About Flip
Flip is a company based in El Segundo (United States) founded in 2019 by Noor Agha and Jonathan Ellman. Flip has raised $235.75 million across 5 funding rounds from investors including Applovin, Mubadala and Streamlined Ventures. Flip has completed 1 acquisition, including Curated. Flip offers products and services including Flip App. Flip operates in a competitive market with competitors including Mushroom Street, NTWRK, talkShopLive, GoWild and ShopShops, among others.
Products & Services of Flip
Flip offers a comprehensive portfolio of products and services, including Flip App.
App for discovering products, shopping, earning rewards, and creating content.
Apps and channels of Flip
Flip publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Flip
Flip has successfully raised a total of $235.75M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $144 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $235.75M
- Total Rounds 5
- Last Round Series C — $144M
- Investors Count 8
All 5 funding rounds of Flip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $144M | Series C | – | Streamlined Ventures | |
| Jul 2022 | $60M | Series B | $500M | WestCap | |
| Aug 2021 | $28M | Series A | – | Streamlined Ventures | |
| Oct 2019 | $3.75M | Seed | – | TLV Partners | |
| Jun 2019 | – | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2022 | $500M | •••••••• |
Last known valuation $500M (Jul 2022). 8 investors in total: 7 institutional and 1 angel.
Investors in Flip
Flip has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Applovin, Mubadala and Streamlined Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in tech startups are managed by Streamlined Ventures. | – | streamlined.vc | Palo Alto, United States | |
Venture capital investments are directed toward multiple sectors by WestCap. | – | westcap.com | San Francisco, United States | |
Venture capital investments are provided by BDMI to technology companies. | – | bdmifund.com | New York, United States | |
VC firm investing in early stage startups in Israel & the US | – | tlv.partners | Tel Aviv, Israel | |
Seed funding is offered by lool ventures to startups. | – | lool.vc | Israel | |
Mobile marketing platform for attribution and user acquisition | 2012 | applovin.com | San Francisco, United States | |
Sovereign wealth fund of United Arab Emirates | 2002 | mubadala.com | Abu Dhabi, United Arab Emirates | |
RL Ruby Lu | Angel investor and entrepreneur, co-founder of DCM Ventures, focused on tech startups. | – | unknown_615fbcbd2ccf4c859 | - |
Investor details for Flip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flip
23 people are tracked at Flip (8 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Noor Agha | Co-Founder & CEO | Leadership |
Jonathan Ellman | Co-Founder | Leadership |
Ruofan Ding | VP Of ML & AI | Leadership |
Matthew L. | Vice President | Leadership |
Abdulla AlBanna | Chief Business Officer | Leadership |
Matt Jay | Head Of Business Development And Partnerships | Leadership |
Facundo Lavino | Vice President Brands (category Management) | Leadership |
Sean Carey | Director Of Brand Partnerships | Leadership |
Claudia Mendozs | Content Creator | Team |
👋 Franciszek Stodulski | Frontend Team Lead | Team |
Vitalina Dryomova | Software Testing Engineer | Team |
Karol Burdziński | Backend Developer | Team |
Kornel Kędzierski | Back End Developer | Team |
Mateusz Bruzda | Back-end Developer | Team |
Jan Śmigielski | Software Engineer | Team |
Yuliya Chykiliova | DevOps Engineer | Team |
Karol Wawrzeńczyk | Backend Developer | Team |
Vladimir Danilin | Software Engineer | Team |
👨🏼💻Tomasz Paczka | Software Developer | Team |
Szymon Koschel | Backend Developer | Team |
3 more people are available in the full profile.
Complete people profiles for Flip
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by Flip
Flip has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Curated.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online store with personalized recommendations for sports & travel products | curated.com | San Francisco, United States | 2002 | Jul 2024 | $330M |
Complete acquisition details for Flip
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Flip
5 dated milestones of Flip across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Flip is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $144.0M.
- Acquisition Acquires Curated.
