About PeerIndex
PeerIndex is a Media & Entertainment company based in London (United Kingdom) founded in 2009, and was acquired by Brandwatch in December 2014. Social media influence and audience analytics tools are offered. It operates in the Media & Entertainment and Technology sectors. PeerIndex has raised $3.81 million across 3 funding rounds from investors including Brandwatch, Anthemis Group and Antrak Capital. PeerIndex offers products and services including Brandwatch Consumer Research, Social Media Management, and Influencer Marketing. Its focus areas include Enterprise Applications, PR Tech, Influencer Marketing and Influencer Analytics. Its legal entity is PEERINDEX LIMITED. Its competitors include SuperAwesome, The Good Creator and Takumi; 3 of its 3 listed competitors have raised funding.
Company details
PeerIndex was founded in 2009 in London, United Kingdom, as a platform focused on social media analytics within the digital marketing sector. Influence levels of individuals are assessed based on activities across networks like Twitter, Facebook, and LinkedIn. Approximately 45 million Twitter profiles are tracked for data. The company was acquired by Brandwatch in December 2014 and fully integrated, with its team contributing to broader social analytics development.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website peerindex.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Brandwatch (Dec 2014)
- Legal Name Peerindex Limited
- Date of Incorporation 27 Nov, 2008
- Jurisdiction BRIGHTON
- Total Equity Funding$3.81M (USD)
in 3 rounds
- Latest Funding Round$809.85K (USD), Series A
Oct 2014
- InvestorsBrandwatch
& 2 more
- Acquired byBrandwatch
(Dec 2014)
Products & Services of PeerIndex
PeerIndex offers a comprehensive portfolio of products and services, including Brandwatch Consumer Research, Social Media Management, and Influencer Marketing.
Platform for analyzing consumer behaviors and social trends
Software for monitoring and managing social media interactions
Tools for identifying and leveraging key influencers
Apps and channels of PeerIndex
its YouTube channel Brandwatch has 3.55K subscribers and 30 videos.
Videos from PeerIndex
The most watched videos on PeerIndex's YouTube channel, Brandwatch (3.55K subscribers). Click a video to play it here.
More on Brandwatch.
Funding Insights of PeerIndex
PeerIndex has successfully raised a total of $3.81M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $809.85 thousand completed in October 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.81M
- Total Rounds 3
- Last Round Series A — $809,850
- Investors Count 2
All 3 funding rounds of PeerIndex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2014 | $809,850 | Series A | – | – | – |
| Mar 2012 | $3M | Series A | – | – | |
| Jul 2009 | Series A | – | – |
3 investors in total: 3 institutional.
Investors in PeerIndex
PeerIndex has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brandwatch, Anthemis Group and Antrak Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| antrakcapital.com | ||||
Early and growth-stage startups are funded by Anthemis Group. | 2008 | anthemis.com | London, United Kingdom | |
Social media intelligence and analytics solutions are provided to businesses. | 1999 | brandwatch.com | Brighton, United Kingdom |
Investor details for PeerIndex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PeerIndex
4 dated milestones of PeerIndex across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PeerIndex is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $810K.
- Exit Acquired by Brandwatch.
Competitors of PeerIndex
PeerIndex has 3 listed competitors in our database, 3 of them funded. They include SuperAwesome, The Good Creator and Takumi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| superawesome.com | 2013 | London, United Kingdom | $37M | 159 | Kid-safe programmatic ad platform for under-13 audiences is operated. | |
| goodcreator.co | 2021 | London, United Kingdom | $26.8M | 186 | Influencer outreach solutions are provided via a marketing platform. | |
| takumi.com | 2015 | London, United Kingdom | $13.4M | 32 | Micro influencer search and campaign management platform is operated. |
Detailed competitors of PeerIndex
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PeerIndex
Websites that share an audience with PeerIndex (peerindex.com).
Websites whose visitors overlap most with PeerIndex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kred.com | kred.com | 100% | – | ||
en.wikipedia.org | en.wikipedia.org | 98% | – | ||
paper.li | paper.li | 92% | #2,964,820 | – | |
| tweetdeck.com | 86% | 38.9K | #931,358 | View details | |
blog.crazyegg.com | blog.crazyegg.com | 70% | – |
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Related news about Peerindex
Complete news archive for PeerIndex
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Frequently Asked Questions about PeerIndex
PeerIndex was founded in 2009.
PeerIndex is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
PeerIndex is a funded company, having raised a total of $3.81M across 3 funding rounds to date.
PeerIndex was founded in 2009 in London, United Kingdom, as a platform focused on social media analytics within the digital marketing sector. Influence levels of individuals are assessed based on activities across networks like Twitter, Facebook, and LinkedIn. Approximately 45 million Twitter profiles are tracked for data. The company was acquired by Brandwatch in December 2014 and fully integrated, with its team contributing to broader social analytics development.
PeerIndex's top competitors include SuperAwesome, The Good Creator and Takumi.
PeerIndex offers Brandwatch Consumer Research, Social Media Management, and Influencer Marketing.
PeerIndex has 3 investors. Key investors include Brandwatch, Anthemis Group, and Antrak Capital.
PeerIndex operates through Peerindex Limited.
Yes. PeerIndex was acquired by Brandwatch in December 2014.