About Consumr
Consumr is a Retail company based in New York (United States) founded in 2011, and was acquired by Purch in March 2015. Product Discovery and Review Mobile App. Consumr has raised $565 thousand across 1 funding round from investors including Lerer Hippeau, Future and IA Ventures. The company was acqui-hired. Its focus areas include Horizontal E-Commerce and Personalized Recommendation. Its competitors include Curated, Wize and ThisNext; 3 of its 3 listed competitors have raised funding.
Company details
Consumr was founded in 2011 in New York, United States, as a mobile app focused on product discovery and reviews. Barcode and QR code scanning capabilities were integrated in May 2016 to display reviews and comparisons directly on users screens. Operations center on consumer technology, providing a platform akin to Yelp for products. The company was later acquired by Purch and rebranded as Purchx.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website consumr.com
- Acquired by Purch (Mar 2015)
- Total Equity Funding$565K (USD)
in 1 rounds
- Latest Funding Round$565K (USD), Seed
Dec 2012
- InvestorsLerer Hippeau
& 2 more
- Acquired byPurch
(Mar 2015)
Funding Insights of Consumr
Consumr has successfully raised a total of $565K through 1 strategic funding round. The most recent funding activity was a Seed round of $565 thousand completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $565,000
- Total Rounds 1
- Last Round Seed — $565,000
- First Round $565,000
(Dec 2012)
- Investors Count 2
All 1 funding rounds of Consumr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $565,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Consumr
Consumr has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Lerer Hippeau, Future and IA Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | iaventures.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Future is recognized as a global leader in specialist media content. | 2003 | purch.com | Ogden, United States |
Investor details for Consumr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Consumr
3 dated milestones of Consumr across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Consumr is founded.
- Funding First funding round of $565K.
- Exit Acquired by Purch.
Competitors of Consumr
Consumr has 3 listed competitors in our database, 3 of them funded. They include Curated, Wize and ThisNext.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| curated.com | 2002 | San Francisco, United States | $136M | 92 | Online store with personalized recommendations for sports & travel products | |
| wize.com | 2006 | Burlingame, United States | $4.99M | 52 | Cuareted products recommendation platform | |
| thisnext.com | 2005 | Santa Monica, United States | $9.9M | Provides a personalized recommendation platform for e-commerce portals. |
Detailed competitors of Consumr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Consumr
Websites that share an audience with Consumr (consumr.com).
Websites whose visitors overlap most with Consumr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pcmag.com | 100% | 14M | #5,319 | View details | |
| onepagerapp.com | 96% | 1.3K | #12,519,742 | View details | |
supermarketguru.com | supermarketguru.com | 69% | #2,813,758 | – |
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Frequently Asked Questions about Consumr
Consumr was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Consumr is headquartered in New York, United States. It is registered at New York, New York, United States.
Consumr is a funded company, having raised a total of $565K across 1 funding round to date. The company's 1st funding round was a Seed of $565K, raised on Dec 2012.
Consumr was founded in 2011 in New York, United States, as a mobile app focused on product discovery and reviews. Barcode and QR code scanning capabilities were integrated in May 2016 to display reviews and comparisons directly on users screens. Operations center on consumer technology, providing a platform akin to Yelp for products. The company was later acquired by Purch and rebranded as Purchx.
Consumr has 3 investors. Key investors include Lerer Hippeau, Future, and IA Ventures.
Yes. Consumr was acquired by Purch in March 2015.