About Snif
Snif is a company based in New York (United States) founded in 2020 by Phil Riportella and Bryan Edwards.. Snif has raised $27.33 million across 3 funding rounds. Snif operates in a competitive market with competitors including Pinrose, Native Co, MOODEAUX, Defineme Fragrance and Healing Solutions, among others.
- Headquarter New York, United States
- Founders Phil Riportella, Bryan Edwards
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Sectors
Healthcare
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$27.33 M (USD)
in 3 rounds
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Latest Funding Round
$15.76 M (USD), Series B
May 29, 2025
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Investors
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Employee Count
Employee Count
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Leadership Team
3 people
Operations Team
1 people
Creative and Marketing Team
1 people
Customer Team
1 people
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Funding Insights of Snif
Snif has successfully raised a total of $27.33M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.76 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $15.8M
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First Round
First Round
(11 Mar 2022)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series B - Snif | Valuation |
investors |
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| Mar, 2024 | Amount | Series B - Snif | Valuation |
investors |
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| Mar, 2022 | Amount | Series A - Snif | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Snif
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Snif
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Snif Comparisons
Competitors of Snif
Snif operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pinrose, Native Co, MOODEAUX, Defineme Fragrance and Healing Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
High-end perfumes are sold online via a try-at-home model.
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| domain | founded_year | HQ Location |
Deodorants are manufactured and sold online by Native Co.
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| domain | founded_year | HQ Location |
Organic fragrances are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category organic perfumes are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Aromatherapy oils are provided online for health and wellness needs.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Snif
Frequently Asked Questions about Snif
When was Snif founded?
Snif was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Snif located?
Snif is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Snif a funded company?
Snif is a funded company, having raised a total of $27.33M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.21M, raised on Mar 11, 2022.
What does Snif do?
Snif was founded in 2020 and is based in New York, United States. The company operates as an internet-first brand within the organic fragrances sector. Individual scents and combination packs are provided for both men and women. All products are formulated as vegan and cruelty-free options. Operations focus on direct-to-consumer sales through the domain snif.co.
Who are the top competitors of Snif?
Snif's top competitors include Pinrose, Healing Solutions and Native Co.