Flip

El Segundo, United States Founded: 2019 • Age: 7 yrs
Multi-category products are traded via an app-based video commerce platform.
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About Flip

Flip is a company based in El Segundo (United States) founded in 2019 by Noor Agha and Jonathan Ellman.. Flip has raised $235.75 million across 5 funding rounds from investors including Applovin, Mubadala and Streamlined Ventures. Flip has completed 1 acquisition, including Curated. Flip offers products and services including Flip App. Flip operates in a competitive market with competitors including Mushroom Street, NTWRK, talkShopLive, GoWild and ShopShops, among others.

  • Headquarter El Segundo, United States
  • Founders Noor Agha, Jonathan Ellman
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Humans Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Platforms & Marketplaces
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $235.75 M (USD)

    in 5 rounds

  • Latest Funding Round
    $144 M (USD), Series C

    Apr 02, 2024

  • Investors
    Applovin

    & 7 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Flip

Flip offers a comprehensive portfolio of products and services, including Flip App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

App for discovering products, shopping, earning rewards, and creating content.

People of Flip
Headcount 50-200
Employee Profiles 21
Employee Profiles
People
Ruofan Ding
VP Of ML & AI
People
👋 Franciszek Stodulski
Frontend Team Lead
People
Vitalina Dryomova
Software Testing Engineer
People
Karol Burdziński
Backend Developer

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Funding Insights of Flip

Flip has successfully raised a total of $235.75M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $144 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series C — $144.0M
  • First Round
  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2024 Amount Series C - Flip Valuation Streamlined Ventures
Jul, 2022 Amount Series B - Flip Valuation WestCap
Aug, 2021 Amount Series A - Flip Valuation Streamlined Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Flip

Flip has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Applovin, Mubadala and Streamlined Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments in tech startups are managed by Streamlined Ventures.
Founded Year Domain Location
Venture capital investments are directed toward multiple sectors by WestCap.
Founded Year Domain Location
Venture capital investments are provided by BDMI to technology companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Flip

Flip has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Curated. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online store with personalized recommendations for sports & travel products
2002
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Flip

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Flip Comparisons

Employees
+
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Competitors of Flip

Flip operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mushroom Street, NTWRK, talkShopLive, GoWild and ShopShops, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online community-based retailer of lifestyle products
domain founded_year HQ Location
Online platform for live video-based shopping
domain founded_year HQ Location
Multi-category products are showcased via online live streaming platform.
domain founded_year HQ Location
Outdoor activities are shared through an online community network.
domain founded_year HQ Location
Multi-category luxury fashion products are offered via online live streams.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Flip

Frequently Asked Questions about Flip

When was Flip founded?

Flip was founded in 2019.

Where is Flip located?

Flip is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

Who is the current CEO of Flip?

Noor Agha is the current CEO of Flip. They have also founded this company.

Is Flip a funded company?

Flip is a funded company, having raised a total of $235.75M across 5 funding rounds to date. The company's 1st funding round was a Series A of $28M, raised on Jun 01, 2019.

What does Flip do?

Flip was founded in 2019 in El Segundo, United States, by co-founders Noor Agha and Jonathan Ellman. The platform operates in the e-commerce sector, focusing on video-driven transactions for products such as electronics, beauty items, and fashion. Users are enabled to create videos, share reviews, conduct live streaming shopping sessions, vote on products, and receive rewards through the app. The domain flip.shop supports these activities across multiple categories.

Who are the top competitors of Flip?

Flip's top competitors include Mushroom Street, NTWRK and talkShopLive.

What products or services does Flip offer?

Flip offers Flip App.

How many acquisitions has Flip made?

Flip has made 1 acquisition, including Curated.

Who are Flip's investors?

Flip has 8 investors. Key investors include Applovin, Mubadala, Streamlined Ventures, WestCap, and BDMI.

What is Flip's valuation?

The valuation of Flip is $500M as of Jul 2022.

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