About PeerIndex
PeerIndex is a company based in London (United Kingdom) founded in 2009 was acquired by Brandwatch in December 2014.. PeerIndex has raised $3.81 million across 3 funding rounds from investors including Brandwatch, Anthemis Group and Antrak Capital. PeerIndex offers products and services including Brandwatch Consumer Research, Social Media Management, and Influencer Marketing. PeerIndex operates in a competitive market with competitors including SuperAwesome, BitStar, Influential, Klout and Adly, among others.
- Headquarter London, United Kingdom
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
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- Legal Name Peerindex Limited
- Date of Incorporation 27 Nov, 2008
- Jurisdiction BRIGHTON
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.81 M (USD)
in 3 rounds
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Latest Funding Round
$809.85 K (USD), Series A
Oct 02, 2014
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Investors
Brandwatch
& 2 more
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Employee Count
Employee Count
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Acquired by
Brandwatch
(Dec 17, 2014)
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Products & Services of PeerIndex
PeerIndex offers a comprehensive portfolio of products and services, including Brandwatch Consumer Research, Social Media Management, and Influencer Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for analyzing consumer behaviors and social trends
Software for monitoring and managing social media interactions
Tools for identifying and leveraging key influencers
Funding Insights of PeerIndex
PeerIndex has successfully raised a total of $3.81M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $809.85 thousand completed in October 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $809,850
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2014 | Amount | Series A - PeerIndex | Valuation |
investors |
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| Mar, 2012 | Amount | Series A - PeerIndex | Valuation |
investors |
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| Jul, 2009 | Amount | Series A - PeerIndex | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PeerIndex
PeerIndex has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brandwatch, Anthemis Group and Antrak Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Early and growth-stage startups are funded by Anthemis Group.
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Founded Year | Domain | Location | |
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Social media intelligence and analytics solutions are provided to businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PeerIndex
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - PeerIndex
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Peerindex Comparisons
Competitors of PeerIndex
PeerIndex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, BitStar, Influential, Klout and Adly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Kid-safe programmatic ad platform for under-13 audiences is operated.
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Social media influence is measured via data from multiple networks.
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
Influencer outreach solutions are provided via a marketing platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about PeerIndex
When was PeerIndex founded?
PeerIndex was founded in 2009.
Where is PeerIndex located?
PeerIndex is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is PeerIndex a funded company?
PeerIndex is a funded company, having raised a total of $3.81M across 3 funding rounds to date.
What does PeerIndex do?
PeerIndex was founded in 2009 in London, United Kingdom, as a platform focused on social media analytics within the digital marketing sector. Influence levels of individuals are assessed based on activities across networks like Twitter, Facebook, and LinkedIn. Approximately 45 million Twitter profiles are tracked for data. The company was acquired by Brandwatch in December 2014 and fully integrated, with its team contributing to broader social analytics development.
Who are the top competitors of PeerIndex?
PeerIndex's top competitors include SuperAwesome, Adly and The Good Creator.
What products or services does PeerIndex offer?
PeerIndex offers Brandwatch Consumer Research, Social Media Management, and Influencer Marketing.
Who are PeerIndex's investors?
PeerIndex has 3 investors. Key investors include Brandwatch, Anthemis Group, and Antrak Capital.