About Popular Pays
Popular Pays is a company based in Chicago (United States) founded in 2013 was acquired by Lightricks in March 2022.. Popular Pays has raised $14.03 million across 6 funding rounds from investors including Lightricks, Bessemer Venture Partners and Soma. Popular Pays offers products and services including Influencer Marketing Platform, SafeCollab, and Content Library. Popular Pays operates in a competitive market with competitors including BitStar, Opendorse, Influential, CreatorIQ and Adly, among others.
- Headquarter Chicago, United States
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$14.03 M (USD)
in 6 rounds
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Latest Funding Round
$6.6 M (USD), Series B
Dec 14, 2018
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Investors
Lightricks
& 10 more
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Employee Count
Employee Count
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Acquired by
Lightricks
(Mar 23, 2022)
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Products & Services of Popular Pays
Popular Pays offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, SafeCollab, and Content Library. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing influencer campaigns and collaborations.
AI-powered tool for detecting risks in influencer content.
System for storing and organizing creator-generated content.
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Funding Insights of Popular Pays
Popular Pays has successfully raised a total of $14.03M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $6.6 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $6.6M
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First Round
First Round
(10 Jul 2013)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Series B - Popular Pays | Valuation | Beringea | |
| Apr, 2017 | Amount | Series A - Popular Pays | Valuation | GoAhead Ventures | |
| Jul, 2015 | Amount | Series A - Popular Pays | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Popular Pays
Popular Pays has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Lightricks, Bessemer Venture Partners and Soma. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in growth-stage startups by Beringea.
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Founded Year | Domain | Location | |
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Tech companies are funded by corporate-backed venture capital firm.
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded primarily in the US.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Popular Pays
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Popular Pays
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Popular Pays Comparisons
Competitors of Popular Pays
Popular Pays operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitStar, Opendorse, Influential, CreatorIQ and Adly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Influencer marketing for athletes is facilitated through a specialized platform.
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| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
Brands are connected with influencers via a marketing platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Popular Pays
Frequently Asked Questions about Popular Pays
When was Popular Pays founded?
Popular Pays was founded in 2013.
Where is Popular Pays located?
Popular Pays is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is Popular Pays a funded company?
Popular Pays is a funded company, having raised a total of $14.03M across 6 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Jul 10, 2013.
What does Popular Pays do?
Popular Pays was founded in 2013 in Chicago, United States, within the influencer marketing sector. An online platform is maintained to connect brands with influencers, enabling post creation for compensation. Effectiveness of posts is tracked by companies, and physical goods are shipped to support campaigns. Content produced by influencers is licensed for reuse on social platforms including Facebook. Operations focus on streamlining collaborations and performance monitoring.
Who are the top competitors of Popular Pays?
What products or services does Popular Pays offer?
Popular Pays offers Influencer Marketing Platform, SafeCollab, and Content Library.
Who are Popular Pays's investors?
Popular Pays has 11 investors. Key investors include Lightricks, Bessemer Venture Partners, Soma, Beringea, and ICCP SBI Venture Partners.