Curated

San Francisco, United States Founded: 2002 • Age: 24 yrs Acquired By Flip
Online store with personalized recommendations for sports travel products
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About Curated

Curated is a company based in San Francisco (United States) founded in 2002 was acquired by Flip in July 2024.. Curated has raised $136 million across 3 funding rounds from investors including Flip, CapitalG and Greylock Partners. The company has 92 employees as of December 31, 2021. Curated operates in a competitive market with competitors including Wize, ThisNext, Curio Road, Consumr and Qualtry, among others.

  • Headquarter San Francisco, United States
  • Employees 92 as on 31 Dec, 2021
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Curated, Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $136 M (USD)

    in 3 rounds

  • Latest Funding Round
    $75 M (USD), Series C

    Nov 08, 2021

  • Investors
    Flip

    & 3 more

  • Employee Count
    92

    as on Dec 31, 2021

  • Acquired by
    Flip

    (Jul 09, 2024)

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People of Curated
Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Peter Gibson
GM, Camping & Tennis
People
Kirsten Green
Board Member
People
Louie Novio
Human Resource And Recruitment Manager
People
Serge Klimoff
Head Of Engineering, AI Driven Consumer Products | Platform

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Funding Insights of Curated

Curated has successfully raised a total of $136M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $75 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $75.0M
  • First Round

    (30 Oct 2019)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Series C - Curated Valuation CapitalG
Apr, 2021 Amount Series B - Curated Valuation Greylock
Oct, 2019 Amount Series A - Curated Valuation Forerunner Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Curated

Curated has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Flip, CapitalG and Greylock Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth-stage companies are invested in by CapitalG, Alphabet's independent fund.
Founded Year Domain Location
Venture capital firm specializing in early-stage tech investments and founder support.
Founded Year Domain Location
Early-stage investments are directed toward tech startups by Forerunner Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Curated

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Curated

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Curated Comparisons

Employees
+
Add Comparison
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Competitors of Curated

Curated operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wize, ThisNext, Curio Road, Consumr and Qualtry, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cuareted products recommendation platform
domain founded_year HQ Location
Provides a personalized recommendation platform for e-commerce portals.
domain founded_year HQ Location
An online platform for discovering vintage and handmade products from designers.
domain founded_year HQ Location
Product Discovery and Review Mobile App
domain founded_year HQ Location
Personalized products are customized and sold via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Curated

Frequently Asked Questions about Curated

When was Curated founded?

Curated was founded in 2002 and raised its 1st funding round 17 years after it was founded.

Where is Curated located?

Curated is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Curated a funded company?

Curated is a funded company, having raised a total of $136M across 3 funding rounds to date. The company's 1st funding round was a Series A of $22M, raised on Oct 30, 2019.

How many employees does Curated have?

As of Dec 31, 2021, the latest employee count at Curated is 92.

What does Curated do?

Curated was founded in 2002 in San Francisco, United States, as an e-commerce platform in the sports and travel sector. Operations focus on an online store where personalized recommendations are provided for product categories including winter sports, golf, cycling, and yacht charters. Users are enabled to connect via chat with field experts for tailored advice, product suggestions, and exclusive deals.

Who are the top competitors of Curated?

Curated's top competitors include Wize, Consumr and Qualtry.

Who are Curated's investors?

Curated has 4 investors. Key investors include Flip, CapitalG, Greylock Partners, and Forerunner Ventures.

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