About Wize
Wize is a company based in Burlingame (United States) founded in 2006 was acquired by Nextag in July 2010. Wize has raised $4.99 million across 2 funding rounds from investors including Bessemer Venture Partners, Nextag and Mayfield. The company has 54 employees. Wize operates in a competitive market with competitors including Curated, ThisNext, Consumr, Curio Road and Shoptouch, among others.
- Headquarter Burlingame, United States
- Employees 54
- SectorsRetail
- Website wize.com
- Social LinkedIn X
- Acquired by Nextag (Jul 2010)
- Legal Name Wize Commerce India Private Limited
- Date of Incorporation 17 Sep, 2003
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹23.42 Cr
FY 2024 · +21% YoY
- Net Profit₹2.88 Cr
FY 2024 · 12% margin
- EBITDA₹4.20 Cr
FY 2024 · 18% margin
- Total Equity Funding$4.99M (USD)
in 2 rounds
- Latest Funding Round$988K (USD), Series A
Jun 2008
- InvestorsBessemer Venture Partners
& 2 more
- Employee Count54
- Acquired byNextag
(Jul 2010)
Associated legal entities of Wize
Wize operates through Guenstiger India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Guenstiger India Private Limited CIN U72400HR2003PTC037488 | Active | 17 Sep 2003 | Gurgaon, Haryana | ₹23.4 Cr | 54 | 3 | View details |
Funding Insights of Wize
Wize has successfully raised a total of $4.99M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $988 thousand completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.99M
- Total Rounds 2
- Last Round Series A — $988,000
- First Round $4M
(Jan 2007)
- Investors Count 2
All 2 funding rounds of Wize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | $988,000 | Series A | – | – | |
| Jan 2007 | $4M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Wize
Wize has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Nextag and Mayfield.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mayfield is focused on AI innovation and venture capital investments. | – | mayfield.com | Menlo Park, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Price comparison service website where buyers and sellers can negotiate prices | 1999 | nextag.com | Redwood City, United States |
Investor details for Wize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Guenstiger India Private Limited (Wize)
Guenstiger India Private Limited is the primary company behind Wize. The board of Guenstiger India Private Limited currently have 3 directors; the longest-serving is Rajneesh Gupta, appointed in 2013. 16 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajneesh Gupta DIN 06595021 | Managing Director | 31 Jan 2013 | 13 yrs 8 mo | Guenstiger India Private Limited |
| Sudhir Kumar Dash DIN 02979039 | Additional Director | 01 Nov 2017 | 8 yrs 11 mo | Guenstiger India Private Limited |
| Harald Schiffauer DIN 10084833 | Director | 24 Mar 2023 | 3 yrs 6 mo | Guenstiger India Private Limited |
Financials of Wize
Figures of Guenstiger India Private Limited, the primary company behind Wize, for FY 2024. Revenue was ₹23.42 Cr (+21% year on year). Net profit was ₹2.88 Cr (12% margin). EBITDA was ₹4.20 Cr (18% margin). Revenue has grown at a compounded annual rate of +13% over three years and +10% over five years.
- ₹23.42 CrRevenue · FY 2024 · +21% YoY
- ₹2.88 CrNet profit · 12% margin
- ₹4.20 CrEBITDA · 18% margin
- ₹1 LakhPaid-up capital
- 54Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +10%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Guenstiger India Private Limited are on its company page.
Detailed financial statements for Wize
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Wize
4 dated milestones of Wize across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Wize is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $988K.
- Exit Acquired by Nextag.
Competitors of Wize
Wize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Curated, ThisNext, Consumr, Curio Road and Shoptouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| curated.com | 2002 | San Francisco, United States | $136M | 92 | Online store with personalized recommendations for sports & travel products | |
| thisnext.com | 2005 | Santa Monica, United States | $9.9M | – | Provides a personalized recommendation platform for e-commerce portals. | |
| consumr.com | 2011 | New York, United States | $565,000 | – | Product Discovery and Review Mobile App | |
| curioroad.com | 2012 | New York, United States | $300,000 | – | An online platform for discovering vintage and handmade products from designers. | |
| shoptouch.com | 2011 | San Francisco, United States | $1.1M | – | It serves as a recommendation platform. | |
| shopadvisor.ai | 2023 | San Francisco, United States | – | – | Online platform offering AI-based shopping advisor for multi-category products | |
| qualtry.com | 2014 | Lindon, United States | – | – | Personalized products are customized and sold via an online platform. | |
| utoopia.com | 2006 | Montpellier, France | $100,000 | – | A platform for personalized product recommendations to improve user shopping experiences. |
Detailed competitors of Wize
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wize
Websites that share an audience with Wize (wize.com).
Websites whose visitors overlap most with Wize. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| consumersearch.com | 100% | 680.7K | #243,949 | View details | |
| consumerreports.org | 93% | 11.9M | #4,441 | View details | |
| epinions.com | 86% | 1.1K | #15,335,303 | View details | |
| reviewcentre.com | 86% | 91.1K | #349,443 | View details | |
| waze.com | 30% | 14.4M | #4,158 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Wize
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Wize
Complete news archive for Wize
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Wize
10 companies that operate in the same segment as Wize (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Wize
Wize was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Wize is headquartered in Burlingame, United States. It is registered at Burlingame, California, United States.
Wize is a funded company, having raised a total of $4.99M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jan 2007.
Wize has 54 employees.
The primary company behind Wize, Guenstiger India Private Limited, reported revenue of ₹23.42 Cr for FY 2024, up 21% year on year.
Wize was founded in 2006 in Burlingame, United States, as a recommendation platform in the e-commerce sector. Products are curated across categories including computers, clothing, accessories, electronics, and home and garden. Recommendations are derived from product reviews and statistics on shopper and seller behavior, with scores assigned on a 0-to-100 scale. Users are redirected to merchants websites for transaction completion.
Wize has 3 investors. Key investors include Bessemer Venture Partners, Nextag, and Mayfield.
Wize operates through Guenstiger India Private Limited.
Yes. Wize was acquired by Nextag in July 2010.
The legal entities of Wize currently have 3 directors, including Rajneesh Gupta, Harald Schiffauer, Sudhir Kumar Dash.