About Curated
Curated is a Retail company based in San Francisco (United States) founded in 2002, and was acquired by Flip in July 2024. Online store with personalized recommendations for sports travel products. Curated has raised $136 million across 3 funding rounds from investors including Flip, CapitalG and Greylock Partners. The company has 92 employees. Its website curated.com draws about 38 thousand monthly visits. Its focus areas include Horizontal E-Commerce and Personalized Recommendation. Its legal entity is Curated, Inc. Its competitors include Wize, ThisNext and Curio Road; 3 of its 3 listed competitors have raised funding.
Company details
Curated was founded in 2002 in San Francisco, United States, as an e-commerce platform in the sports and travel sector. Operations focus on an online store where personalized recommendations are provided for product categories including winter sports, golf, cycling, and yacht charters. Users are enabled to connect via chat with field experts for tailored advice, product suggestions, and exclusive deals.
- Headquarters San Francisco, United States
- Employees 92
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website curated.com
- Social LinkedIn X Facebook
- Acquired by Flip (Jul 2024)
- Legal Name Curated, Inc.
Funding Insights of Curated
Curated has successfully raised a total of $136M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $75 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $136M
- Total Rounds 3
- Last Round Series C — $75M
- First Round $22M
(Oct 2019)
- Investors Count 3
All 3 funding rounds of Curated with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $75M | Series C | – | CapitalG | |
| Apr 2021 | $39M | Series B | – | Greylock | – |
| Oct 2019 | $22M | Series A | – | Forerunner Ventures | – |
4 investors in total: 4 institutional.
Investors in Curated
Curated has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Flip, CapitalG and Greylock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage companies are invested in by CapitalG, Alphabet's independent fund. | capitalg.com | San Francisco, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Multi-category products are traded via an app-based video commerce platform. | 2019 | flip.shop | El Segundo, United States |
Investor details for Curated
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People of Curated
13 people are tracked at Curated (3 in leadership, 10 in team); the tracked headcount is 92.
| Name | Role | Group |
|---|---|---|
Cameron Winders | General Manager | Leadership |
Matt Jay | Head of Business Development | Leadership |
Serge Klimoff | Head Of Engineering, AI Driven Consumer Products | Platform | Leadership |
Peter Gibson | GM, Camping & Tennis | Team |
Kirsten Green | Board Member | Team |
Louie Novio | Human Resource And Recruitment Manager | Team |
Zach Tabbush | Coffee Strategy Extern | Team |
Jake King | Sales Expert | Team |
Hongkai Zhang | Data Scientist | Team |
Brody Childs | Sales Professional | Team |
Tyler M. | Sales Specialist | Team |
Aria Lynn | Camping/hiking Expert | Team |
Chong Zhang | Engineer | Team |
Complete people profiles for Curated
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Timeline of Curated
4 dated milestones of Curated across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Curated is founded.
- Funding First funding round of $22.0M.
- Funding Latest funding round, Series C, of $75.0M.
- Exit Acquired by Flip.
Competitors of Curated
Curated has 3 listed competitors in our database, 3 of them funded. They include Wize, ThisNext and Curio Road.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wize.com | 2006 | Burlingame, United States | $4.99M | 52 | Cuareted products recommendation platform | |
| thisnext.com | 2005 | Santa Monica, United States | $9.9M | Provides a personalized recommendation platform for e-commerce portals. | ||
| curioroad.com | 2012 | New York, United States | $300,000 | An online platform for discovering vintage and handmade products from designers. |
Detailed competitors of Curated
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Web traffic of Curated
The website of Curated (curated.com) receives about 37.7K visits a month.
- Monthly visits37.7K
▲ 12.7% vs previous month
Websites whose visitors overlap most with Curated. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
snowboardingprofiles.com | snowboardingprofiles.com | 100% | #164,888 | – | |
skitalk.com | skitalk.com | 98% | #136,386 | – | |
skiessentials.com | skiessentials.com | 98% | #65,061 | – | |
blisterreview.com | blisterreview.com | 95% | #136,597 | – | |
k2snow.com | k2snow.com | 91% | #106,610 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Curated
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Related news about Curated
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Frequently Asked Questions about Curated
Curated was founded in 2002 and raised its 1st funding round 17 years after it was founded.
Curated is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Curated is a funded company, having raised a total of $136M across 3 funding rounds to date. The company's 1st funding round was a Series A of $22M, raised on Oct 2019.
Curated has 92 employees.
Curated was founded in 2002 in San Francisco, United States, as an e-commerce platform in the sports and travel sector. Operations focus on an online store where personalized recommendations are provided for product categories including winter sports, golf, cycling, and yacht charters. Users are enabled to connect via chat with field experts for tailored advice, product suggestions, and exclusive deals.
Curated's top competitors include Wize, ThisNext and Curio Road.
Curated has 4 investors. Key investors include Flip, CapitalG, Greylock Partners, and Forerunner Ventures.
Curated operates through Curated, Inc..
Yes. Curated was acquired by Flip in July 2024.