has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include BuzzSumo, Paladin Software and PeerIndex.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
MCN management tools provider | paladinsoftware.com | Los Angeles, United States | 2016 | Mar 2022 | •••• | |
Real-time sentiment data is collected via mobile questions worldwide. | qriously.com | London, United Kingdom | 2010 | Mar 2019 | •••• | |
Content links and influencers are discovered via social analytics platform. | buzzsumo.com | London, United Kingdom | 2013 | Oct 2017 | •••• | |
Social media influence and audience analytics tools are offered. | peerindex.com | London, United Kingdom | 2009 | Dec 2014 | $15.69M |
Complete acquisition details for Brandwatch
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Brandwatch
9 dated milestones of Brandwatch across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Brandwatch is founded.
- Funding First funding round of $843K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires PeerIndex.
- Funding Latest funding round, Series C, of $33.0M.
- Acquisition Acquires BuzzSumo.
- Acquisition Acquires Qriously.
- Exit Acquired by Cision.
- Acquisition Acquires Paladin Software.
Web traffic of Brandwatch
The website of Brandwatch (brandwatch.com) receives about 676.2K visits a month and ranks #71,674 among all websites worldwide, #1,821 in Marketing and Advertising.
- Monthly visits676.2K
▲ 3.7% vs previous month
- Unique visitors217K
per month
- Global rank#71,674
among all websites
- Category rank#1,821
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit3.9
- Average visit3 min 44 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with Brandwatch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| synthesio.com | 100% | 4.6K | #4,060,607 | View details | |
| crimsonhexagon.com | 96% | View details | |||
| marketwire.com | 87% | 2.2K | #8,962,326 | View details | |
| talkwalker.com | 83% | 407K | #79,354 | View details | |
| popularpays.com | 82% | 112.1K | #334,659 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brandwatch
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Natural Language & Voice AI
2 companies that operate in the same segment as Brandwatch (Natural Language & Voice AI) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI text-to-speech software is provided for realistic speech generation. | 2022 | London, England, United Kingdom | USD 822.48 M | 1,516 | ||
AI-based dubbing and subtitling solutions are provided for video content. | 2017 | London, England, United Kingdom | USD 536.3 M | USD 149.28 K | 886 |
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Related news about Brandwatch
Complete news archive for Brandwatch
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Brandwatch
Brandwatch was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Brandwatch is headquartered in Brighton, United Kingdom. It is registered at Brighton, East Sussex, United Kingdom.
Brandwatch is a funded company, having raised a total of $55M across 7 funding rounds to date. The company's 1st funding round was a Unspecified of $842.7K, raised on Apr 2006.
Brandwatch was founded in 1999 in Brighton, United Kingdom, within the social media analytics sector. Intelligence and analytics tools are offered for consumer insights, social media management, influencer marketing, and media monitoring. Vast social media data is analyzed using AI to generate reports on consumer behavior, brand perception, and market trends. Online reputation is managed, and data-driven strategies are supported across global operations.
Brandwatch has made 4 acquisitions, including BuzzSumo, Paladin Software, and PeerIndex.
Brandwatch has 45 investors. Key investors include SVB, Capitec Bank, Cision, PAR Technology Corp, and Partech Partners.
The valuation of Brandwatch is $148.49M as of Oct 2015.
Brandwatch operates through Runtime Collective Limited.
Yes. Brandwatch was acquired by Cision in February 2021.
Yes. Brandwatch publishes Engage by Brandwatch, with over 1,000 downloads.
The website of Brandwatch receives about 676 thousand visits a month and ranks #71,674 among all websites worldwide.