Competitors of Flip
Flip operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mushroom Street, NTWRK, talkShopLive, GoWild and ShopShops, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mogu.com | 2000 | Hangzhou, China | $420M | – | Online community-based retailer of lifestyle products | |
| thentwrk.com | 2010 | Los Angeles, United States | $60M | 119 | Online platform for live video-based shopping | |
| talkshop.live | 2018 | West Hollywood, United States | $9M | – | Multi-category products are showcased via online live streaming platform. | |
| timetogowild.com | 2016 | Pewee Valley, United States | $3.06M | – | Outdoor activities are shared through an online community network. | |
| shopshopslive.com | 2016 | New York, United States | $64.21M | 58 | Multi-category luxury fashion products are offered via online live streams. | |
| buywith.com | 2018 | New York, United States | $9.5M | – | Live-video commerce solutions are provided for business streaming sales. | |
| shopdiddo.com | 2023 | Los Angeles, United States | $2.8M | – | AI-based live streaming solutions are provided for e-commerce brands. | |
| kaboodle.com | 2005 | Sunnyvale, United States | $3.55M | – | Shopping recommendations and discoveries are shared within a user community. |
Detailed competitors of Flip
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Flip
The website of Flip (flip.shop) receives about 15.1K visits a month.
- Monthly visits15.1K
▼ 56.7% vs previous month
Websites whose visitors overlap most with Flip. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
altfragrances.com | altfragrances.com | 100% | – | #52,606 | – |
ladymakeup.com | ladymakeup.com | 100% | – | #271,208 | – |
perfumesclub.us | perfumesclub.us | 100% | – | #752,795 | – |
| snif.co | 100% | 533.2K | #76,927 | View details | |
| sacheu.com | 100% | – | #222,823 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flip
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Flip
Complete news archive for Flip
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Flip
10 companies that operate in the same segment as Flip (Subscription & Video Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | Marina Del Rey, California, United States | USD 2.06 B | – | – | |
Influencer-recommended multi-category fashion items are retailed online. | 2009 | Singapore, Singapore | USD 64 M | USD 108.4 M | – | |
Provider of a cloud-based software tool to create shoppable and interactive videos | 2017 | Redwood City, California, United States | USD 248.5 M | – | – | |
Multi-category fashion products are streamed live via a mobile app. | 2018 | London, England, United Kingdom | USD 58.5 M | – | – | |
Live streaming storefronts are enabled by an online SaaS platform. | 2017 | Huntsville, Alabama, United States | – | – | – | |
Providing solution for live video streaming for businesses | 2007 | Stockholm, Sweden | USD 4.02 M | USD 9.02 M | 78 | |
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Live Auctions platform | 2002 | New York, New York, United States | USD 47.6 M | – | – | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 | |
App-based live video commerce platform | 2022 | Paris, France | – | – | – |
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Frequently Asked Questions about Flip
Flip was founded in 2019.
Flip is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Noor Agha is the current CEO of Flip. They have also founded this company.
Flip is a funded company, having raised a total of $235.75M across 5 funding rounds to date.
Flip was founded in 2019 in El Segundo, United States, by co-founders Noor Agha and Jonathan Ellman. The platform operates in the e-commerce sector, focusing on video-driven transactions for products such as electronics, beauty items, and fashion. Users are enabled to create videos, share reviews, conduct live streaming shopping sessions, vote on products, and receive rewards through the app. The domain flip.shop supports these activities across multiple categories.
Flip's top competitors include Mushroom Street, NTWRK and talkShopLive.
Flip offers Flip App.
Flip has made 1 acquisition, including Curated.
Flip has 8 investors. Key investors include Applovin, Mubadala, Streamlined Ventures, WestCap, and BDMI.
The valuation of Flip is $500M as of Jul 2022.
Flip operates through Humans Inc..
Yes. Flip publishes Flip: Watch, Create, Shop and 1 more app, with over 1 million downloads.