ParkLU

Hong Kong, China Founded: 2011 • Age: 15 yrs Acquired By Launchmetrics
Digital platform connecting brands with Chinas social influencers
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About ParkLU

ParkLU is a company based in Hong Kong (China) founded in 2011 by Kim Leitzes and Alex Xu was acquired by Launchmetrics in November 2020.. ParkLU offers products and services including Brand Performance Cloud, Launch Solutions, and Metrics Solutions. ParkLU operates in a competitive market with competitors including BitStar, Olapic, Opendorse, Influential and CreatorIQ, among others.

  • Headquarter Hong Kong, China
  • Founders Kim Leitzes, Alex Xu
  • Sectors
    Technology
    Retail Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → Fashion & Retail Innovation
Retail → E-Commerce Technology & Services
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Launchmetrics

    (Nov 17, 2020)

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Products & Services of ParkLU

ParkLU offers a comprehensive portfolio of products and services, including Brand Performance Cloud, Launch Solutions, and Metrics Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform connecting strategy and execution for brand management.

Tools for efficient brand asset usage and high-ROI activations.

Software to measure and benchmark brand performance metrics.

Funding Insights of ParkLU

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ParkLU

ParkLU has secured backing from 1 investor. Prominent investors backing the company include Launchmetrics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Provider of Brand Performance Solutions
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ParkLU

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - ParkLU

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Parklu Comparisons

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Competitors of ParkLU

ParkLU operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitStar, Olapic, Opendorse, Influential and CreatorIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
domain founded_year HQ Location
User-generated images are aggregated and curated for brand marketing campaigns.
domain founded_year HQ Location
Influencer marketing for athletes is facilitated through a specialized platform.
domain founded_year HQ Location
Influencer marketing platform is provided for social media content monetization.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
Brands are matched with influencers for targeted marketing campaigns.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Parklu

Frequently Asked Questions about ParkLU

When was ParkLU founded?

ParkLU was founded in 2011.

Where is ParkLU located?

ParkLU is headquartered in Hong Kong, China.

Who is the current CEO of ParkLU?

Kim Leitzes is the current CEO of ParkLU. They have also founded this company.

What does ParkLU do?

ParkLU was founded in 2011 as a digital platform linking fashion brands with influencers in China. Web and mobile products are provided to support the influencer marketing ecosystem, including e-commerce, consumer apps, and websites. Operations are based in Hong Kong and Shanghai, with recognition from Elle China for emerging platforms in the sector.

Who are the top competitors of ParkLU?

ParkLU's top competitors include CreatorIQ, Adly and Partipost.

What products or services does ParkLU offer?

ParkLU offers Brand Performance Cloud, Launch Solutions, and Metrics Solutions.

Who are ParkLU's investors?

ParkLU has 1 investor. Key investors include Launchmetrics.

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