About Snif
Snif is a Healthcare company based in New York (United States) founded in 2020 by Phil Riportella and Bryan Edwards. Organic fragrances are sold online for men and women. Snif has raised $27.33 million across 3 funding rounds. Its website snif.co draws about 533 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Fragrances. Its competitors include Pinrose, Native Co and MOODEAUX; 1 of its 3 listed competitors has raised funding.
Company details
Snif was founded in 2020 and is based in New York, United States. The company operates as an internet-first brand within the organic fragrances sector. Individual scents and combination packs are provided for both men and women. All products are formulated as vegan and cruelty-free options. Operations focus on direct-to-consumer sales through the domain snif.co.
- Total Equity Funding$27.33M (USD)
in 3 rounds
- Latest Funding Round$15.76M (USD), Series B
May 2025
Funding Insights of Snif
Snif has successfully raised a total of $27.33M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.76 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.33M
- Total Rounds 3
- Last Round Series B — $15.76M
- First Round $4.21M
(Mar 2022)
All 3 funding rounds of Snif with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $15.76M | Series B | – | – | – |
| Mar 2024 | $7.36M | Series B | – | – | – |
| Mar 2022 | $4.21M | Series A | – | – | – |
People of Snif
7 people are tracked at Snif (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Phil Riportella | Co-Founder | Leadership |
Bryan Edwards | Co-Founder | Leadership |
Drake Nester | Director Of Operations | Leadership |
Marilyn Zubak | VP Of Growth | Leadership |
Emily Powers | Director of Customer & Retention | Leadership |
Sarah Erolin | Senior Designer | Team |
Michael Wang | Customer Experience And Retail Manager | Team |
Complete people profiles for Snif
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Snif
3 dated milestones of Snif across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Snif is founded.
- Funding First funding round of $4.2M.
- Funding Latest funding round, Series B, of $15.8M.
Competitors of Snif
Snif has 3 listed competitors in our database, 1 of them funded. They include Pinrose, Native Co and MOODEAUX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pinrose.com | 2013 | San Francisco, United States | $2.1M | 6 | High-end perfumes are sold online via a try-at-home model. | |
| nativecos.com | 2015 | San Francisco, United States | 31 | Deodorants are manufactured and sold online by Native Co. | ||
| moodeaux.com | 2019 | New York, United States | Organic fragrances are offered by an internet-first brand. |
Detailed competitors of Snif
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Snif
The website of Snif (snif.co) receives about 533.2K visits a month and ranks #76,927 among all websites worldwide, #3,827 in Beauty and Cosmetics.
- Monthly visits533.2K
▲ 4.3% vs previous month
- Unique visitors199.7K
per month
- Global rank#76,927
among all websites
- Category rank#3,827
Lifestyle · Beauty and Cosmetics
- Bounce rate35%
- Pages per visit5.0
- Average visit3 min 27 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Snif. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fragrantica.com | 100% | #926 | View details | ||
| homecourt.co | 84% | 37.7K | #797,558 | View details | |
| bmvfragrances.com | 84% | 8.6K | #2,589,789 | View details | |
| dimebeautyco.com | 84% | 439.6K | #84,040 | View details | |
| dirtylabs.com | 83% | 93.7K | #320,014 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Snif
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Snif (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Snif
Complete news archive for Snif
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Snif
Snif was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Snif is headquartered in New York, United States. It is registered at New York, New York, United States.
Snif is a funded company, having raised a total of $27.33M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.21M, raised on Mar 2022.
Snif was founded in 2020 and is based in New York, United States. The company operates as an internet-first brand within the organic fragrances sector. Individual scents and combination packs are provided for both men and women. All products are formulated as vegan and cruelty-free options. Operations focus on direct-to-consumer sales through the domain snif.co.
The website of Snif receives about 533 thousand visits a month and ranks #76,927 among all websites worldwide.